(TrendHunter.com) Channel your inner showgirl this spring and get naughty with the new and seductively sexy Agent Provocateur Spring 2014 collection. If you’re in the mood for passion, embrace the showgirl…
L’artiste Alex Trochut, dont nous avons déjà pu vous parler à plusieurs reprises sur Fubiz, a réinventé avec talent et créativité le logo de la marque Adobe. Le rendu obtenu est le résultat de mélanges usant de différentes techniques et matériaux, comme le Neverwet, produit hydrophobe.
Se você tem contato com crianças nascidas na era digital, provavelmente não se surpreende quando elas começam a mexer em gadgets com toda a naturalidade do mundo, como se já nascessem preparadas para isso. E, a se julgar pelo novo comercial da indiana MTS para seu serviço de 3G, nascem mesmo.
Em Born For The Internet, a revolução digital chega também à sala de parto, mas não na tecnologia dos instrumentos utilizados pela equipe médica e sim no próprio bebê, que já nasce acessando o Google para cortar o cordão umbilical, tirando uma selfie com uma das enfermeiras para postar no Instagram e fazendo transmissões ao vivo via stream. Tudo possibilitado pela ótima qualidade do 3G da MTS, claro.
A criação é da agência Creativeland e a produção é da Smuggler.
Post originalmente publicado no Brainstorm #9
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Anthony Simon, head of digital communications for Number 10 and the Cabinet Office, said he is on a quest to instigate a “culture change” around the use of digital channels in the government department.
Tesco chief executive Philip Clarke, his UK managing director Chris Bush and group multichannel director and former Amazon chief Robin Terrell appeared before investors at a conference yesterday, when they explained the supermarket’s strategy for growth.
AMD, whose chips are in the Xbox One, Sony PlayStation 4 and Nintendo Wii U consoles, is focusing on explaining what the brand represents, after admitting its consumer marketing became fragmented by “too many technical messages”.
Wembley Stadium has announced a six-year deal with EE to make the mobile brand its first “lead brand partner”, as it hopes to become the “most connected” stadium in the world.
Print
Mr Delivery
Advertising Agency:M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director:Gordon Ray
Creative Director:Gordon Ray
Art Director:Brett Bruton
Copywriter:Joshua De Kock
Agency Producer:Sarah Matthes
Photographer:Nick Aldridge
A IKEA costuma defender soluções inteligentes para o melhor aproveitamento de espaços, conceito perfeitamente traduzido pela agência Thjnk e o estúdio I Made This para uma campanha recente na Alemanha. O RGB Billboard é um painel branco, de 9m², com três linhas de texto, escritos em cyan, magenta e amarelo, e três lâmpadas nas cores vermelho, verde e azul. Estes elementos foram o suficiente para criar uma mensagem completa, que muda conforme a luz.
A grande sacada foi aplicar aquela lição básica que a gente aprende na escola: se o painel for iluminado pela lâmpada verde, apenas a linha em magenta pode ser lida. Azul faz o texto em amarelo aparecer, enquanto a luz vermelha revela o que está escrito em azul. Em resumo, um painel de 9m² dá a impressão de medir 27m² – mais ou menos o que os produtos da Ikea fazem.
Tipo do projeto inteligente, que soube usar a simplicidade a seu favor.
Post originalmente publicado no Brainstorm #9
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Le quotidien sportif L’Equipe a imaginé ce projet dédié au handisport Hors Normes. Parmi les actions, voici cette vidéo appelée Les Ombres réalisée avec l’agence DDB, et tournée avec des joueurs du club de cecifoot de Saint-Mandé. Il montre la concentration des joueurs et leurs capacités à se mouvoir et jouer sans voir.
The trailer for ‘Gravity’, the science-fiction 3D movie starring Sandra Bullock and George Clooney, has been viewed 15 million times more than its closest best picture Oscar competitor, ‘The Wolf of Wall Street’.
British Gas has promised to revolutionise energy with its Internet of Things-inspired sub-brand Hive, allowing consumers to manage their energy usage via a sophisticated mobile app.
Brands must aim to “get under the skin” of their customers if they aspire to be great, according to a top Lego marketer.
Saatchi & Saatchi Singapore has hired Dominic Stallard, the chief creative officer at Lowe Singapore, as its executive creative director.
Integrated, Print, Online
Samsung
A comics book drawn entirely on a Samsung Galaxy Note 3 Ricardo Cabral, a winning comics illustrator, was challenged to drop the pencil and to only use the S Pen, a tool now even more accurate and one of Galaxy Note 3’s major strengths. “O Caso Doca 21” is a mystery novel in which the characters were inspired by real people, found and drawn around Lisbon. It started online and then made into a paper book. The project was created and developed by Fullsix Portugal.
Advertising Agency:Fullsix, Oeiras, Portugal
Creatives:Francisco Chatimsky, Mafalda Quintela
Art Director:Jose Carlos Costa
Illustrator:Ricardo Cabral
Additional Credits:João Abreu, Manuel Gracia, Leadro Ferrão
Droga5 Europe has produced its first piece of work since being established in 2013, for new client Beats by Dre.
Amscreen, the digital outdoor specialist, has launched Event, described as a more flexible, “event-based” solution for tactical, content-led ad campaigns.
(TrendHunter.com) In the modern day world today where almost everything can be linked to social media, website BestComputerScienceSchools.net created an infographic to explain exactly how our current use of social…
(TrendHunter.com) In the attempt to calm down the common, everyday, over-stressed brain of the individual, Studio Inherent has designed a series of 10 paper cutouts of faces called Happy Faces. The cutouts work like…
A relationship with a blogger can offer brands a strong, and credible, platform to reach a specific audience. However, transparency of objectives and honesty in the relationship are paramount, says James Thomlinson, partner and managing director of Bell Pottinger Wired.
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