Hasta La Creative!

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie.

See the entire ad break here:

The first spot was an abbreviated version of the famous 2012 Vinnie Jones CPR ad for the British Heart Foundation. That was followed by 30-second ads, remade practically shot for shot, for Confused.com, BT and Premier Inn. Short promos for The Lego Movie aired in between each of the spots, followed by a proper trailer at the end.

Check out the four original ads below. Via Creative Review.

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it’s focusing on where that growth is expected to occur: mobile.

Today, the IAB — along with a group of publishers including AOL, Forbes, Conde Nast, Time Inc. the Wall Street Journal, The New York Times and more — released a letter urging advertisers to design in HTML5, a format it said would ensure ad creative renders appropriately across all screens and improves the mobile ad experience.

“You should insist to your ad agencies that your advertising creative be developed in a mobile-compatible format,” the letter reads. “And the one open, industry-standard, universal format for building mobile-ready creative is HTML5.”

Continue reading at AdAge.com

(TrendHunter.com) This Harper’s Bazaar UK February 2014 fashion shoot takes the clothing of the coming season and brings them back to the art that inspired their design.

Photographer Tom Allen snapped up this…

Você consegue imaginar como seria se o Instagram tivesse sido lançado nos anos 1980? A resposta está no vídeo acima, criado pelo SquirrelMonkeyCom. O canal do YouTube reúne diversos vídeos com uma pegada retrô, cheios de referências tecnológicas e da cultura pop.

O episódio acima faz parte da série Wonders of the World Wide Web, que inclui ainda Facebook e YouTube. Há, ainda, vídeos relacionados ao Twitter, Wikipedia, Spotify e Linkedin, entre outros.

O vídeo começa explicando – no contexto da década de 1980 – o que raios seria o Instagram, um sistema que possibilita compartilhar suas fotos em disquetes e fitas cassete.

Para quem viveu nos anos 1980, é divertido relembrar que muitas ações eram realizadas em conjunto com postos de gasolina, onde era possível encontrar os devidos formulários de participação. Imagine, entretanto, ter que esperar algumas semanas para ver o resultado da aplicação de filtros em suas imagens? Bom, para quem costumava usar filmes para fotografar (ou ainda usa), a sensação era parecida.

Vale dar uma explorada no canal para assistir a outros vídeos divertidos.

Post originalmente publicado no Brainstorm #9
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Are you exhausted? Food marketers think you are.

From cereal to snacks and even dog food, brands are pushing energy as a selling point like never before. The newest buzzword is “sustainable energy,” meaning foods that keep you full and fueled for longer periods.

PepsiCo-owned Quaker is among the most aggressive brands trying to capitalize on America’s apparent sluggishness. A new campaign includes a TV ad showing people nodding off on buses, at work and at home, while encouraging consumers to fight the “human energy crisis” with the “good energy of Quaker” and its array of oatmeal-based products, from bars to hot cereal. The ads are by the Chicago office of BBDO, which is coincidentally known as Energy BBDO.

Continue reading at AdAge.com

Former Tesco boss Sir Terry Leahy has joined Tesco Clubcard creators Clive Humby and Edwina Dunn at social media analytics firm Starcount.

From the first tentative touch of her hand, to the decision to stand up and lean over the cafe table, French fashion brand Lacoste has summoned the intensity of a couple’s first kiss for its first ever TV ad.

EE has partnered with Last Second Tickets to launch a “curated ticket service” offering customers across EE, Orange and T-Mobile discounted tickets to events.

“Don’t make me throw it down,” cries Dominique Young Unique, the new artist from Sony, whose upcoming single rides over Lucozade Energy’s new TV ad.

Continue reading at AdAge.com