L’artiste anglais Lex Wilson possède de superbes carnets de dessin, dans lesquels il s’amuse à imaginer des créations typographiques de toute beauté, proposant une véritable impression de 3D. Une sélection est à découvrir dans la suite de l’article en images, sans oublier son projet Moleskine Typography.
My French may be deplorable, but luckily you don’t need to speak the language to realize Les Gaulois’ new spot for the Citroën C4, entitled “Catapulte,” is pretty cool.
The 45-second ad, directed by Markus Walter, pays homage to classic 70s car chase scenes (such as the famous one in Bullitt) with a series of cars catapulting over steep hills. Appropriately set to a 70s funk soundtrack, the series of cars careening over a steep, San-Francisco-esque hill includes a woman whose groceries fly free from their paper bag during the jump. Then, the smooth Citroën C4 handles the hill with ease, as another car catapults right over the drivers’ head. It’s a clever way to show off Citroën’s sleek new model, and just a plain fun viewing experience. I may not know what the voiceover is saying at the end of the spot (no close captions on YouTube for this one; if you speak French, though, please offer us up a translation in the comments section), but I know I enjoyed the ad. Credits after the jump. continued…
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Somehow has Axe manages to do the seemingly impossible in the 60-second version of its 30-second Super Bowl spot, created via BBH London, and go beyond the racy approach that has marked most of its previous outings — without entirely sacrificing scenes featuring a hot girl and a hot guy making out.
The spot, just released on YouTube, introduces the Axe Peace line, and opens with shots of military helicopters flying over what seem to be South East Asian jungles and a tank driving down the streets of a destroyed city. A Kim Jong-un lookalike appears, along with his partner, as does a generic Middle Eastern world leader, poised to press an ominous-looking button.
But this is an Axe ad, so world destruction is probably not in the cards. As expected, things turn out to be much more focused towards love, rather than war — perhaps the result of despotic world leaders finally managing to get their hands on some Axe. The Middle Eastern leader is shown shirtless at the end, getting a liberal spray.
(TrendHunter.com) An artist named Sam Songailo recently created some fantasy outdoor and indoor geometric installations. These unique rooms can actually transport you into another world with a mind-blowing visual…
If you were to draw a Venn diagram of hipsters and the NFL, the circles would likely overlap in just one tiny spot: this oddly fascinating project from comic artist Dave Rappoccio.
"What if the NFL logos were hipsters?" That was the hypothetical question Rappoccio embraced with admirable intensity, redesigning all 32 team icons into celebrations of bearded, craft-beer-infused pseudo-intelligentsia.
Artistically, some are better than others. I'm specifically fond of the fedora-sporting Vikings, bow-tied Bears and embittered, sock-hatted Cardinals. The Starbucks-inspired Seahawks design is great, too, but since no hipster would be caught dead in a corporate chain, I assume it would be worn only ironically.
Check out the full gallery at Kissing Suzy Kolber.
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Speak of the devil, TBWA\Chiat\Day liken driving the Nissan Qashqai to ziplining from your office into a crowded city street in their latest work for Nissan. While this will translate as “thrilling” and “exhilarating” to most people, to someone with a fear of heights it comes across more as “terrifying.”
The 60 second spot is directed by Joseph Kosinski, who you might remember from his work on TRON:Legacy and last year’s Oblivion. Kosinski and company really did a lot to give the spot an urban feel, from the crowded nighttime city location to the Fatboy Slim song “Right Here, Right Now” used as the soundtrack. The spot ends with voiceover stating “This is how driving should feel,” tying together the ziplining metaphor, followed by the tagline “The Ultimate Urban Experience.” Being in the North American market (where the Nissan Rogue is offered instead), I wasn’t familiar with the Qashqai before watching this. While I’m still not sure why the Nissan Qashqai is “the ultimate urban experience,” the well-shot ad certainly does a good job of making it look appealing. I’ll give ziplining from tall buildings a pass, though.
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Un projet original par la designer américaine Liza Nelson qui a décidé de commencer une série contemporaine et des photographies en reprenant les icônes numériques et smileys Emoji. Un hommage a cet alphabet universel et populaire grâce au concept « Emoji Icons Imagined in Real Life » à découvrir dans la suite.
I like the interactivity of this, especially when the blind explain their Lego creations to those who can see. While most of this is due to someone who is capable of describing the artwork in terms that children can understand, it brings the same amount of interpretation as viewing.
The post LEGO Blind Art Project appeared first on AdPulp.
Capital New York, the Politico sibling that covers politics and media in New York, is rolling out a small monthly print magazine starting this month, according to parent company Allbritton Communications.
The first issue, due out Jan. 27, will have a run of about 8,000 copies, the company said, with plans to distribute about 6,000 copies in Manhattan and 2,000 in Albany. Copies will be delivered to the state capitol building in Albany, City Hall in Manhattan and key individuals in the industries Capital New York covers, according to Roy Schwartz, chief revenue officer at Capital New York and Politico.
The magazine will be free, Mr. Schwartz added, with subscriptions available upon request to those who “qualify” based on their job title, job responsibilities, or other criteria. “Something in hard copy will go a long way to building the Capital New York brand,” he said. “But there will be revenue there as well in terms of print advertising.”
(TrendHunter.com) Illustrator Emily McDowell has created a series of hilarious Valentine’s Day cards that are sure to get that special someone of yours laughing so much they’ll forget all about the fact…
Want to see a Muppets movie trailer that skewers illiterate Twitter spats? Of course you do. This new parody promo for the forthcoming feature Muppets Most Wanted does a double public service by also making fun of all the mass-media self-adulation that studios crank out during Hollywood awards season. It's good, classic, silly Muppets fun—and a familiar marketing strategy for the franchise. While a similar, recent trailer (also posted below) took aim at Twitter praise, the mean one is much better—everybody hates over-aggressive online commenters who can't spell. They're such a bear … Wakka wakka wakka.
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Former Olson CEO Kevin DiLorenzo has joined Barrie D’Rozario Murphy as president and partner.
With Mr. DiLorenzo’s appointment, the Minneapolis-based agency is rebranding as Barrie D’Rozario DiLorenzo and plans to open offices in New York and San Francisco early this year.
The agency was looking for a third partner after David Murphy, a partner and namesake of the agency, left a year ago. “Kevin’s depth of experience along with his strategic and business smarts will make him a great asset for all our clients,” said Stuart D’Rozario, who shifts to CEO-chief creative officer from president-executive creative director. “And, as we expand our offering to include a footprint in New York and San Francisco, there couldn’t be a better time.”
After receiving a few tips about this but no official word back, it appears to finally be so as Walt Connelly has now joined up with TBWA\Chiat\Day New York as global CD. Most recently, the creative vet served as global executive creative director at Havas Worldwide last summer on the agency’s Merck Consumer Care business, a position he just assumed last summer. During his career, Connelly has served as ECD at the likes of McCann, JWT (on on Microsoft, Kimberly-Clark, HSBC, etc.) and Ogilvy (on IBM). When we’re done tapping feet, twiddling thumbs and the like awaiting Chiat’s word on specifics, we’ll keep you posted.
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Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.
Brett Kern imagine des sculptures en céramique surprenantes. En effet, l’artiste américain met tout son talent à l’épreuve afin de faire paraître ces dinosaures comme s’ils étaient des ballons gonflées. Une illusion parfaitement exécutée, à découvrir dans une série d’images dans la suite de l’article.
People who use cell phones in movie theaters are annoying. So annoying, in fact, that some other people argue that cell phone use in movie theaters should literally be punished by death, though that may be a bit extreme according to law enforcement and those that cherish human life.
For some reason, otherwise rational human beings have a tendency to abandon logic upon entering movie theaters. Perhaps it’s the cover of darkness that detaches individuals from their transgressions, as otherwise measured requests like “Hey, will you shut the fuck up?” are routinely answered with, “Why don’t you come over here and make me, fuckface?” Then children cry and Cars 2 is ruined for everyone, which wouldn’t have been such a big deal had we not spent $30 on concessions. (That’s where they get you.) Thus, our nation’s fine cinema chains are forced to accept the fact that humans loses empathy for one another once the previews start. That’s where America’s favorite anthropomorphic M+M’s come in.
Not only is this mini-movie from BBDO NY groundbreaking because it’s “the first time all six beloved M&M’S spokescandies have been featured together in one spot,” but it actually features accompanying fake movie posters (see after jump) plastered around theaters that will surely disappoint your children when you have to explain to them that it’s only an ad. (“But you said you wanted to see Cars 2! What the fuck!”) Credits after the jump.
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This week, Neilson Hall, head of owned media at Aegis, prepares new business strategy and clocks 85 miles in the running bank; par for the course for a semi-professional runner working in media.
The Federal Trade Commission held a workshop last month to discuss the challenges of native advertising, where companies pay to have editorial-style content (or links to that material) featured online, in lieu of traditional advertisements. The big issue is finding ways to mark the difference between traditional editorial and advertiser-presented content, so that readers can know whether or not the content is being featured because of a paid relationship.
Not long ago, most ad content focused on hawking products and services: marketing documents, sales collateral, advertisements and press releases. The idea that companies would dedicate marketing budgets to content that audiences might find useful is a great transformation.
Companies are starting to think of themselves as publishers of information, insights and entertainment tied to issues that they care most about. This shift carries the potential for companies to be more committed to listening to, connecting with and ultimately serving their customers (and other audiences that might see the material). And customers can see, rather than just be told about, a company’s knowledge, passion and commitment to the issues its products and services are meant to solve.
Le bureau d’architecture autrichien LAAC Architekten a imaginé dans les Alpes cette étrange installation en haute montagne, voulant offrir aux alpinistes un lieu unique, proposant notamment un point de vue incroyable et un superbe lieu de repos. Le projet « Extreme Architecture Photography » est à découvrir dans la suite.
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