Hasta La Creative!

It's not quite Dr. Evil money, but Warren Buffett—through Berkshire Hathaway and Quicken Loans—is offering a cool $1 billion to anyone who completes a perfect March Madness bracket this year.

Think you're really good at predicting the outcome of basketball games? Don't bank on making it rain in Bora Bora just yet. Your odds of filling out a perfect bracket are 1 in 9.2 quintillion, a number that I did not realize existed until today.

While we're at it, I'd like to offer $1 zillion to the person who locates a Taco Bell that still serves Choco Tacos.

GoDaddy, which promised it would cease airing sleazy ads replete with scantily clad women and heavy sexual innuendo, has lived up to that promise with its Bodybuilder ad, one of two ads it will air during Super Bowl XLVIII February 2nd.

Well, they’ve mostly lived up to the promise. There are no scantily clad women in this ad but there’s a hell of a lot of scantily clad male muscle-heads showing off their pecs as they race towards the spray tan store owned and operated by the aforementioned fully clothed woman.

Ever since the brand unleashed (literally) an avalanche of sexual innuendo with Candice Michelle having a wardrobe malfunction in a court room, the brand had always pandered to the lowest common denominator. Now that Bob Parsons is gone things, it seems, have shifted directions.

Wearing a muscular body, suit, Danica Patrick makes an appearance in the commercial as well. It’s her 13th Super Bow ad, more than any other celebrity.

Noites mais longas e frio glacial certamente não colaboram para a paciência quem espera ônibus na Suécia. Pensando nisso, a Coca-Cola, em mais uma iniciativa de sua campanha “Open Happiness”, deu um toque de verão em uma parada na cidade de Uppsala.

Projeção, lâmpadas quentes, sons de pássaros cantando e, claro, refrigerante grátis alegraram o dia escuro de quem aguardava.

Agora, aguardemos a Coca levar felicidade para aqueles que esperam nosso confiável transporte público debaixo de um sol de 40 graus.

Criação da agência IUM.

Post originalmente publicado no Brainstorm #9
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L’artiste Heather Hansen dessine avec son corps des figures symétriques et en ressort couverte de noir. Elle fait de sa chorégraphie un moyen d’expression avec des mouvements synchronisés, en douceur, qui rappellent le test de Rorschach. La vidéo témoigne de la fusion charnelle qu’il existe entre l’artiste et son oeuvre.

In the first part of Media Week’s salary survey for 2014 in association with recruiter Sylex, managing director Simon Shroot charts a steady past year for those working at media owners, and takes a look at the year ahead.

BtoB Magazine, the flagship publication for business-to-business marketers, became part of Ad Age on Jan. 1. As reported in Ad Age, “The move reflects the growing overlap between b-to-b and consumer strategies as both grow more focused on targeting and engaging specific customer groups.” While convergence rules the day, there was once a notable divide between b-to-b and consumer advertising. Agencies tended to play on one side of the fence or the other.

In a stunning case of naivete, when I launched PJA Advertising in the 1990s to serve technology brands, I didn’t even know that “business-to-business” was a category within advertising. For some mysterious reason, I liked working on the challenges faced by companies whose complex products usually went hand in hand with a complicated selling process. Technology led to health care, and then financial services, and eventually a mix of related consumer accounts.

Once I learned that what we were doing had a name, BtoB Magazine served as a virtual community connecting us with people facing the same challenges, limitations and opportunities.

Continue reading at AdAge.com

(TrendHunter.com) Love (or at least lust) is in the air in this Victoria’s Secret Valentine’s 2014 Lookbook. The famous lingerie brand sets this sexy new shoot in an adorably decorated light pink bedroom….

Even before Seattle’s win over San Francisco in the NFC Championship game last week, the story of Derrick Coleman was making waves for Duracell.

A powerful new campaign for the battery brand, “Trust Your Power,” debuted January 10th and grabbed the No.2 spot on this week’s Viral Video Chart with close to 5.9 million views. Starring Seahawks fullback Derrick Coleman, the spot tells the story of the NFL’s first legally deaf offensive player and all of the struggles he overcame before making it to the big game. Duracell hasn’t yet run the spot on TV, and isn’t on Ad Age’s known roster of Super Bowl advertisers.

Duracell marketing director Jeff Jarrett told Ad Age last week the spot was intended as web-only, but the company is “considering” other outlets.

Continue reading at AdAge.com

SocialCode, a Facebook and Twitter ads partner, has hired an agency executive to head up client services in a bid to forge deeper relationships with big brands.

Colin Sutton is the company’s new VP-client services, charged with growing and retaining the current client base and helping to manage account teams in New York and Chicago. Mr. Sutton was formerly U.S. director for social media at OMD, where he oversaw a social buying group that supported all of the agency’s digital teams and worked with clients like Pepsi, General Electric and Activision.

Prior to his three years at OMD, he was managing director at M80, where he focused on the organic side of social media.

Continue reading at AdAge.com

The battle between DirecTV and Weather Channel is getting nasty.

In ads in several newspapers on Wednesday, Weather Channel asked DirecTV to drop cancellation fees for those wishing to switch providers since it no longer carries the network. DirecTV dropped Weather Channel last week after the companies failed to reach a new carriage agreement. DirecTV recently added WeatherNation, another weather focused network, to its lineup.

In the ad, styled as an open letter to the board of DirecTV, Weather Channel Chairman-CEO David Kenny said DirecTV subscribers looking to cancel their service are being slapped with fees ranging from $200 to $400.

Continue reading at AdAge.com