(TrendHunter.com) Motorcycle drivers will tell you how lucky there are to find urban parking for their wheels so convenient; the HERE Car concept would afford more motorists this expedience with a design that…
Advertising Agency: AMV BBDO, USA
Creative Directors: Michael Durban, Tony Strong
Copywriter: Phil Martin
Art Director: Colin Jones
Planner: Katie Dallas
Accounts: Richard Moloney, Philippa Girling
Agency Producer: Suzy MacGregor
Media Agency: PHD
Media Planners: Charlotte Wells, Becci Dive
Production Company: Outsider
Director: Owen Harris
Production Co. Producer: Tex Travi
Post-production Company: AMV Lab, grade at Finish
Audio Post-production: AMV Lab
Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that other big February sporting event—that's right, we're talking about the Sochi Winter Olympics—that might be just as good as any of the best ads we'll see this Sunday.
Over the next few weeks, JCPenney will be encouraging customers to round up purchases to the nearest dollar to support the U.S. Olympic Committee. To promote the campaign, Penney came up with an extremely random but also sort-of-genius concept: an Olympics-themed remake (by EVB and Victors & Spoils) of Blackstreet's 1996 hip-hop classic "No Diggity" featuring alpine skier (and 2006 gold medal winner) Ted Ligety. And if that's not bizarre-slash-wonderful enough for you, the retailer got Blackstreet's own C. Black to perform it and star in the video.
"Go Ligety" loosely parodies Blackstreet's original "No Diggity" video, but with JCPenney being a family brand and all, there are some pretty major changes: Rather than having scantily clad video girls emerge from a limo, the "Go Ligety" backup dancers are a group of minivan-driving suburban moms. Instead of lyrics like "Strictly bitch, you don't play around/Cover much ground, got game by the pound," we get, "There is no better way/To say hooray for Team USA." And this time, the puppet version of C. Black has a friend: a Lil' Ligety marionette!
A word of advice before watching this spot: Be prepared to have "Go Ligety" stuck in your head for the next 24 hours. That is, if you haven't started humming it already.
Credits below.
CREDITS Client: JCPenney Spot: "Go Ligety" Agency: EVB, Victors & Spoils Group Creative Directors: Steve Babcock, Noah Clark Creative Directors: Rich Ford, David Gonsalves Art Director: Zack Roif Executive Integrated Producer: Lisa Effress Account Director: Lynn Harris Account Manager: Mike Dusman Production Company: World War Seven Director: Shillick Executive Producer (Production Company): Josh Ferrazzano Producer (Production Company): Mike Begovich Director of Photography: Max Gutierrez Postproduction: Coyote Post Editor: Jared Varava Assistant Editor: David Monoco Music Company: Beacon Street Studios Music Producer: Caitlin Rocklen Musician, Singer: Chauncey Black Licensed Track: No Diggity Arrangers: Mike Franklin, Dewey Thomas Sound Designer: Mike Franklin Visual Effects Company: Coyote Post Visual Effects Producer: Heidi Spencer Colorist: Paul Byrne Business Affairs: Platinum Rye Planners: Carlisle Hensley, Sara Smith Choreographer: Michael Franklin Puppeteer: Michelle Zamora
Toshiba just launched some pretty funny “field tests” on YouTube, including the cringe-inducing “Portege Ultrabook vs. Drooling Dog” featured above, in a series called “Field Testing with Matt & Jamie.”
In each of the videos, they mention a field test performed by Toshiba (for the dog drool one it’s a test to withstand 50ml of water), before Matt and Jamie perform their own, less scientific, more riduclous test, which Toshiba claims the products actually passed. Apparently, in another clip to be added later this week, the Toshiba product actually failed the test, which is refreshing to see from a company (and lends more credibility to the results of the other tests). Aside from the hard to watch “”Portege Ultrabook vs. Drooling Dog,” highlights from the (seemingly neverending) series include “Satellite Ultrabook vs. Paint Shaker”and “Encore Tablet vs. Block of Ice.” Stick around for these two after the jump. continued…
Everyone’s talking about this throwback Communist/Confucian-inspired #OneAll meme coming out of China … even Lil who rarely gets chatty about politics is all excited.
The idea is that the four + billion of us left should adopt a new principle to live by – not based on individual rights but on individual responsibility – that no one should have a footprint greater than another.
So in this new world, you can still aspire to greatness, accumulate a widely admired persona … you can get all the acoolades, have a billion followers, be a cultural icon, even a world leader if that’s your destiny … but you canntot consume more than anyone else.
Your planetary impact cannot exceed that of a single other.
The pre-crash dinosaurs hate this idea … but it’s gone viral in a big way, becoming one of the founding principles of our bio-region … maybe it will inspire a whole new global order!
Continue with us on the journey to 2047 … stay tuned for the final chapter … Doom Diary #14!
Egyptian prosecutors said that the journalists, all employees of the Al Jazeera television network, worked to help and spread propaganda for the Muslim Brotherhood.
Cigarette smokers braving New York’s cold weather this week could be in for a surprise this week. E-cig brand NJoy has deputized a group of young women to call “penalties” on them for having a smoke.
The artist uses live art, interventions and new media to investigate social and political systems; and to find his position in and to these larger systems.
Some of his projects involved outsourcing the production of a written constitution for the UK to China and having 1,000 dolls voice it, using the price of an African financial index to control lightning in a Berlin art center, testing certain hypotheses about social behaviour in a dinner party. And building an outdoors spiral staircase for cats. continue
(TrendHunter.com) When people are asked about what they would buy if they won the lottery, a lavish home is typically on the list. Over-the-top luxurious houses have always existed but now the design part of it is…
In it continuing mission to prove the reliability of its laptops, Toshiba is out with some field testing in which Matt and Jamie put the brand’s laptop to all sorts of crazy tests. One such test is Gusto, a dog who slobbers all over the keyboard of a Toshiba laptop while trying to consumer a piece of bacon…all to prove how much wear and tear a Toshiba laptop can withstand.
BBDO New York is on a roll with Guinness. Following last year's "Basketball" spot, truly one of the best of 2013, here's a great new commercial starring U.S. biathletes Tracy and Lanny Barnes. If you don't know their story, just watch the commercial—it's remarkably affecting, given that it's mostly just a static image and some text coming and going.
The spot is on YouTube for now, but will be pulled off the site at midnight Wednesday (Jan. 29), Guinness confirmed. That's because Guinness is not an Olympic sponsor and cannot air advertising featuring Olympic athletes between Jan. 30 and Feb. 26.
Credits below.
UPDATE: The ad was made private on YouTube last night, but you can still see it, for now, at the non-YouTube embed below.
CREDITS Client: Guinness Spot: "Barnes Sisters"
Agency: BBDO, New York Chief Creative Officer, Worldwide: David Lubars Chief Creative Officer, New York: Greg Hahn Executive Creative Director: Tom Darbyshire Associate Creative Director, Copywriter: Jon Yasgur Associate Creative Director, Art Director: Jim Cancelliere
Director of Integrated Production: Dave Rolfe Producer: Whitney Collins
Editorial, Animation: My Active Driveway Creative Director: Steve Choo
Music: Andrew Knox Music Music Producer: Loren Parkins
To quickly answer the question posed in the headline, perhaps not if you knew exactly what it was made of. But let’s not get burdened by a few trivial nutrition details. No. Let’s just wallow in the craziness these people go to in this CP+B-created commercial for Kraft Macaroni & Cheese.
To the tune of What I Did For Love, a guy blows off a busty babe in the grocery store for a box of KMC, grandpa skips the blessing for a bite, a hipster dude hides a box inside a box of prunes, a mom scarfs up leftovers off a plate, a dad eats his kids art project and a lady steal an entire 18 wheeler-load full of KMC.
We have to admit, no matter what it’s made of, it does taste great!
In a textbook display of how advertising is much different in the U.K., Tag Europe and Tesco — the world’s second largest retailer — used the music of The Great Kat in their ad for Call of Duty: Ghosts to add a sense of drama and urgency to the spot. In America, you don’t use the music of classically-trained virtuosos to sell video games, you use Eminem. Also unlike the U.S. campaign, Tag Europe’s ad prominently features a female gamer.
The 20 second spot scores The Great Kat‘s rendition of Vivaldi’s “The Four Seasons” to its footage of players enjoying the game, actual gameplay, and (for some reason) popcorn making. Fast paced violin and guitar shredding is “synched perfectly in time with Call of Duty: Ghosts’ fast action bombs, explosions, and death defying feats,” and popcorn. The ad began airing in the U.K. this past November, to promote Call of Duty: Ghosts‘ launch. “The Great Kat’s music is brilliant on the spot,” said Adam Lieber, Music Supervisor at shtik.tv. Now would somebody please pass the popcorn?
Cheerios has brought back the multiracial family that sparked a storm of controversy when the brand first introduced the family back in May. The spot, released last night, shows the family in the kitchen at breakfast. Dad is explaining to his daughter that she has a baby brother on the way.
Saatchi & Saatchi New York created the ad.
Of the ad, Cheerios VP of Marketing said, “Cheerios is about families and love and connections and breakfast. Our new Cheerios ad celebrates one of those special moments in a family that America fell in love with. The ad quietly celebrates the emotional sharing and simple joys we find when spending just a few simple moments together every day.”
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