Après l’initiative d’Adele Enersen avec Mila’s Daydreams, c’est au tour du photographe Malo, de prendre en photo son bébé. Dans sa série « Un jour, mon enfant tu seras », il imagine le futur métier de son enfant : de boucher, catcheur à curé en passant par boxeur. Une série amusante à découvrir dans la suite.
Advertising Agency: Leo Burnett, USA
Copywriters / Art directors: Lewis Beaton, Alex Moore
Creative Director: Chomoi Picho-Owiny
Executive Creative Director: Will Pyne
Planners: Paolo Nieddu, Aaron Mcfeely
Media agency: Starcom Mediavest
Planner: Katherine Sharkey
Production company: Blinkink
Directors: Zak Emerson, Daniel A Sollscher
Editors: Tim Hardy / Stitch
Post-production: Blinkink & MPC
Audio post-production: Factory
Havas-owned BETC is entering Brazil in a startup with local creative Erh Ray, and Gal Barradas, who was CEO of WPP-owned digital agency FBiz until a few months ago.
Mr. Ray was most recently a partner at Borghi/Lowe, but left that Sao Paulo agency more than a year ago.
Paris-based BETC, one of France’s biggest agencies, opened BETC London in 2011 as the first step in creating an international network with a few select offices. The London office has been successful, but was rocked earlier this month by the unexpected departure of its two local founders, CEO Matthew Charlton and Neil Dawson, the executive creative director.
What would it look like if J.K. Rowling was sleepy and directed a Dell commercial? That’s mostly a compliment for “Brothers,” a cutesy spot that doesn’t draw attention to itself, but could’ve done so a little more, considering it’s going to run during the Olympics. With whimsical storytelling and a few colorful scenes, there’s enough material to hold your attention for the time being.
The story focuses on two brothers, the Kavanaughs, who have a strong connection, even as children. They grow up to start a business together, Kavanaugh & Kavanaugh, not to be confused with Kavanagh & Kavanagh, a real law firm in Millville, NJ, I found on Google after watching. The Kavanaugh brothers, who have never been separated, know that they must for their business to succeed. So, one brother heads to Asia to globalize the company. How do they do this? With Dell products and with tablets that aren’t affected by blackouts. There’s a good story here, and I must give credit for the lack of overbearing product placement, but this spot could use a bit more verve. Credits after the jump.
John Montgomery (chief innovation officer) and the folks over at Threshold Interactive want to rid the Internet of its biggest problem: over-hashtagging. So they’ve developed a free app called Hash Snag that “rids the world of useless, meaningless hashtags by replacing, clarifying or deleting them altogether.”
Hash Snag is pretty simple: you simply enter your message and/or hashtags, see if your hashtags get “hash snagged,” and then share your post, while learning a valuable life lesson about the responsible use of hashtags. We’re not sure what made Threshold the hashtag police, but someone had to do it, so we’re glad they took the initiative. So the next time you’re thinking about posting a hashtag filled tweet, make sure it clears Hash Snag first. The app is available for mobile devices or from Google Play.
Advertising Agency: TBWA, Paris, France
Advertiser supervisors: Christian Andreo, Antoine Henry, Charmaine Da Costa Soares
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Matthieu Darrasse
Copywriter: Alban Gallée
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Media: Pierre Draber
Illustrator: Matthieu Darrasse
Advertising Agency: TBWA, Paris, France
Advertiser supervisors: Christian Andreo, Antoine Henry, Charmaine Da Costa Soares
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Matthieu Darrasse
Copywriter: Alban Gallée
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Media: Pierre Draber
Illustrator: Matthieu Darrasse
A new startup accelerator dubbed Boomtown is launching in Boulder, Colorado in the hopes of identifying and supporting new internet, mobile and software firms that operate primarily in the media, marketing and ad tech industries.
The venture will foster selected startups — an application process is required — through a 12-week mentoring program. Atlanta-based venture capital firm Farmore Capital Group is the lead investor, but a familiar local face is also behind Boomtown, former CP&B exec Alex Bogusky.
Other co-founders are Toby Krout, Stephen Groth and Jose Vieitez. Mr. Krout has been involved in six previous tech and is co-founder of Atomic20, a Boulder-based marketing firm. Mr. Vieitez is an interface designer with experience at Google and other tech companies. Mr. Krout and Mr. Vieitez will serve as co-directors. Like Mr. Bogusky, Mr. Groth is also an agency veteran who founded Radiate Group, an experiential marketing agency, part of Omnicom Group.
(TrendHunter.com) Wilhelmina NYC model Alexandra stars in the “Black Magic” image series for the latest edition of Glassbook magazine. This striking, glow-in-the-dark editorial is lensed by photographer…
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