Ster-Kinekor Theatres: The Laptop Billboard

Name the movie playing on this laptop and you could win tickets to see it on a screen 1795 X bigger.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Alex Goldberg
Photographer: Cobus Oosthuizen
Production House: Sets Non Stop
Published: October 2013

Citi Hotel Residence: Don’t be a couch potato

Advertising Agency: Intertotal Comunicação, Caruaru, PE, Brazil
Creative Directors: Gustavo Almeida, Helder França, Jackson Carvalho
Art Director: Bruno Ganem
Copywriter: Carlos Augusto
Illustrator: Francisco Oliveira

Citi Hotel Residence: Lack of fitness

Advertising Agency: Intertotal Comunicação, Caruaru, PE, Brazil
Creative Directors: Gustavo Almeida, Helder França, Jackson Carvalho
Art Director: Bruno Ganem
Copywriter: Carlos Augusto
Illustrator: Francisco Oliveira

One Day My Child You Will Be

Après l’initiative d’Adele Enersen avec Mila’s Daydreams, c’est au tour du photographe Malo, de prendre en photo son bébé. Dans sa série « Un jour, mon enfant tu seras », il imagine le futur métier de son enfant : de boucher, catcheur à curé en passant par boxeur. Une série amusante à découvrir dans la suite.

Portfolio d’Eric Maloberti
Exposition jusqu’à fin février à la Bettina à Saint-Germain-des-Prés.

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Skyscanner: Flying Away

Advertising Agency: Leo Burnett, USA
Copywriters / Art directors: Lewis Beaton, Alex Moore
Creative Director: Chomoi Picho-Owiny
Executive Creative Director: Will Pyne
Planners: Paolo Nieddu, Aaron Mcfeely
Media agency: Starcom Mediavest
Planner: Katherine Sharkey
Production company: Blinkink
Directors: Zak Emerson, Daniel A Sollscher
Editors: Tim Hardy / Stitch
Post-production: Blinkink & MPC
Audio post-production: Factory

BETC Will Open In Brazil With Erh Ray and Gal Barradas


Havas-owned BETC is entering Brazil in a startup with local creative Erh Ray, and Gal Barradas, who was CEO of WPP-owned digital agency FBiz until a few months ago.

Mr. Ray was most recently a partner at Borghi/Lowe, but left that Sao Paulo agency more than a year ago.

Paris-based BETC, one of France’s biggest agencies, opened BETC London in 2011 as the first step in creating an international network with a few select offices. The London office has been successful, but was rocked earlier this month by the unexpected departure of its two local founders, CEO Matthew Charlton and Neil Dawson, the executive creative director.

Continue reading at AdAge.com

Dell, Y&R New York Show Brothers Can Get Along with Proper Technology

What would it look like if J.K. Rowling was sleepy and directed a Dell commercial? That’s mostly a compliment for “Brothers,” a cutesy spot that doesn’t draw attention to itself, but could’ve done so a little more, considering it’s going to run during the Olympics. With whimsical storytelling and a few colorful scenes, there’s enough material to hold your attention for the time being.

The story focuses on two brothers, the Kavanaughs, who have a strong connection, even as children. They grow up to start a business together, Kavanaugh & Kavanaugh, not to be confused with Kavanagh & Kavanagh, a real law firm in Millville, NJ, I found on Google after watching. The Kavanaugh brothers, who have never been separated, know that they must for their business to succeed. So, one brother heads to Asia to globalize the company. How do they do this? With Dell products and with tablets that aren’t affected by blackouts. There’s a good story here, and I must give credit for the lack of overbearing product placement, but this spot could use a bit more verve. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

48: Play while you can, 2

Advertising Agency: Brando, Dublin, Ireland
Creative Director: Brendan O’Flaherty
Art Director: Peter McNeive
Copywriter: Eoin Conlon
Photographer: Larry Horricks
Final art: Tony Purcell
Published: January 2014

48: Play while you can, 1

Advertising Agency: Brando, Dublin, Ireland
Creative Director: Brendan O’Flaherty
Art Director: Peter McNeive
Copywriter: Eoin Conlon
Photographer: Larry Horricks
Final art: Tony Purcell
Published: January 2014

Threshold Interactive Seeks to Stop Excessive Hashtags with New App

John Montgomery (chief innovation officer) and the folks over at Threshold Interactive want to rid the Internet of its biggest problem: over-hashtagging. So they’ve developed a free app called Hash Snag that “rids the world of useless, meaningless hashtags by replacing, clarifying or deleting them altogether.”

Hash Snag is pretty simple: you simply enter your message and/or hashtags, see if your hashtags get “hash snagged,” and then share your post, while learning a valuable life lesson about the responsible use of hashtags. We’re not sure what made Threshold the hashtag police, but someone had to do it, so we’re glad they took the initiative. So the next time you’re thinking about posting a hashtag filled tweet, make sure it clears Hash Snag first. The app is available for mobile devices or from Google Play.

New Career Opportunities Daily: The best jobs in media.

48: Play while you can

Advertising Agency: Brando, Dublin, Ireland
Creative Director: Brendan O’Flaherty
Art Director: Peter McNeive
Copywriter: Eoin Conlon
Photographer: Larry Horricks
Final art: Tony Purcell
Published: January 2014

AIDES: Woody, 2

Advertising Agency: TBWA, Paris, France
Advertiser supervisors: Christian Andreo, Antoine Henry, Charmaine Da Costa Soares
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Matthieu Darrasse
Copywriter: Alban Gallée
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Media: Pierre Draber
Illustrator: Matthieu Darrasse

AIDES: Woody, 1

Advertising Agency: TBWA, Paris, France
Advertiser supervisors: Christian Andreo, Antoine Henry, Charmaine Da Costa Soares
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Matthieu Darrasse
Copywriter: Alban Gallée
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Media: Pierre Draber
Illustrator: Matthieu Darrasse

Delta Real Cool Cotton Underpants: Marilyn

Advertising Agency: ACW Grey, Israel
Chief Creative Director: Tal Riven
Creative Manager: Moti Rubinstein
Art Directors: Moravin Irena, Lior Gruda, Sivan Magen
Copywriter: Eitan Gefen
Supervisor: Doreen Zipper
Account manager: Sapir Sadras
Special projects producers: Galit Siman-Tov
Photographer: Yaron Itzhakov
Published: December 2013

National Committee Against Tobacco: The conspiracy

Advertising Agency: Phileas, Brest, France
Creative Director: Christophe Jambin
Art Director: Benjamin Lacour
Additional credits: Frédéric Gorny, Clémence Thioly, Pascal Aubert, Laurent Cotillard
Published: January 2014

Startup Accelerator ‘Boomtown’ Launches with Alex Bogusky’s Help


A new startup accelerator dubbed Boomtown is launching in Boulder, Colorado in the hopes of identifying and supporting new internet, mobile and software firms that operate primarily in the media, marketing and ad tech industries.

The venture will foster selected startups — an application process is required — through a 12-week mentoring program. Atlanta-based venture capital firm Farmore Capital Group is the lead investor, but a familiar local face is also behind Boomtown, former CP&B exec Alex Bogusky.

Other co-founders are Toby Krout, Stephen Groth and Jose Vieitez. Mr. Krout has been involved in six previous tech and is co-founder of Atomic20, a Boulder-based marketing firm. Mr. Vieitez is an interface designer with experience at Google and other tech companies. Mr. Krout and Mr. Vieitez will serve as co-directors. Like Mr. Bogusky, Mr. Groth is also an agency veteran who founded Radiate Group, an experiential marketing agency, part of Omnicom Group.

Continue reading at AdAge.com

Nokia: Dare to be different

Advertising Agency: Denkwerk, Germany
Creative Directors: Jochen Schlaier, Patric Schaefer
Art Director: Peter Eriksson
Copywriter: Rasmus Andersson
Motion Director: Gregor Kuschmirz
Project Manager: Anna Bartkowiak

Illuminated Neon Beauty Portraits – The Black Magic Editorial Glows in the Dark with Electric Hues (GALLERY)

(TrendHunter.com) Wilhelmina NYC model Alexandra stars in the “Black Magic” image series for the latest edition of Glassbook magazine. This striking, glow-in-the-dark editorial is lensed by photographer…

New Owner of Patch Lays Off Hundreds

Hale Global, which acquired a majority share of the local news enterprise from AOL, cut jobs from a staff of 450.

    



McDonald’s: Painter

Advertising agency: TBWA, Paris, France
Creative Director: Jean-François Goize
Copywriter: Antoine Colin
TV Producer: Elisabeth Boitte
Production: Wanda
Movie Director: Ivan Grbovic
Released: January 2014