(TrendHunter.com) A London-based designer named Alkesh Parmar created a chandelier that becomes a celebratory cork lighting fixture. This interesting lighting fixture has bottle corks that were discarded from bars…
Okay, so my Spanish may be a little rusty but I’m pretty sure the chorus to “Canción de Futbol” — the new song written by the band Kinky for Orci’s new Hispanic campaign for the 2014 Honda Civic Coupe — is “This song, song of soccer.” That being said, the song, which acts as the centerpiece for Orci’s “Gol!Gol!” campaign, is actually kind of catchy.
With the 2014 World Cup less than six months away, Orci decided to capitalize on people’s rabid obsession with the sport of soccer (I apologize to all international readers for using the term “soccer” but I’m American and am required to by law), as well as the popularity of Mexican electronic band Kinky. Orci wanted to tie fans’ youthful excitement for their favorite sport with the more fun, youthful features of the 2014 Honda Civic Coupe, using the song as a link between the two. “The same young, fun, excitement also applies to the 2014 Civic Coupe, so the song and futbol theme were a natural fit,” explains executive creative director Ricardo Cardenas.
“Gol!Gol!” — filmed by well-known Mexican director Diego Luna — features a couple of young soccer fans driving to a match in their new 2014 Honda Civic Coupe, singing along to “Canción de Futbol.” They soon realize that people they pass are also singing along to the song’s chorus, and dancing goofily — including star player Rafa Marquez. That’s pretty much the gist of “Gol!Gol!” — people jamming out to “Canción de Futbol.” Kinky’s song really is the heart of this campaign, and everything else seems built around it. You can check out the full, two minute version above, and keep an eye out for the 30 and 15 second versions which will air on national Spanish network and cable TV. The campaign was just launched today, and also includes online and mobile executions. Orci will also be taking over Honda’s Hispanic Twitter feed @HondaLatino for the “Gol!Gol!” campaign. “Canción de Futbol,” meanwhile, will receive an iTunes release later in the year. Credits after the jump. continued…
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(TrendHunter.com) Irina Shayk wears all-white for this minimalistic Vogue Mexico January 2014. It’s a new year and if you believe what they say about Labor Day, it’s time to break out your white clothing. The…
O Kickstarter divulgou hoje sua retrospectiva de 2013. Mais de 3 milhões de pessoas colaboraram com cerca de 480 milhões de dólares para tornar realidade 19.919 projetos.
O site de crowdfunding relembra algumas das criações marcantes do ano, como o Peeble, Oculus Rift, Ouya, o documentário “Inocente” – que depois ganhou o Oscar -, a volta de “Veronica Mars”, entre outros.
Confira o resumo do ano completo em kickstarter.com/year/2013
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Model Marine Vacth shows off flowery florals for the Vogue Italia January 2014 issue. I know what you’re thinking, “Floral? For spring? How original.” But trust the fabulous…
Christian Connection, the dating site for Christian singletons in the UK, is urging people to throw off the shackles of trying to find like-minded people through conventional methods and to turn to its site to get lucky in love.
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard, Luc Du Sault
Copywriter: Nicolas Boisvert, Luc Du Sault
Illustrator: Marc Rivest, David Boivin
Accountant: Christine Larouche, Catherine Darius
Photographer: Marc Couture Photograph
Mountain View-based Symantec Corporation has awarded its global creative and brand strategy duties to Grey San Francisco for its anti-virus brand, Norton. In addition, Grey SF will join forces with sister WPP shop Mediacom to handle global media buying/planning/strategy duties for both Symantec and Norton. Regarding Symantec’s decision, VP of brand, digital and advertising Alix Hart says, “As part of Symantec’s company-wide transformation, we are changing the way we market our brands, and have sought a creative partner to help strengthen our brand messaging and ensure we are communicating our brand value propositions in an integrated fashion around the world. Grey’s creativity, strategic thinking, strong digital capabilities and deep understanding of our Norton brand were unbeatable when coupled with Mediacom’s media management sophistication, scale and buying power.”
No word on who else participated in the review, but the Norton biz was previously handled by Leo Burnett. Expect first work from Grey SF for Norton to launch in spring of this year. As far as Symantec creative duties go as a whole, fellow Bay Area shop Godfrey Q retains duties for the brand, which includes identity and naming.
New Career Opportunities Daily: The best jobs in media.
En 2013, les différents agences spatiales et structures d’observations des étoiles NASA, Hubble Heritage, ou ESA ont pu nous fournir des clichés d’une beauté incroyable. Que cela soit pour montrer des planètes, des galaxies, des nébuleuses ou des éruptions solaires, découvrez une sélection des images dans la suite.
David Jones, the British-born chief executive of Havas and the chief executive of Havas Worldwide, is stepping down from both roles.
You know what the best thing is about this week’s delivery of a Nissan Versa Note in a gigantic Amazon box? You have heard the story, right? Yes, Nissan offered its Versa Note for sale on Amazon last Fall and promised to ship the vehicles in Amazon boxes. But back to the best thing about the delivery.
When AdWeek questioned Nissan Director of Interactive and Social Media Marketing Erich Marx about whether or not there might be a day all Nissans would be sold through Amazon, he answered,”No, I think this a really fun one-time execution. We have a great dealer network, and we want our dealers to be involved in the marketing and delivery of our cars. We certainly don’t want to step on their toes.”
So why is that funny? Because it isn’t too hard to figure out just about every automotive manufacturer (and consumer) would love to see the day when car dealers were but mere tumbleweed collectors.
Of the stunt, though? Pretty cool.
Well, we were not only invited to a Havas Worldwide conference call to take place in a few, but now we guess we know what it’s about. We just received what appears to be a legit .pdf that proclaims the holding company’s global CEO David Jones is leaving the agency to launch a new tech startup in the next month and will be replaced by Yannick Bolloré. Along with the global CEO move, Havas WW co-president Andrew Benett is being promoted to CEO of the ad network and will report to Bolloré. According to the .pdf, the leadership changes take place effective immediately.
In his exit statement, Jones says, “If I were going to stay in the industry it would be at Havas, but I have always had a burning desire to be an entrepreneur and this is too exciting an opportunity to not seize. Those people who know me know my two passions in business are social media and social responsibility and this new venture combines the two. I want to thank the Bolloré Group and Vincent Bolloré in particular for his support and mentorshipover the last eight years and wish Yannick every success.”
New Career Opportunities Daily: The best jobs in media.
Objectification and rape go hand in hand—it's easier, after all, to take advantage of a person if you don't see her as a person. But what if you catch a glimpse of yourself in the act of objectifying someone? Would you like what you saw?
A recent spot from India titled "Dekh Le" (meaning "look" or "see" in Hindi) suggests that maybe if men saw how creepy (and stupid) they look when ogling a woman, they'd try to be less creepy.
The video, already viewed nearly 2.5 million times, was uploaded by Whistling Woods International Institute, an arts and film school in Mumbai, on Dec. 16. That date marked the one-year anniversary of the fatal Delhi gang rape that touched off a firestorm of protest all over India, a country that has some of the worst violent sexual crime stats in the world. (Just this past New Year's Eve, a woman in West Bengal was set on fire and killed after filing charges against two men accused of raping her on two consecutive days.)
It's key that Whistling Woods isn't just showing matronly women being ogled, but a woman in a short skirt on a moped and a woman with a tattoo over her butt, which we in America like to call a "tramp stamp." The progressive ad suggests it's not OK to perv, even if ladies choose to dress provocatively or tattoo their lower backs with butterflies.
So will this video make a difference? It's hard to say. It's a worthy cause, but it's also up against a deep-set, worldwide issue that many men will continue to believe is harmless. In a similar effort, U.S. photographer Hannah Price tried the same tactic of showing men how foolish they look when they cat-call and made headlines by turning her lens on the same men who made her feel exposed. But as headline-grabbing as the stunt was, Price has said she doesn't think it will make any of the men change their behavior.
As for Whistling Woods' piece, I'm surprised at the fact that the only kind of unwanted attention depicted in the ad is creepy staring. There's clearly something wrong with my perspective and our culture if these guys seem fairly harmless to me in the face of the cat-callers and the booty-grabbers. I guess it's not just those guys who need to look at themselves; it's all of us
In one way, it's successful because it brings up so many questions. Why do we accept sexually aggressive behavior on a daily basis? Why is it so prevalent in our society? And do I really look that stupid when I stare at dudes with nice abs?
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Co-founder of Twitter Biz Stone has introduced a new social network to answer that most common of questions: What the hell is that?
(TrendHunter.com) Melissa Tammerijn steps into luxurious couture fashions for the Harper’s Bazaar Singapore December 2013 issue. The magazine unleashed its arsenal of designer fashions, featuring names like Jean…
MassMarket and JWT New York have partnered up with noted fashion designer Isaac Mizrahi to make blowing mucus into a tissue fashionable for Kleenex in the new spot “Do My Thing.”
The 30-second spot, directed by Grady Hall, highlights different women (there are only women in this ad, because men don’t use tissues — they just blow snot rockets) expressing their personal style with their Kleenex selection. The new designs follow the ladies, enveloping their surroundings in their patterns and colors. To achieve the effect, MassMarket “brought together an interesting mix of artists and techniques to smoothly unite the multiple shots for this project,” explains VFX supervisor Diego Vazquez. This included implementing “traditional 2D, stylistic motion graphics and dynamic 3D.” The team’s distinctive visual design really shines in the spot, succeeding at making Kleenex’s new styles seem appealing and inviting. Credits after the jump. continued…
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Hobgoblin, the Wychwood Brewery beer, has launched a campaign on Twitter and Google Maps to promote its ‘Bringing Taste to the Nation’ campaign.
The coming year holds dramatic changes for some of the world’s most recognized brands, as more millennials, the influential consumers who already value transparency and social consciousness, become parents and expect more from brands as a result.
Start with the National Football League. Reports of damage to players from repeated head injuries are creating a serious brand-reputation problem for the NFL. Millennial parents, whose children are just entering the world of youth sports, are hugely important to the NFL’s long-term success, but they are now thinking twice about sending their sons and daughters onto the football field.
If the league can’t convince these parents that football’s potential rewards outweigh the risks, its long-term brand value will decline. At the start of this season, the league instituted stricter penalties for hits, yet the issue is not going away. The family of former Kansas City Chief Jovan Belcher, who killed his girlfriend and then shot himself in front of Chiefs officials, had his body exhumed just last month to explore the possibility that head trauma played a role in the tragedy. In 2014, look for the NFL to beef up its education efforts and institute more sweeping rule changes to prevent injuries.
When the heavy hitters from NBC Sports such as Chairman Mark Lazarus and host Bob Costas unveiled their plans for the 2014 Sochi Winter Olympics Tuesday, there was one prominent face missing from their sizzle reel: skier Lindsey Vonn.
On the same morning NBC met the press in New York, Ms. Vonn had announced on “Today” that she’ll be forced to miss Sochi due to a knee injury. So NBC went with a version of the introductory video that focused on other U.S. Olympic stars, such as Julia Mancuso and Shaun White.
Heading into Sochi, Ms. Vonn, who won downhill gold at the 2010 Vancouver Olympic Games, was going to be the American face of Russia’s first-ever Winter Olympics. With her athletic skill, telegenic good looks, and high profile romance with Tiger Woods, she was the closest thing to guaranteed ratings. In its first ad campaign promoting Sochi, NBC put her front and center along with Mr. White, who won snowboarding gold medals at the 2006 and 2010 Olympics.
This week, Caspar Schlickum, managing director, EMEA, Xaxis, offers a snapshot of life at Xaxis following its merger with WPP sister company 24/7.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
