Hasta La Creative!

This week, Justin Stephenson, director of ad sales, A+E Networks UK, pitches, plots and plans, while thinking about exercise.

The D.C. Metro's newest ad campaign, dubbed "Metro Forward," took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public transport reliability. The not-so-subtle subtext, according to critics, is that women (specifically the Metro's riders) are too vapid to care about matters of import.

"The point of the ad is to get people talking about Metro's massive rebuilding effort by juxtaposing technical facts with a variety of light responses in conversation between friends," a Metro spokesperson tells DCist.com.

In a version of the campaign featuring two men, when asked whether he'd noticed some new hardware installed on the train, the guy's punch line is, "No, Billy, not so much." What, no mention of beer, power tools or watching some sports last night?

The sexism of the women-oriented ad is particularly egregious and laughable because it's so lazy. "Ladies and their shoes" is a punch line you'd hear on late-night TV 25 years ago, and it wasn't funny then, either. Luckily for us, this is one of those advertising blunders where the parodies will be much better executed because more thought will have been put into them than in the original.

Why can't Bobby just talk about shoes?! Not as funny because he's a dude? #sexistdcmetro @wmata @unsuckdcmetro pic.twitter.com/WtWWH1UrnY— YH (@parkyhee) December 3, 2013

Depois que a Adidas lançou sua Brazuca, já estava na hora da Nike por Ordem na casa (ler com trocadilho, por favor).

Para lançar sua nova bola – a Ordem – tida como a mais aerodinâmica e tecnologicamente avançada da história, a Nike levou Wayne Rooney para o mais perfeito dos gramados: um campo de golfe.

É lá que ele faz um desafio inusitado contra o campeão do U.S Open, Rory McIlroy.

E com uma pequena ajuda do nosso Fenômeno, ele até que não faz feio.

Ah, só por curiosidade. A música “Straight Down the Midlle”, do Bing Crosby, foi escrita para o filme “Honor Caddy” e é considerada a 1ª música sobre golfe da história.

Post originalmente publicado no Brainstorm #9
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Aegis Media’s Vizeum has won the £10 million media planning and buying business for RSA’s insurance brand MoreThan, previously held by Starcom MediaVest Group.

Acxiom has been perceived as an agency by many parts of the ad industry, including this publication, but now the data giant has sealed a multi-year deal with one of the biggest media agencies in the business: Starcom MediaVest Group.

The deal lets Starcom use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. Some clients have already used the platform in beta, but the ultimate goal is more involved than simply extending that access: The two firms aim to develop new applications for the system, such as targeting TV advertising.

“We believe leveraging Acxiom client data with third-party media data across any channel is going to shape the market in years to come,” said Laura Desmond, CEO at Starcom MediaVest Group, which is part of Publicis Groupe.

Continue reading at AdAge.com

“You don’t become a great professional by chance.”

Advertising Agency: Publicis Conseil, Paris, France
CCO: Olivier Altmann
Creative Director: Christophe Perruchas
Art Director: Raphael Halin
Copywriter: Benjamin Sanial
AD Assistant: Juliette Leclerc
Account Managers: Patrick Lara, Franck Agnel, Sigolène Naugès, Hélène Duvoux-Mauguet, Adeline Blanc
Photographer: Frieke Janssens
Art Buyer: Jean-Luc Chirio, Soone Riboud
Print Production: Elysian Fields
Media Plan: Press, outdoor, web

Sprint’s absurdist campaign with veteran thespians James Earl Jones and Malcolm McDowell reading everyday text messages and phone calls gets a new iteration today — but this time instead of debuting on TV, the ad will bow first on a single person’s Twitter feed. At 6 p.m. today, the new ad featuring the two actors reading a text exchange between girl and her boyfriend will appear first for Danielle Gray and her friends.

Ms. Gray is a fan of the TV spots, having tweeted about her love of the ads. Sprint and its ad agency team contacted her for permission and her involvement, and Messrs. Jones and McDowell did the rest in the spot called “Thinking About You.”

Leo Burnett, Chicago, created the video, as well as the ongoing series with director Noam Murro. DigitasLBi, Boston is handling social media. Burnett shot 16 video ads with the actors; this is the eighth spot to go live.

Continue reading at AdAge.com

Asos has beaten Amazon and John Lewis to the top spot for the most shared content on Pinterest in the lead up to Christmas, according to a study by digital marketing firm Searchmetrics.

The Advertising Standards Authority has banned a beer ad for the Coalition of UK Brewers after finding it broke the rules by implying alcohol made people popular and was important for social success.

Fifty-three years ago, the Harvard Business Review published what went on to become one of the most-quoted articles ever to appear in any magazine or newspaper: “Marketing Myopia” by Theodore Levitt.

Perhaps it’s time for a marketing person to point out the myopia in management thinking. A myopia that has undermined companies like Kodak, IBM, Sears, Xerox, Dell, Hewlett-Packard and many others.

Management has fallen in love with brands without realizing that every brand has a potentially fatal weakness. A brand stands for a category. Once a brand becomes strongly embedded in consumers’ minds, it’s almost impossible to move that brand into another category.

Continue reading at AdAge.com