Hasta La Creative!

Halfway through Movember, Nick Offerman's mustache is so excited to be growing uncontrollably that it breaks into song and dance in this crazy-weird new spot from Made Man. For some reason, Offerman's mouth becomes tiny as he belt out the Irene Cara classic "What a Feeling" from Flashdance—the perfect song for a Stachdance. The ends of his 'stache, meanwhile, punch the air and fly around joyfully like a couple of possessed baboon arms. Movember, of course, is the annual, month-long event in which dudes get hairier to raise awareness of men's health issues.

Voulant répondre au dicton « il est toujours l’heure de l’apéritif quelque part dans le monde » Happy Hour Timepieces ont imaginé cette montre The Ish, proposant en plus d’un design simple et efficace de servir de décapsuleur pour les plus assoiffés. Un projet insolite à découvrir en images dans la suite.

Campaigns that seek to engage viewers through social media in real time are not a new thing. Old Spice introduced the dynamic with its groundbreaking “Responses” campaign in 2010, in which The Man Your Man Could Smell Like Isaiah Mustafa conversed with customers virtually on the fly on YouTube.

Since then, other marketers have sought to interact with consumers in a similar fashion in campaigns featuring everything from accountants to grannies. But HP is now adding the act of creation to that interaction during a YouTube event launching next week starring Clams Casino, aka Mike Volpe, a hip-hop producer known for his quick manipulation of digital tools and who’s worked with artists including A$AP Rocky and on videogames like Grand Theft Auto V.

Created by Omnicom’s 180 L.A., with production out of Stink Digital and Skunk, the campaign promotes HP’s SplitX2, a detachable device that works as both a laptop and a tablet. It will see Casino, along with hip-hop artist Vic Mensa, turning consumers’ YouTube comments into sounds for a new track and elements of an accompanying music video. It kicks off with a teaser video on YouTube today promoting the two-day event beginning on Monday at noon Pacific Standard Time.

Continue reading at AdAge.com

(TrendHunter.com) Lord of the Rings fans will go crazy for this intricately detailed Gollum statue. An odd and rare collectible, the WETA Workshop is offering this life-size statue of the most memorable creature from…

JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes.

Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for Thursday at 1 p.m. in New York.

$JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM & learn more about him here: http://t.co/eTDT8pJeq8

— J.P. Morgan (@jpmorgan) November 13, 2013

The bank was going to make one of its star bankers available for a live Q&A, but when negative Tweets starting rolling in like waves, the marketing team at the bank shut the event down.

Tomorrow's Q&A is cancelled. Bad Idea. Back to the drawing board.

— J.P. Morgan (@jpmorgan) November 14, 2013

This episode nicely illustrates the difference between what the people who work for the bank or its agencies think and feel about the brand, compared to what people on the street think and feel.

Given that a flare up like this is a rich educational experience for the brand, I would advise The House of Morgan to keep their scheduled Twitter chat and to carry on. It’s the difficult path for sure, but choosing to not engage sends the wrong message, making a bad situation worse.

In the face of a Tweet storm, you can run and hide or you can show some resolve, patience and balance.

The post #AskJPM Backfires, House of Morgan Cancels Tweet Chat appeared first on AdPulp.

MediaCom’s Karen Blackett, News UK’s Katie Vanneck Smith and Procter & Gamble’s Roisin Donnelly are among the leading women to be honoured at last night’s Women in Marketing Awards.

And now for the simultaneously most goofy and most hipster-y thing you will see today…

Hungry Castle and Umbrella teamed up to create Laser Cat, an art-eating cat that projects said art with its laser eyes, constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan.

In the Laser Cat video, directed by Luka Kostil, the guys at Hungry Castle claim there are three things everyone loves: “lasers, cats, and art and craft.” Laser Cat combines all three (or four, depending on your count) for the 93rd annual ADC Awards in Miami. They want you to submit your art (drawings, sculpture, painting, photography, cat photography, etc.) to Laser Cat. Depending on the number of works submitted, Laser Cat will project the works onto different objects. With 100 artworks submitted (fed) to Laser Cat, he will project the pieces onto a wall; with 1,000 submissions, a building; and with one million submissions, Laser Cat will project the art work on the f***ing moon. If that sounds cool to you, start submitting at lasercatmiami.com. So far 360 works have been submitted, with Ogilvy, BBDO, and Fallon listed as the first three agencies to submit. The first to feed Laser Cat their art was well-known designer Stefan Sagmeister, who you may remember from the Art Grandeur Nature/Absolut controversy.

Laser Cat will be eating submissions until November 30th, so get your work in now. The ADC Annual Awards of Art + Craft in Advertising and Design will take place at the Bass Museum in Miami Beach on April 8, 2014. Laser Cat will be there; what he projects his art on remains to be seen. Why not try to make it the moon? 

New Career Opportunities Daily: The best jobs in media.

Voici l’excellente nouvelle campagne pour la marque Volvo Trucks imaginée par l’agence Forsman Bodenfors et dirigée par Andreas Nilsson. Un plan réalisé en une seule prise, avec la mise en scène de l’acteur Jean-Claude Van Damme entre deux camions en mouvement, afin de montrer la précision de la trajectoire.