Top ten ads of the week: Argos takes top spot as Christmas battle intensifies
Posted in: UncategorizedCounting down the ten most recalled ads, in association with TNS and Ebiquity.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
With all eyes on Twitter after its IPO last week, the pressure is on to continue growth and monetise the platform. Anne McCreary, digital strategy director at Carat, examines what this will mean for brands and advertisers and how these relationships can continue Twitter’s winning streak.
L’artiste et éducatrice Laura Plageman nous propose avec cette superbe série appelée « Response » de froisser et modeler des impressions de différents éléments de la nature pour leur donner un angle nouveau, dévoilant ainsi des créations étranges et très réussies. Plus d’images de son projet dans la suite de l’article.
Nissan is attempting to boost sales of its Leaf electric car with the introduction five pledges to make it a “practical” choice for more customers, as part of a “ground-breaking customer commitment”.
THE ORIGINAL? Mc Donald’s « The Gourmet Experiment » – 2012 Source : AdForum, Epica Awards SILVER Agency : Heye Gmbh (Germany) |
LESS ORIGINAL Lidl / Fake Restaurant Dill – 2013 Source : Eurobest PR GOLD, @Suchablog Agency : Ingo (Sweden) |
A subtle set of headlights, the close- up of a driver’s face, a quick flash of the dashboard, and then it’s gone.
Harvey Nichols, the luxury store, has released a campaign encouraging customers to abandon thoughtful giving and spend as much as possible on themselves this Christmas.
The Royal Mail reveals it has made a “good start” to the second half of its fiscal year on the back of a surge of direct marketing from energy companies, as profits for the first half of its financial year more than doubled.
A content-led TV ad campaign, funded by the UK’s biggest brewers to encourage beer consumption, has escaped censure from the Advertising Standards Authority after complaints that the activity could be mistaken for programming.
Oru Burus est court-métrage d’animation développé par Anton Brand, Guillaume Klein, Charlotte Quillet et Raphaël Théolade pour leur diplome à l’école Supinfocom. Narrant l’histoire d’un petit roi perdant le contrôle qu’il avait sur le soleil, cette création magnifique et colorée est à découvrir en images dans la suite.
Why commitment-phobic consumers are here to stay, writes Nicola Kemp.
Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officers: Kv Sridhar, Nitesh Tiwari
Executive Creative Director: Ashwiny Iyer Tiwari
Copywriters: Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikhil Mehrohtra, Neeraj Singh
Art Directors: Ashwiny Iyer Tiwari, Deepti Gera
Photographer: Parag Savla
Account Supervisor: Sharan Sabhachandani
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