Top ten ads of the week: Argos takes top spot as Christmas battle intensifies

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

How Twitter should cope with the pressure to monetise

With all eyes on Twitter after its IPO last week, the pressure is on to continue growth and monetise the platform. Anne McCreary, digital strategy director at Carat, examines what this will mean for brands and advertisers and how these relationships can continue Twitter’s winning streak.

Thanksgiving Remixed Disney Photos – Celebrate the Holiday with These Humorous Turkey Photos (GALLERY)

(TrendHunter.com) When you replace certain scenes from Disney movies with turkey photos, the result is something both weird and hilarious.

In what is surely a peculiar way of celebrating Thanksgiving, the people at…

Laura Plageman Landscapes

L’artiste et éducatrice Laura Plageman nous propose avec cette superbe série appelée « Response » de froisser et modeler des impressions de différents éléments de la nature pour leur donner un angle nouveau, dévoilant ainsi des créations étranges et très réussies. Plus d’images de son projet dans la suite de l’article.

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Nissan pledges to make electric car ownership more ‘practical’

Nissan is attempting to boost sales of its Leaf electric car with the introduction five pledges to make it a “practical” choice for more customers, as part of a “ground-breaking customer commitment”.

Pop up restaurant with surprising ingredients / Surprise sur reprise!

Cliquer ici pour voir la vidéo.

Cliquer ici pour voir la vidéo.

THE ORIGINAL?
Mc Donald’s « The Gourmet Experiment » – 2012
Source : AdForum, Epica Awards SILVER
Agency : Heye Gmbh (Germany)
LESS ORIGINAL
Lidl / Fake Restaurant Dill – 2013
Source : Eurobest PR GOLD, @Suchablog
Agency : Ingo (Sweden)

Jaguar waits in the shadows for pursuers to pass

A subtle set of headlights, the close- up of a driver’s face, a quick flash of the dashboard, and then it’s gone.

Harvey Nichols shuns the Christmas spirit in latest campaign

Harvey Nichols, the luxury store, has released a campaign encouraging customers to abandon thoughtful giving and spend as much as possible on themselves this Christmas.

Royal Mail benefits from energy firms’ direct mail surge as profits double

The Royal Mail reveals it has made a “good start” to the second half of its fiscal year on the back of a surge of direct marketing from energy companies, as profits for the first half of its financial year more than doubled.

Beer industry ads starring Tim Lovejoy escape watchdog rap

A content-led TV ad campaign, funded by the UK’s biggest brewers to encourage beer consumption, has escaped censure from the Advertising Standards Authority after complaints that the activity could be mistaken for programming.

Oru Burus Movie

Oru Burus est court-métrage d’animation développé par Anton Brand, Guillaume Klein, Charlotte Quillet et Raphaël Théolade pour leur diplome à l’école Supinfocom. Narrant l’histoire d’un petit roi perdant le contrôle qu’il avait sur le soleil, cette création magnifique et colorée est à découvrir en images dans la suite.

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Trend of the day: The conflicted consumer

Why commitment-phobic consumers are here to stay, writes Nicola Kemp.

Sleek Couture Collages – Artist Jesse Draxler Created This Chic Fashion Collage for CREEM Magazine (GALLERY)

(TrendHunter.com) Media mixing artist Jesse Draxler is behind this stylish fashion collage for CREEM Magazine. This unusually artistic editorial focuses on elegant black and white fashion, and overlaps fashion shots…

Luxe Vixen Editorials – The XOXO The Mag Winter 2013 Photoshoot Stars Natalia Kills (GALLERY)

(TrendHunter.com) The XOXO The Mag Winter 2013 editorial centers around a bedroom-themed story of seduction. Warmly lit with an array of dark lingerie-inspired looks put on display, it encourages people to stay…

Majestic South American Photography – Peru by James Chororos is Captured on an Adventurous Honeymoon (GALLERY)

(TrendHunter.com) Peru by James Chororos, a photographer based in New York City, is a photo series documenting the stunning South American country. Full of colorful culture, majestic landscapes and urban cities, it…

The Media Equation: Overlook the Value of Interns at Great Peril

Some major publishers are dropping their unpaid internship programs in the face of complaints, but they might be missing the point.

    



Tide by Leo Burnett

Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officers: Kv Sridhar, Nitesh Tiwari
Executive Creative Director: Ashwiny Iyer Tiwari
Copywriters: Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikhil Mehrohtra, Neeraj Singh
Art Directors: Ashwiny Iyer Tiwari, Deepti Gera
Photographer: Parag Savla
Account Supervisor: Sharan Sabhachandani

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The post Tide by Leo Burnett appeared first on desicreative.

N.H.L. Reaches Lucrative Telecast Deal in Canada

A 12-year, $4.9 billion deal that gives Rogers Communications the rights to all national hockey telecasts in Canada beginning next season surpasses the league’s agreement with CBC, TSN and a French-language cable network.

    



Boxy Bedroom Designs – Atelierhouse Demonstrates the Creative Practice of Thinking Inside of the Box (GALLERY)

(TrendHunter.com) Thinking outside of the box is an ability that is often praised, but as Harry Thaler presents his Atelierhouse, one cannot help but be impressed at the imagination behind a collection of truly boxy…

Advertising: Finding Holiday Good Will in Glasses of Juice

Welch’s, the grape juice maker, is encouraging users of the Vine video-sharing app to participate in a promotion it has created to distribute the company’s products to impoverished American families.