Sabe aqueles currículos “ultra-criativos” que um dia alguém inventou e depois um monte de estudantes de publicidade copiaram e se deram mal? Então… Robby Leonardi elevou o nível e fez algo bacaninha que vai chamar bastante atenção, mas depois de copiado provavelmente se torne um desses cases de insucesso. É o tipo de coisa que só vale pra quem é pioneiro.
No currículo dele, o seu próprio personagem anda num mundo meio “Mario Bros” para mostrar suas qualificações profissionais.
• Vai funcionar para ele arrumar um bom emprego? Não sei.
• É útil? Não, apenas interessante. (é melhor ver o CV no Linkedin)
• É incrivelmente genial? Não.
• Vai virar tendência? Tomara que não.
• Devo fazer o meu assim também? NÃÃÃÃO, pelo amor de Deus não!
State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you.
Using the GPS in your smartphone, a new iAd from State Farm lets you create a custom video of the robot stomping around your current location. As you can see in the video below, the resulting Chaos clip uses Google Streetview images instead of real-time augmented reality, so it's not quite as dramatic as it theoretically could be. But for something that's created through an ad rather than an app, it's a pretty impressive demonstration of what mobile ads are capable of these days.
It's no surprise the insurer is bringing back "Chaos in Your Town," which racked up some pretty impressive numbers in terms of consumer engagement. After the jump, check out the interactive campaign's key stats provided by DDB.
In the first 10 weeks of the 2011 "Chaos in Your Town" effort, with a digital media spend around $700,000, the campaign: • Garnered more than 900 blog mentions • Saw more than 1 million user-generated films created • Resulted in more than 200 million user-generated impressions
In the following 20 months, without any paid media support, the campaign went on to generate: • More than 6 million additional user-generated videos, bringing the total to about 7 million films • More than 800 million user-generated impressions
Agency: DDB, Chicago Chief Creative Officer: Ewan Patterson Executive Creative Director: Joe Cianciotto Group Creative Directors: Barry Burdiak, John Hayes Creative Directors: Bob Davies, Matt Christiansen Art Director: Megan Sheehan Copywriter: Melissa McCarthy Director of Digital Production: Paul Sundue Executive Producer, Digital: Carly Ferguson Executive Producer: Scott Kemper Account Director: Gladys Jeffrey Account Supervisor: Heidi Frank
Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Rafael Ancara e Guilherme Sebastiany recebem os convidados Luiz Amorim, Diego Maldonado e Rafael Nepô, os organizadores do DiaTipo 2013, o já tradicional evento anual de tipografia, que acontece em São Paulo, para nerds tipográficos discutirem sobre suas paixões e estudos, trocando experiências e aprendendo no meio da diversão. O evento acontecerá em Dezembro e será focado na discussão do impacto da tecnologia na tipografia e, óbvio, Type Design. Como uma das atrações principais, Vincent Connaré, o criador da Comic Sans, estará por lá para te ensinar que “se você ama a Comic Sans, você não entende nada de tipografia; e se você odeia a Comic Sans, você também não entende nada de tipografia”.
ATENÇÃO: Ouvintes do AntiCast terão desconto no evento! Ouça para saber o que você deve fazer!
ATENÇÃO DE NOVO: Tem promoção no AntiCast, valendo uma camiseta da PURIY! Ouça e saiba como participar!
>>0h10min29seg – Pauta principal
>>1h07min18seg – Leitura de comentários
>>1h26min33seg – Música de encerramento: “By the Grace of God”, da banda The Hellacopters
Assine o Feed do AntiCast que é feed.anticast.com.br
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
Interpublic, the owner of McCann Worldwide and UM, has reported pre-tax profit of $77 million (£47.6m) of the third quarter of 2013, down 28.8 per cent year on year after conditions in Europe were “more challenging than had been expected” and the payment of accounting charges.
Les photographes Shawn et Brian Malone réunis sous le nom de LakeSuperiorPhoto nous proposent une superbe vidéo en technique timelapse appelée « Radiance ». De superbes images du ciel, avec des couleurs absolument incroyables à découvrir dans la suite sur la musique « The Opening » de DeepExile.
Most of us can spot Comic Sans a mile away (or at least in an email forward from Aunt Connie), but now there's a video game for those who truly get worked up about typography.
Essentially a puzzle platformer, Type:Rider takes players on a journey of fonts and beautiful graphics. Each level is designed thematically based on different typefaces. For example, the Gothic stage has a Gregorian soundtrack and stark backdrops. As you maneuver your colon (the punctuation mark, not the organ) through each level, you discover the history and legacy of each font. There's even talk of a secret level featuring the aforementioned, widely hated Comic Sans.
Although a feast for the aesthete, the game does not come without complaints. Several iTunes reviewers have criticized the app for frequently crashing, but others say occasional bugs shouldn't deter the graphic designer or history lover from dropping a few bucks on it ($2.99 for iOS devices, $3.64 on Android). Hat tip to Adverve.
“Dear Digitas, this will be my farewell, even though I’m gone, I’ll always hope that you fare well” is the poetic hook in this hip-hop farewell from an as-yet-unknown staffer who’s obviously moving on–but not without waxing nostalgic about account management, making sandwiches in the break room and other hardcore shit. Our lyrical genius even has a sidekick who sings the hook, just for added dramatic flair we imagine. Should Digitas–sorry, DigitasLBi–be flattered or embarrassed by this sentimental shout-out? We’re not sure, but somehow, we made it to the very end, though not without a little chuckle here and there. See if you can do the same while we just sit here crossing our fingers that this heralds an agency rapper renaissance.
Em 2012, cerca de 3,5 mil crianças chegaram sozinhas a Suécia, segundo dados da Unicef. Exilados de seu país natal em função da guerra, fome e pobreza, entre outros problemas, estes pequenos refugiados são obrigados a se adequar a uma nova vida. Sem os pais por perto, a dificuldade de assimilar a nova cultura e os problemas característicos dos lares transitórios, elas se tornam presas fáceis para diferentes tipos de abuso.
É aí que entra Escape Ends Here, nova campanha da Unicef que busca incentivar o apoio aos refugiados no país, solicitando que a Convenção das Nações Unidas que regula os direitos da criança se torne a lei oficial do país.
Utilizando projeção mapeada, a agência Deportivo criou silhuetas fantasmagóricas de crianças, que puderam ser vistas em diversos pontos de Estocolmo – caminhando, correndo ou apenas paradas em prédios, bancos e ruas. A ideia era mostrar os desafios enfrentados por elas em seu novo lar, que muitas vezes não é dos mais receptivos. O resultado ficou incrível e é impossível não ficar com um nó na garganta.
In ad-tech, there’s Google and then there’s everyone else.
The search giant and owner of DoubleClick is far and away the biggest player in the ad-tech industry. Google served over 300 billion ad impressions in September, according to data from Evidon obtained by Ad Age, a massive number putting it ahead of its next nearest competitor, OpenX, by over 200 billion monthly ad impressions.
The index provides a rare look into just how dominant Google position in ad-tech really is. The company is often spoken of as the industry’s largest player but does not release impression data and declined to comment for this story. The Evidon numbers though — collected from sites visited by the over 10 million users of its Ghostery browser extension’s GhostRank panel — provide a telling sample of data.
Things are not all they seem in Honda’s latest TV ad, as the viewer is shown a range of illusions featuring the brand’s new CR-V 1.6 i-DTEC diesel model.
Superman turns 75 this year, so Warner Bros. commissioned Man of Steel director Zack Snyder and animator Bruce Timm to put together a short cartoon recapping Superman's career in comics, TV and movies. In about two minutes, we see the Man of Tomorrow throw cars, punch through airplanes, fly through traffic irresponsibly, get punched in the face by Muhammad Ali, wear his underwear over his pants, fight Bizarro, get sort of killed by Doomsday and do a whole bunch of other stuff that you can learn more about in The Hollywood Reporter's blow-by-blow analysis. Kudos to the creators for incorporating all the different eras of art styles, not to mention working through all of DC's continuity issues to the point where Superman's byzantine back story actually seems coherent.
Nick D’Aloisio, the 17 year old who sold his Summly app to Yahoo for a reported $30 million in March, told the IAB Engage conference yesterday that it is now more important to learn how to navigate information than learn it.
The backlash against the British Gas Twitter campaign teaches brands they should only engage customers in conversation if they can “substantively engage” with feedback, claims We Are Social founder Robin Grant.
What’s even more fun than watching someone get hit in the face with a water balloon? Watching it in slow-motion.
This summer, BBR Saatchi & Saatchi, Israel wanted an attention grabbing way to introduce their new “Refresh It” tagline for Sprite Israel. So they set up booths at three different beaches and hit people in the face with water balloons, while a camera filmed all the action in slow-motion.
The slow-motion videos were automatically uploaded to consumers’ Facebook pages, and those with the most views won prizes. It’s a fun idea for a social campaign, and while it’s almost hard to imagine during the slow chill of October here in the northeast, the participants seem to be having a blast. Images of your friend getting hit in the face with a water balloon are exactly the kind of thing that you want to pass around Facebook, so this undoubtedly resulted in a lot of shares. The video highlights some of the action, including one dude who holds his dog during the ordeal, and is a fun little diversion. Kind of makes you sad that the summer’s over. Credits after the jump. continued…
Leaders in experience marketing gathered yesterday (17 October) at the “Profiting from Experiences” conference held by experiential agency Imagination. Marketing outlines the six biggest findings.
Kid-friendly characters like the Marvel Comics webslinger and Mickey Mouse are increasingly popping up on fruits and veggies as part of a move by marketers to make healthier foods cool through packaging gimmicks and tie-ins with children’s media properties such as Disney and Nickelodeon, which have been under pressure to sever ties with unhealthy candy and snack brands.
Sales of Disney-branded fruits and vegetables have tripled over the past year, with more than 3.1 billion servings sold in North America since 2006, Disney Consumer Products announced this week. The company declined to disclose the exact dollar amount, and broad statistics on kid-friendly produce sales are hard to come by. But there is growing anecdotal evidence that the tactic of marketing fruits and veggies like fun snacks is taking hold.
Naren Patel, the chief executive of Primesight, has been elected the chairman of the Outdoor Media Centre (OMC) Council, replacing former JCDecaux chief executive, Jeremy Male, who has moved to the US.
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Post originalmente publicado no Brainstorm #9
