Hasta La Creative!

Tristan Clopet

Imagine this.

Continue reading at AdAge.com

If a tech person told you he only uses open-source software and hasn’t carried a cell phone in two years because of privacy concerns, would you think he was a tinfoil-hat-wearing paranoid? What if that person was Caspar Bowden, the chief privacy adviser in the Worldwide Technology Office at Microsoft from 2002 until 2011?

Bowden spoke yesterday at Monday’s all-day Congress on Privacy & Surveillance held at the University of Lausanne in Switzerland, and The Guardian was there. The British paper, which has been at the heart of the ongoing reporting on the National Security Agency’s Prism program and other surveillance activities, reveals Bowden’s switch to open-source software and non-use of a mobile phone, and, most notably, quotes him as saying, “I didn’t know about Prism when I was at Microsoft and I don’t trust Microsoft now.”

Prism has clearly left him disillusioned. Read The Guardian’s reports — the first a live blog of the conference, the second a post focusing specifically on the former Microsoft executive — for more details, but for now I’ll leave you with this key quote from the Bowden:

Continue reading at AdAge.com

No começo deste ano, Doritos levou ao ar  no Super Bowl dois comerciais feitos e escolhidos pelos fãs da marca, dentro do Crash The Super Bowl. O sucesso dos filmes foi tão grande que, segundo o AdMeter, eles entraram para a lista dos 10 mais populares, em terceiro e sétimo lugares. Agora, em sua oitava edição, a promoção já iniciou a convocação de aspirantes a diretores, com uma grande novidade: desta vez, criativos do mundo inteiro poderão participar.

Para divulgar o Crash The Super Bowl, a agência Goodby Silverstein & Partners apostou no humor, apresentando um personagem bem canastrão para representar o “embaixador criativo” da marca.

As regras da promoção podem ser conhecidas aqui, onde também há um kit de ferramentas que os diretores vão precisar. Além de ter seu filme exibido no intervalo comercial mais caro e disputado do mundo, os dois ganhadores receberão US$ 1 milhão e farão parte da equipe de filmagem de Os Vingadores 2.

Os comerciais poderão ser enviados a partir do próximo dia 8 de outubro.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

BtoB Magazine, the leading publication for business-to-business marketers, will become part of Advertising Age, its sister publication on the consumer marketing side, Crain Communications announced Tuesday.

The move reflects the growing overlap between b-to-b and consumer strategies as both grow more focused on targeting and engaging specific customer groups.

As part of the merger, due to be completed by Jan. 1, a variety of BtoB’s features, daily digital news coverage and successful event franchises will be integrated into Ad Age’s overall product mix. The publication will continue all its scheduled events, webinars, virtual trade shows, print schedule and daily and weekly news coverage throughout the rest of this year.

Continue reading at AdAge.com

Facebook has plugged a gap in its sales organization, hiring David Lawenda to be its VP-global sales for the U.S.

As Facebook’s new U.S. sales chief, Mr. Lawenda — a veteran TV sales exec who’s worked at Univision, Viacom and Turner Broadcasting — steps into the role vacated by Tom Arrix in July. He’ll be responsible for overseeing Facebook’s sales relationships with big brands and agencies domestically. Mr. Arrix had been with Facebook for seven years, dating back to the earliest days of its ad business.

Continue reading at AdAge.com

(TrendHunter.com) When you and your other half get into a fight, throw this word pillow at them to solve the problem. With the words “We should probably cuddle now” on the pillow, it’s a signal for a truce….

Logged onto Myspace lately?

Ask your friends that question and there’s a decent chance they’ll respond with a guffaw. Today is the age of Twitter, Facebook, Instagram and Vine but one of the internet’s biggest boom-and-bust stories refuses to fade into a memory of all that is wrong with ad-supported social media.

Since you probably haven’t visited in recent times, I can tell you: Myspace these days actually looks pretty darn good. Under another name, the social music site that ad network Specific Media restaged in June might be garnering praise for its slick design and ability to weave in elements borrowed from Pandora, Spotify, Vevo and music-news site Pitchfork.

Continue reading at AdAge.com

Hours after Derrick Rose tore his ACL, way back in April of 2012, the Nike designer who created the shoe of LeBron James tweeted out this:

You got one guy only getting stronger, and one guy breaking down before our very eyes. You chose poorly Pooh… #shouldasignedwithNIKE #GWS

— Jason Petrie (@sevenzro1) April 28, 2012

Pooh is the nickname given to Rose by his grandmother. @sevenzro1 is the Twitter handle of Jason Petrie, a dummy. The insensitive remark viraled its way around the Internet and added another layer of brand machismo to the Nike v. Adidas debate.

continued…

New Career Opportunities Daily: The best jobs in media.

Coca-Cola takes greenwashing to a literal level with “Roll Out The Happiness,” the latest global installment by W+K for the brand’s “Where Will Happiness Strike Next” campaign.

In the spot, Coca-Cola and W+K roll out a lush green carpet of grass sod onto a city square and invite people to remove their shoes, grab a soda and “experience a little unexpected happiness.” Not stopping at the grass, they also transplant trees, loaded with fun stuff for people to enjoy. People are pictured reclining on the grass sipping a Coke, kicking a ball around, and just relaxing and having a good time. They all seem to be having so much fun, it’s as if whatever job, class, or event they were rushing to doesn’t exist anymore. Or they’re paid actors.

At the end of the spot, the camera pans out and Coca-Cola’s makeshift urban green area is revealed to be in the shape of — you guessed it — a Coke bottle. So relax, smile, and take a sip from a soft drink that can also be used to clean clogged drains (Try it, it works!). Credits after the jump.  continued…

New Career Opportunities Daily: The best jobs in media.