Agencies line up for worldwide Lego brief
Posted in: UncategorizedLego, the Danish toy brand, is seeking an ad agency ahead of a global brand campaign.
Lego, the Danish toy brand, is seeking an ad agency ahead of a global brand campaign.
Wunderman UK has captured the consolidated global CRM account for Shell after a competitive pitch, unseating the incumbent in the UK, Dunnhumby.
Sir John Hegarty, the chair of this year’s Campaign Big Awards, has said “tissue” meetings are counterproductive to making creative magic.
IPG Mediabrands is planning to launch BPN, a third mainstream agency brand in the UK, through an affiliate deal with the7stars.
It’s poised to be another ho-hum holiday season for retailers.
The National Retail Federation says economic headwinds and the distractions of a government shutdown could temper spending this holiday season. The group expects sales in the months of November and December will increase modestly, by 3.9% to $602.1 billion, slightly ahead of last year’s 3.5% holiday sales growth.
“Our forecast is a realistic look at where we are right now in this economy — balancing continued uncertainty in Washington and an economy that has been teetering on incremental growth for years,” said Matthew Shay, NRF president-CEO, in a statement. “Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government spending and the debt ceiling do not erase any economic progress we’ve already made.”
Copy : Bodhisatwa DasguptaArt : Bodhisatwa Dasgupta
There’s immense talent all around us. There are artists, writers, painters, programmers, app builders, actors, models, architects, scientists, doctors, chefs. Ever wondered what would happen if an artist and a doctor were shut up in a room together? What would happen if a scientist brought on a writer for a project? Interesting, that’s what. Experiment Collaborate aims to get together a group of people who want to jam with others from different disciplines, to create something new, innovative. Something they couldn’t possibly have done alone. This is a community of collaborators. And this is a series of online posters that are doing the rounds to get people to join.
The post Colla+borate appeared first on desicreative.
Facebook wants more people to offer up physical location data at small local businesses. The lure is free wifi through its partner, Cisco.
Following a test period that originated last year at Philz Coffee locations in the San Francisco Bay area, 1,000 merchants across 50 countries now enable a wifi system with a Cisco backbone and Facebook consumer-facing front end.
Merchants using the wifi system can target ads to audience segments comprised of people who have visited their establishments. However, considering those audience pools may be relatively small, the data derived through the wifi check-ins is more likely to help advertisers get a better handle on the types of people who visit their stores. So, merchants are likely to use the added layers of data to help find larger groups of people to target via Facebook ads.
Mr. Clancy’s books were successfully transformed into blockbuster Hollywood films, including “Patriot Games,” “The Hunt for Red October” and “Clear and Present Danger.”
Focus sur le travail de Jana Romanova qui nous propose une nouvelle série de photographies très touchante appelée sobrement « Waiting », mettant en images et en scène différents couples attendant un enfant en train de dormir. Une idée belle et simple à découvrir en images dans la suite de l’article.
Coke is opening birthday happiness on your special day by creating the world’s biggest chorus of Happy Birthday- just for you. Your best friends, your future friends, and every friend in between wants to wish you the Happiest Birthday in the world!
Advertising Agency: Miami Ad School, Miami, USA
Art Director: Justin Steinburg
Copywriter: Alex Schwartz
Teacher: Rodrigo Mavu
Teacher: Louise Bolo
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros
Digital Creation Director: Luciana Haguiara, Sandro Rosa
Art Director: Benjamin Yung Junior, Marcelo Tolentino
Copywriter: Marcelo Nogueira, Marcelo Pignatari
Photographer: Fabio Bataglia
Art Buyer: Teresa Setti, Ana Cecilia da Costa
Graphic Producer: José Roberto Bezerra
Information Architecture: Vanessa Marques; Luis Felipe Fernandes
Operations Director: Victor Groba
Project Manager: Denise Aya Kotsubo
Digital Production Director: Fernando Boniotti
Producer: Danubia Fujita
Production Company: Inkuba
Account Executive: Gustavo Burnier, Filipe Bartholomeu, José Fernando Lopes, Ana Beatriz Moreira Porto, Aline Macedo, Fernanda Portugal
Planning: Cintia Gonçalves, Sergio Katz, Marcus Freitas, Denis Carvalho, Tatiana Weiss, Rodrigo Friggi
Media: Brian Crotty, Kauê Lara Cury, Fabio Urbanas, Daniele Valle, Katia Piccardi, Stefano Justo
Approval: Marcelo Olival, Carlos Leite, Ana Cristina Mota and Camila Canais