Memphis Meltdown, New Zealand’s leading supplier of Memphis Meltdowns, is the biggest and most excessively delicious ice cream in the country. Layered with too much chocolate, ice cream and chocolate it’s far from sensible, but very close to delicious.
Memphis Meltdown, New Zealand’s leading supplier of Memphis Meltdowns, is the biggest and most excessively delicious ice cream in the country. Layered with too much chocolate, ice cream and chocolate it’s far from sensible, but very close to delicious.
As J.C. Penney makes moves to overhaul its ad strategy and logo to refocus on its roots, it feels fitting to, for this edition of Ad Age Rewind, revisit the spots that aired during the retailer’s heyday in the 1970’s.
The department store was incorporated in 1913, named for its founder James Cash Penney. What began as a local presence in Wyoming and Utah expanded rapidly, with 1,000 locations around the country within 15 years. Some may not be aware that an early employee was Sam Walton of Walmart fame. Still, J.C. Penney’s peak didn’t come until the end of Mr. Penney’s life, with the launch of a catalog and broadening of merchandise to include auto parts, appliances and services like a photo center. As of 1973 it had more than 2,000 locations.
At about that time, J.C. Penney was prepping an ad blitz featuring a now very famous face. But back then he was just another young and handsome commercial actor.
Think back for a minute to the days when you were in junior or senior high. What would you have thought or said (or what did you actually think or say) if a new girl who was pregnant joined your school? Did you relate to her differently than you would have had she not been pregnant? Did you have a clear understanding of her situation?
The children in this Duval Guillaume video for Plan Belgium undergo a bit of a prank when a “pregnant” girl joins their ranks. The video, highlighting the “unusual sight” of teen pregnancy in Belgium, calls attention to the plight of young women in developing countries where teen pregnancy is more common and the challenges are a bit more serious than undergoing peer pressure-fueled ridicule from a few teenagers.
Fuhu has done incredibly well for themselves with the Nabi, a soft-edged tablet designed for children, even being named “the fastest growing company in America” by Inc. There’s certainly no change in strategy from Draftcb for these two new spots. “Good Morning” and “Glow in the Dark” tout the Nabi’s kid-friendly features via comparison with the Kindle, which comes out looking sorely lacking in the kid-friendly department.
If you are going to buy your kids a tablet, I suppose it should be one that’s made for them, right? These spots do a good job extolling the Nabi as the perfect option for children. In “Good Morning” (featured above) that means talking about the Nabi’s “time controls” — in this case, a good morning song to wake up to. The Nabi does its thing before asking a silent Kindle what its good morning song is.
“Glow in the Dark,” meanwhile, highlights Nabi’s glow in the dark feature. No surprise there. Also not a surprise: the Kindle does not glow in the dark. Score: Nabi 2, Kindle 0. Plus, the Nabi just looks like something a kid would want to play with. So make that Nabi 3, Kindle 0.
We see plenty of these “direct comparison to our biggest competitor” ads with tech gadgets, but few seem to take the wind out of the competition the way these ads sucker punch the Kindle. At least for the Nabi’s target audience. If I were shopping around for a tablet for a child, this campaign would have me convinced that the Nabi is the way to go. Thankfully, I won’t find myself in that situation any time soon. Credits and “Glow in the Dark” after the jump. continued…
Agencies and their clients speak different languages. This is often a terrific thing. Agencies apply right-brain processes to clients’ left-brain business issues, and the results can be magic. Vive la difference!
Robert Pattinson helped Dior rocket to the top of the Viral Video Chart, grabbing over 4.2 million views last week according to Visible Measures. It appears that Dior has amped up paid promotion, which has hepled Mr. Pattinson move back up the ranks. Then again, it’s Robert Pattinson. This week is its second week on the chart.
Pour illustrer le clip de The Paper Kites sur le morceau « Young », le réalisateur Darcy Prendergast du collectif Oh Yeah Wow a photographié plus de 350 personnes en l’espace de 7 jours. Près de 10 jours de montage ont été nécessaire pour proposer cet assemblage de 4000 photos à découvrir dans la suite.
Aereo has won another court skirmish, with a judge in the U.S. District Court in Massachusetts denying Hearst and its Boston broadcast TV station WCVB a preliminary injunction against the service.
Aereo, which pulls broadcast programming from the air using antennas and delivers it to subscribers via internet-connected devices, has been entwined in legal battles with broadcast networks as well as TV station owners such as Hearst, which claim the service infringes on their copyrights.
But broadcasters have so far failed in their attempts to get Aereo shut down before the merits of their arguments can be heard in fuller court proceedings. “Hearst has not demonstrated a sufficient likelihood of success on the merits nor the requisite irreparable harm and therefore it is not entitled to that ‘extraordinary and drastic remedy,'” Judge Nathaniel Gorton said.
There’s been a lot of coverage of real-time marketing lately, and most of it has been pretty derisive. People are wondering if real-time marketing has lost its luster. Hill Holliday’s Mike Proulx even penned a post for this publication titled “Real-Time Marketing is Nothing but a Predatory Weed.” There is a rising sentiment that real-time marketing isn’t as exciting as we all initially thought.
The naysayers are 100% wrong, and I’m going to explain why.
Let’s start by breaking down the rapid rise and quick decline of enthusiasm. As we all know, the inflection point for the real-time marketing conversation was Oreo’s Tweet from the Super Bowl. The moment, the brand and the content all aligned to earn a massive response and make Oreo look awesome. Marketers began to discuss the possibility of having their own Oreo moments.
How much does the practice of video games affect our imagination and the way we perceive reality? Are video games shaping our perception of reality or is it our perception of reality that shapes the imagination behind video games? continue
Em parceria com a Disney, a KLM transformou um avião em uma experiência cinematográfica (apesar das micro-telas). O filme era apropriado, a animação “Aviões”, e os convidados também, mais de 300 crianças.
Pipoca, refrigerante e estar dentro de um avião já deixaria qualquer uma delas bem feliz, mas a ação simulava – do lado de fora – tudo o que acontecia com o protagonista do desenho através de efeitos visuais.
(TrendHunter.com) Kozo Man is your mini little helper.
The diminutive robot man, shaped and molded from bolts, pipes and a tap, is a $500 table lamp that comes equipped with a light source, adjustable magnetic hands…
Here's a simple, clever and well-executed idea from our friends in Iceland. Agency Brandenburg partnered with the Icelandic Cancer Society to paint a looping highway ramp pink in celebration of Cancer Awareness Month. While only truly visible from the air, the bright pink street paint was still quite attention-grabbing for Reykjavík motorists, as you can see in the case study video below.
Droga5 has been named agency of record for the Man City-backed New York City Football Club (NYCFC), the area’s first Major League Soccer team, which is due to kick off its first season in the US top league in 2015.
T-Mobile US was first to let customers buy smartphones on an installment plan, then offered a widely copied upgrade program called Jump. Now it aims to shake up the industry a third time with an unlimited international data service that’s backed by pop singer Shakira.
The package, called Simple Global, is a free feature to subscribers on its main plan that gives Internet access and ability to send texts in more than 100 countries at no additional cost, the company said in a statement yesterday. The U.S. wireless carrier unveiled the plan at an event in New York featuring a concert performance by Shakira, who is partnering with the company under the title of “T-Mobile collaborator.”
The global roaming service is the latest effort by the Bellevue, Washington-based company to challenge the wireless industry business and brand itself as the “un-carrier.” T- Mobile broke from the widely used long-term contract model in March when it introduced an installment purchase plan for smartphones as an alternative to subsidizing devices in return for customer loyalty.
Coup de coeur pour Pouya Dianat, le photographe officiel de l’équipe des MLB, les Atlanta Braves. Utilisant une caméra infrarouge, l’artiste nous propose de découvrir des clichés magnifiques du Baseball, sport si populaire aux USA. Plus d’images dans la suite de l’article.
BBDO’s latest spot in its feudal Twix campaign, “Break Room,” continues to stoke the feud between left and right Twix.
In the spot, a worker in the left Twix factory wonders what a right Twix tastes like. As he takes a bite, a camera zooms in on him and a tube ejects him from the factory, presumably to the right Twix factory. Viewers are encouraged to “Try both. Pick a side.” I’d like to see a more in-depth discussion of the differences between the left and right Twix factories. Are the factory conditions really all that different? Is one more sanitary than the other? Who started this feud? Come on Twix, give us something to work with here.
This fight-stoking campaign seems flat out irresponsible. Why do you have to give us something to fight about, Twix? This could lead to ongoing feuds that rival the east coast vs. west coast battles of the 90s. Can’t we all just get along? Credits after the jump. continued…
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