(TrendHunter.com) Christain Tagliavini’s ‘Card’ series features human models recreating old-fashioned playing cards. The intricate, vintage-looking cards are made out of textiles and paper. The models sport…
Ms. Munro, a Canadian author, was honored for work that explores the relationships between men and women, small-town existence and the fallibility of memory.
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine’s website.
It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform — now dubbed BrandVoice — at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.
Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads.
In a strange new, Droga5 Sydney-created commercial for Lynx (Axe), we are told women want men and boys in the same body. Why? Because we are told boys dream of being men and men dream of being boys and, yes, women long for both…at the same time…in the same body.
So like Lynx is marketing to the man-child and they think using their product will attract ladies who want a man and a boy…at the same time…in the same body?
Ladies, care to comment?
In a strange new, Droga5 Sydney-created commercial for Lynx (Axe), we are told women want men and boys in the same body. Why? Because we are told boys dream of being men and men dream of being boys and, yes, women long for both…at the same time…in the same body.
So like Lynx is marketing to the man-child and they think using their product will attract ladies who want a man and a boy…at the same time…in the same body?
Ladies, care to comment?
Advertising Agency: Woonky, Buenos Aires, Argentina
Creative Director: Tomás Wells
Art Directors: Siro Rodriguez, Gastón Quevedo
Copywriter: Alejo Rodriguez Saravia
Social Media Manager: Juan Gentile
Development Manager: Pablo Oliver
Motion Designer: Pablo Drut
Account Manager: Natasha Romanin
Responsible for Client: Juan García Espil
Published: September 2013
Editor’s note: Please welcome Annie Heckenberger of Red Tettemer O’Connell + Partners to AdPulp. Her first post is a “get to know me” piece and an excellent intro to her fast moving world.
I have this favorite childhood memory. Every Friday afternoon in the summer, my best friend’s mother would drive my best friend, her younger brother and me to the Atlantic City train station to pick up their dad. We’d bypass a ground level platform in front of the station, the four of us walking through overgrown weeds, gravel and wildflowers along the tracks until we found the perfect spot.
My friend’s mother would give each of us a penny or a quarter and we’d carefully climb over and place each of our coins on a rail of the track. Then the three of us would step back, away from the tracks, and wait.
The anticipation was overwhelming.
We felt it coming on the ground before we could even see it. Tremors shook under the soles of our summer sandals, reverberating up through our knobby knees. Then the noise. Suddenly, like a mirage, we’d see a massive locomotive racing toward us at a speed collected over some 360 miles. Our mighty 60-pound frames blew back a bit and we were warmed by gusts generated by this beast as it pulled ahead into the station.
When my friend’s mom gave us the ok, we’d race to the tracks to find our coins. And there they were, pressed by heat and power into something completely new. Flat and big and warm to the touch. The shape and image different each time. We’d race to the station to show our friend’s dad what we created. And on those Friday nights, we’d sleep soundly with our hands wrapped around flattened coins under our pillows. We had made something, both story and product.
That’s what working at Red Tettemer O’Connell + Partners feels like.
Every day there’s that anticipation and the question, What am I going to make today? Sometimes the creative opportunity is as big as a locomotive and has that kind of beastly power behind it. Other times it’s that perfectly pressed and shaped penny. Nearly every time it blows you back a little with its force.
We’re an agency in the moment right now. You know the moment. It’s that twinkling second when an agency goes from mid-sized to well, more, and everything is changing so fast that the frame is blurred.
Some of this rapid acceleration may be because the industry landscape is shifting relentlessly. Creative thinking and content is needed across platforms at a speed like never before. Social media equals deliverables times infinity. The content hole will never be satiated. You will feed the social content beast forever. And when you best it, you will be bested. That’s the game. Get in or get out, ad world.
We believe that the best creative comes out of collaborative teams. As such, art directors and writers and creative directors and developers and production and social and digital strategists and media planners all work together at RTO+P. Always. And we silently thank Buddha, Jesus and even Elvis each night for the badass account people who advance us while keeping it all together.
I’m not going to get all kumbaya on you about this. The real skinny on working at a creative agency during a period of immense growth and momentum is that you might feel more like the conductor driving a train than the childlike observer. There’s a tremendous amount riding on your performance. Every ride is weighty regardless of the distance traveled. And the hours might break you, if the breakneck speed doesn’t clobber you first.
But the thing is, the anticipation is overwhelming. We share a common drive to get up, get in and get it done like it’s never been done before.
And on the best days, you can still feel it in your knees.
The post Crushing Copper with Annie Heckenberger appeared first on AdPulp.
(TrendHunter.com) This Mark Elzey Jr editorial is completely monochromatic but is telling of the style and the spunk of 90s fashion looks. The model is very Marilyn Monroe-esque as she sports a blonde pin-up…
Vários outdoors misteriosos ocuparam importantes ruas de Nova York, Los Angeles e Vale do Silício nas últimas semanas.
Sem sinal de marca alguma, frases como Your data should belong to the NSA, The Internet should be regulated e Artists need to play by the rules resultaram em grande movimentação nas redes e na mídia, com especulações de quem era o responsável por tudo aquilo, afinal.
Sem assinatura, alguns chutaram que era obra da própria NSA.
O mistério terminou ontem, quando o BitTorrent assumiu a campanha publicamente. Como parte da ação, as mensagens expostas foram adaptadas como se fossem pelas próprias pessoas que passaram por ali e não concordaram com aquilo.
Agora, as frases que tomam as ruas dão o poder do conteúdo e o futuro da internet nas mãos dos artistas e do povo.
“Parecia que este era o momento certo para falarmos com as pessoas sobre o que acreditamos, e o que está acontecendo no mundo.” – Matt Mason, VP BitTorrent
Para o BitTorrent, ss outdoors foram uma oportunidade para destacar uma conversa que vem crescendo e interessando cada vez mais gente, além de buscar mudar algumas percepções sobre sua imagem, filosofia e objetivos como empresa – ainda bastante ligada à pirataria. A ação integra-se perfeitamente aos últimos projetos lançados, como seu novo produto de distribuição de conteúdo, Bundle, e a parceria com a Madonna pelo Art For Freedom.
Além de toda a repercursão, a campanha gerou o mais importante: uma discussão como chance de educar as pessoas sobre o futuro da Internet, e como o BitTorrent pode ajudar nisso.
Post originalmente publicado no Brainstorm #9
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When Patton Oswalt described a grotesquely gluttonous meal in his fake ad for Black Angus Steakhouse way back in 2004, the up-and-coming comedian surely didn't intend for it to ever be made. But this week, one of Oswalt's fans stepped up to the challenge and posted a photo gallery of his creation—a full feast of Oswalt's own design.
It was an accomplishment worthy of note by Oswalt himself. "This psycho cooked—in reality—EVERY SINGLE ITEM from my 'Black Angus' bit for his friend's bachelor party," the comedian posted yesterday on Facebook. While the photos aren't exactly well-lit or appetizing, they seem just about as appealing as Oswalt probably intended them to be.
The video below contains the audio of Oswalt's original ad. After the jump, check out the photos and how they compare with Oswalt's original description.
Warning: The video clip is probably NSFW. (But the photos below are fine.)
"At Black Angus, we’ll start you off with our appetizer platter, featuring five jumbo deep-fried Gulf shrimp, served on a disc of salted butter, with 15 of our potato-bacon bombs and a big bowl of pork cracklins with our cheese-and-butter dippin’ sauce."
“Then we'll take you to our mile-long soup and salad bar featuring bacon-and-cheese cream soup and our five head of iceberg lettuce He-Man salad served in a punch bowl with 18 pounds of ranch dressing, pork-stuffed deep fried croutons and, what the hell, a couple of corn dogs!”
“Then we’ll wheel out our bottomless trough of fried dough.”
"Then we’ll bring out our 55-ounce Los Mesa He-Man steak slab, served with a deep-fried pumpkin, stuffed with buttered scallops and 53 of our potato-bacon bombs.”
“And then bend over, Abigail Mae, cause here comes the gravy pipe!”
“At Black Angus, your name is Peaches.”
Hat tip to my friend Sherri Ross Walters for sharing this on Facebook.
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Former Arby’s marketing exec Bob Kraut has been named Papa John’s senior VP-chief marketing officer.
He replaces Andrew Varga, who left Papa John’s in March to become president at Zimmerman Advertising, Papa John’s lead creative agency. Mr. Kraut was most recently senior VP-brand marketing and advertising at Arby’s, but left the company in May, the same time the chain’s CMO, Russ Klein left the company.
“Bob has significant restaurant industry experience and has proven himself a progressive marketing executive,” said Papa John’s President and Chief Operating Officer Tony Thompson. “I am confident in his ability to move the brand forward and to help Papa John’s to continue to gain market share.”
Browse through your personal social media feeds – Facebook, Instagram, Yelp, Foursquare, etc. It’s very likely that at least one of your friends or connections has checked-in at a restaurant, park, or local venue. Social media today not only allows us to update how we are feeling or what we are doing, but it also allows us to share our location with our friends and followers.
Majority of today’s most popular social media platforms offer some sort of check-in or location tagging option. When location tagging first started a few years back, it seemed a little creepy. Why on Earth would you want to share your location with strangers? However, location check-ins do much more than just tell us where our connections are. Similar to the way businesses use status updates, they can strategically use check-ins to increase visibility of their brand or product, grow their audience, and potentially bring in sales.
Businesses who have yet to create their location or use check-ins and tagging are missing out on a major opportunity to reach their hottest targets at the perfect moment. Users who tag their locations are prime targets for businesses as they are already invested by being present at the location.
Here are five reasons businesses can and should be taking advantage of location tagging and check-ins.
1. Visibility: When users check into a location, their entire audience is now aware of where they are. Perhaps it’s a new restaurant or art exhibit in town – seeing a friend check-in can pique interest in that location, leading to plans to check it out. This means that from one check-in, hundreds or even thousands of other users are potentially aware of or inclined to go to an establishment.
2. Traffic: When a user checks into a business, the check-in automatically links to the company’s page on that platform. One click takes interested consumers to the company page or one dedicated to it so be sure the page is up-to-date with the ideal information for an audience to see.
3. Instant Reviews: Check-ins usually allow a comment or attachment to accompany the check-in so when people tag their location, it’s paired with an instant review. For example, Instagram photos of food at a restaurant often have captions describing how delicious the meal is. Or check-ins at events are often paired with a statuses like “The new exhibit at the SF MOMA is to die for!” The combination of a check-in plus a solid instant review is more than enough to convince curious friends or followers to check it out themselves.
4. Sales: Sites like Yelp or Foursquare allow companies to easily offer coupons or discounts for checking into a location. This strategy works in a couple ways – it benefits those who are already coming to the business, rewarding them and leaving them satisfied enough to return or bring more business in by sharing the deal with friends; or entices those in close vicinity who searched for something similar to check out your establishment instead.
5. Conversation: Perhaps the biggest value of location tagging to a business is the ability to connect and directly engage with consumers as check-ins give businesses a real time view of what people are doing, thinking, or, most importantly, saying. Businesses can then reach out to consumers further enhance a positive experience or offer a solution to a negative one. Developing a relationship with a consumer is a major step in the direction of creating and maintaining customer loyalty.
The advent and subsequent popularity of social media has benefited businesses in ways never imaginable a decade ago. As social media users continue to share their locations and thoughts with their friends and followers, businesses should seize the opportunity and use it to their benefit. There is plenty of opportunity to increase visibility, grow an audience, and rake in more sales when location tagging and check-ins are used strategically.
This article was written by Viraheat’s Eileen Bernardo.
RIMI is one of the biggest supermarket chains in Lithuania.
Advertising Agency: AD McCann Vilnius, Lithuania
Director: Nejc Pohar
Production house: Some Films
After a four-month-long pitch process, security giant ADT has appointed a new group of agencies. The marketer awarded its creative business to Havas’ Arnold, Boston; its digital business to large indie shop SapientNitro; and its media buying and planning account to WPP’s Mediacom.
The move marks the end of a long relationship with creative and media incumbent Doner. The MDC-backed shop won the company’s $30 million direct-response TV account in the late 1990s. Publicis Groupe’s Razorfish and BGT Partners supported ADT’s digital efforts.
Avidan Strategies was the consultant on the pitch, which began with a total of almost 50 agencies, according to Mr. Wells, across digital, media and creative.
Advertising Agency: Leo Burnett, UK
Copywriter: Richard Ince
Art Director: Ed Tillbrook
Creative Directors: Tony Malcolm, Guy Moore
Planner: Sarah Sandford
Media agency: OMD UK
Planners: Lucinda Allen, Sam Gaunt?
Production Company: Smuggler
Director: Neil Harris
Editor: John Mayes / Marshall Street
Post-production: MPC
Telecine: MPC
Audio post-production: Factory
According to estimates from an August eMarketer report, mobile advertising is a $16.7B market but represents just 14% of the total $117.6B digital ad spend. Despite market opportunity and years of “this is the year of mobile,” mobile media buyers have struggled to manage campaigns given the voluminous variety of players and their incompatibilities.
As smart phones and tablets consume more and more audience time, ad spend will (we are told) further shift into mobile. One new company, LiquidM, aims to make things easier for the mobile advertising space with its whitelabeled product offering.
The company today announced the public availability of its white-labeled Mobile Advertising Management Platform which will help mobile media buyers optimize their buying activities across premium and performance mobile advertising. LiquidM will offer a business model-agnostic solution to manage and optimize mobile advertising campaigns.
LiquidM is a cloud-based SaaS and replaces the more common build-your-own solutions of the ad tech infrastructure with a standardized, open platform that promises to be customizable to individual needs. Additionally, the company is also announcing a $5M series A funding from Blumberg Capital, Earlybird, and Asset Management to fuel the growth and marketing of the product.
Of the offering, LiquidM CEO Christof Wittig said, “As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are looking to increase their competitiveness by turning to a full stack ad tech provider. While some in the market still believe that scale and more sales people will solve their problems, a new generation of companies is now looking into broad, integrated technology support to exploit the promise of this massive opportunity. Based on the success with customers like Madvertise and Mobilike, we have now raised funds to make our offer successively available to more and more customers.”
And Bjoern Wendler, managing director of Madvertise, one of LiquidM’s premier customers said, “Madvertise is using the LiquidM platform to deliver value to its customers and outgrow the competition to become No. 1 in the German market. By using a SaaS platform we can bring new products to market faster and hobble our competitors who find it difficult to adapt to the demand for real-time bidding, rich media, third party tracking or transparent reporting, while we get all those innovations delivered automatically.”
Every bowl of Milupa is specially made for babies and only for them. With over 30 years of expertise in baby nutrition, we ensure that each bowl can help provide a healthy balance of energy and key nutrients essential for your growing baby.
Advertising Agency: Boys And Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Clayton Homer
Copywriter: Anne Flemming
Illustrator: Toby and Pete
Published: September 2013
Advertising Agency: Boys And Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Clayton Homer
Copywriter: Anne Flemming
Animator: Toby and Pete
Flame: Arron Inglis
Director: Richard Chaney
Published: September 2013
McCann-Erickson London’s pre-tax profit was £776,000 for the financial year ending 31 December 2012, giving it an adjusted operating margin of 3%, according to documents filed at Companies House.
Memphis Meltdown, New Zealand’s leading supplier of Memphis Meltdowns, is the biggest and most excessively delicious ice cream in the country. Layered with too much chocolate, ice cream and chocolate it’s far from sensible, but very close to delicious.
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Steve Cochran
Art Director: Brett Colliver
Copywriter: Simon Vicars
Sound Suite: Franklin Road
Producer: Caroline Wells
Published: September 2013
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
