Hasta La Creative!

Kirsten Lepore and Lucas Zanotto have both signed up to production company Passion Pictures for commercial representation.

It’s tough out there. Marketing budgets are limited and people are constantly pushed to do more with less. One of the creative ways to find a little breathing room is to make sure you are monetizing two valuable data assets: your email list and website traffic. Businesses are beginning to recognize that the insights locked in non personally-identifiable online data reflecting personal usage, location, profile and activity have a tangible market value. Monetizing this can generate a significant amount of revenue a year, which can either go directly to your bottom line or be used to fund marketing initiatives.

This concept of monetizing data through third parties isn’t new. For decades, companies have provided data about their customers to third parties who have a desire to communicate with that same audience. Take the example of an expectant mother that signs up for a baby registry. Before long, she is receiving direct mail advertising diapers from Pampers or cradles from Sears. This also happens when you file a Change of Address with USPS. Shortly after moving, Home Depot and the local grocer will send coupons inviting you to check out their stores. This direct mail monetization is the same concept as email and site monetization, just with slightly different mechanics. However, Gartner predicts that only 30% of businesses will monetize by 2016.

Understanding what is possible and putting the relevant strategies in place is one way of building a competitive advantage.

Continue reading at AdAge.com

As difficulties continued, host Ryan Seacrest acknowledged the problem:

Viewers took to Twitter to express their frustration.

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Time Inc., the largest magazine publisher in the U.S., has agreed to acquire American Express Co.’s publishing arm, which includes titles such as Food & Wine and Travel & Leisure.

Time Inc. also adds Departures, Black Ink and Executive Travel to its roster of 21 titles, the publisher said Tuesday in a statement.Word of the pending deal first emerged on Monday.

Financial terms weren’t disclosed, but a person familiar with the deal said the $100 million figure floated in a New York Post report was high. The deal is expected to close Oct. 1.

Continue reading at AdAge.com

Les japonais de Naruse Inokuma Architects ont imaginé le design de cette structure « Share House ». Cette superbe résidence propose des espaces de vie commune d’une grande beauté, permettant ainsi de créer des moments de convivialité dans cette résidence japonaise. A découvrir en images dans la suite.

Hundreds of microblog users across the country have been arrested for what Communist Party officials call malicious rumor-mongering online.

Making music with Pizza Hut pizza? Well, it sure as hell beats eating it.

Toronto agency Grip Limited took a fun idea and ran with it for their celebration of Pizza Hut Canada reaching a quarter of a million fans on Facebook. They hardwired 12 of their dipping sauces (designed to distract you from the awful taste of their pizza) to become a kind of interactive keyboard. The sauces were then “played” by being dunked with pizza by a DJ/composer/whatever you call a dude who makes music by dunking pizza in dip, to create the first song performed with pizza. (Why hasn’t anyone done this yet?)

Although I was skeptical about this process yielding anything that actually sounds like music, Pizza Hut and Grip Limited pull it off surprisingly well. It’s not Timbaland or anything, but hey, it was made with pizza. They fail, however, at making the pizza look even remotely appetizing.

Has Pizza Hut just created a new genre of music/use for pizza? Your move, Domino’s. continued…

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