Sprint: Never change

Advertising Agency: Team Sprint, Leo Burnett + Digitas, USA
Executive Creative Director: Michael Boychuk
Creative Director: Brian Shembeda
Art Director: Rene Delgado
Copywriters: Jono Paull, Jeff Candido
Account Supervisor: Kristen Eglitis
Executive Producer: Nicky Furno
Producer: Craig Clark
Production Company: Smuggler
Director: Jon Watts
VFX/SPX: Flavor
Editorial: Cutters
Editor: Tim LoDolce
Director of Photography: Larkin Seiple

Virgin Mobile: Blinkwashing

Zoobiker: Go pedaling, 2

End the traffic.

Advertising Agency: Perfil 252, Belo Horizonte, Brazil
Creative director: Marcia Lima
Head of Art: Marcos Pina
Art Directors / Illustrators: Rafael Matos, Francisco Valle
Copy Writer: Adriano Docconi

Zoobiker: Go pedaling, 1

End the traffic.

Advertising Agency: Perfil 252, Belo Horizonte, Brazil
Creative director: Marcia Lima
Head of Art: Marcos Pina
Art Directors / Illustrators: Rafael Matos, Francisco Valle
Copy Writer: Adriano Docconi

Zoobiker: End the traffic

Advertising Agency: Perfil 252, Belo Horizonte, Brazil
Creative director: Marcia Lima
Head of Art: Marcos Pina
Art Director: Rafael Matos, Francisco Valle
Copy Writer: Adriano Docconi
Illustrator: Rafael Matos, Francisco Valle

Daft Punk – Lose Yourself To Dance

Le groupe Daft Punk vient de sortir le clip de la chanson « Lose Yourself To Dance » : on y retrouve le duo casqué, entouré de Pharell Williams et Nile Rodgers, tous habillés d’habits pailletés dans une ambiance très 80′s. Une vidéo dans la continuité de celle réalisée pour la chanson Get Lucky. A découvrir en images.

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Stefan Furtbauer Photography

Stefan Furtbauer photographie les diners viennois qui sont un élément essentiel de la culture locale, résistant et s’adaptant à l’arrivée des chaines de fast-food. Isolés et pourtant vecteur de rassemblement pour les classes ouvrières et aisées, c’est une ode à un mode de vie historique qu’il présente. À découvrir en images.

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New Zealand’s ‘Don’t Get Stoned and Drive’ Ads Are Curious, Funny and Charming

Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads from Clemenger BBDO for the New Zealand Transport Agency. Jalopnik promised that I would feel "all sorts of feels" while watching the ad—and I probably would if I could understand more than one-third of what the kids are saying. Still, the approach is interesting. Using humor and a light touch is certainly preferable to shock tactics like hitting little girls with cars. This spot was shot on 35mm black-and-white film by Taika Waititi, whose short film Two Cars, One Night also featured kids chatting in cars. Below, check out another recent ad in the series featuring shopkeepers complaining about customers who come in high.


    

Surreal Floating Room

L’artiste argentin Leandro Erlich a encore frappé avec cette installation présentant une chambre arrachée d’un immeuble et suspendue dans les airs au dessus de la ville. Accessible par une échelle, son oeuvre intitulée “Monte-meubles – L’ultime déménagement” a été créée pour le festival d’art Le Voyage à Nantes.

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Dick Costolo’s Initial $25,000 Twitter Investment Now Worth $10 Million


Should you invest in Twitter when it goes public? Who knows (yet)? As my colleague Michael Learmonth reported last week,

Twitter opted for a so-called ‘confidential’ IPO, allowed under a provision of the Jumpstart Our Business Startups (or JOBS) Act designed to make it easier and less expensive for small, high-growth companies to go public. It allows Twitter to run its financials by the Securities and Exchange Commission, which can raise red flags without exposing them publicly. The act also allows Twitter to keep every aspect of its filing out of public view until 21 days before the road show for potential investors.

Of course, Twitter insiders have a pretty good sense of how much Twitter shares might go for when the company IPOs late this year or early next. And in a piece titled “The Payday at Twitter Many Were Waiting For” that led the business section of Saturday’s New York Times, Nick Bilton and Vindu Goel offered a tantalizing tale of just how spectacularly early investors might make out. Bilton and Goel report that back in 2007 when Twitter co-founder Evan Williams was looking for backers, he “dashed off a note to his old friend Dick Costolo, who had just sold his company to Google, asking if he would like to put in $25,000 or $100,000.”

Continue reading at AdAge.com

Revolution is a Rhizome

A manifesto for the year ahead.


NAZIM SERHAT FIRAT

Text also available in:

Hey all you still breathing out there,

On the second anniversary of OWS, here’s a manifesto to fill your lungs:

Look outside your window today and admire how permanent everything is.

Cars faithfully zoom in and out of traffic without end. Financial skyscrapers frame the streets, investing your dollars and cashing your paychecks with ease. People pour out of apartments on their way to the office, to visit friends, to look for work. The social order, all the basic interactions of the day, are predictable, normal, most likely the same as yesterday. The sheer rigidity of the political system is not in question.

Now imagine that it all snaps. That everything you know is turned upside down. The coffee shop is closed. The bank door is shut. People stop following even the most basic prompts.

Looking out the window today, we have that same feeling we had on September 16th, 2011, the day before those first courageous occupiers packed up their tents and made their move on Wall Street. Only this time, as we gaze beyond the glass, there is an assuring upward tilt on our otherwise steady lips. We now have a confidence in this generation that we didn’t have before. There are still curveballs that can shock the financial and psychological order. There is a growing conviction that the things that can happen, will happen. The world is still up for grabs.

Revolution is a Rhizome

What we experienced in 2011 is still reverberating around the globe. Most recently, in  Turkey and Brazil, that feeling in the guts, that the future does not compute, is vibrant as ever. And because of that gnawing anxiety in the depths of an increasing mass of people, the new mode of activism, what Spanish journalist Bernardo Gutierrez calls a “new architecture of protest,” is spreading like a frenzy: what starts out as simple demands – don’t cut the trees, don’t raise the transit fair, don’t institute that corrupt judge – erupts into an all-encompassing desire to reboot the entire machine.

In the coming political horizon you can expect that wherever there is a crack, scandal, teacher strike or pipeline deception, you’ll find a hornet’s nest underneath. When you have a connected generation, all of their unique and individual demands are connected, too. Protest becomes a cornucopia, not a straight path. And the desire is not to destroy the system but to hack it, to re-code it, to commandeer it … to see revolution not as pyramid but as a rhizome … to see the system not as an unchanging text but as an ever changing language of computation, an algorithm.

More than ever we are seeing the actuality of the modern day truism, “we are all one.” Now, as we have the technology to organize – who cares if the NSA is listening in, in fact we welcome them to listen in and to be inspired – this first-ever global generation will be able to articulate itself more clearly, more viscerally, more intensely and at a frequency like never before.

Take a look out the window today. It wasn’t always this way. It won’t be this way forever.

A Generation Under Pressure

This generation is under pressure. Leading American pundits like David Brooks and Andrew Sorkin laugh us off as ungrateful kids and milquetoast radicals, people who just aren’t willing to work like the previous generation. But these folks just don’t get it. The engine light of humanity has turned on. But no mechanic of the old paradigm can fix it. We’re experiencing a global system failure like never before. But no programmer of the old language can re-write it. The Earth is getting sick. The culture is in terminal decline. Mental illness is the number one cause of lost workplace hours in America. What other indicator does one need? Rejection is not ungratefulness, it’s a beautiful and sincere longing for a sane and sustainable tomorrow. But as the valves are twisted tighter … well … you can see the result everywhere.

Last July, as hundreds of thousands of protesters were marching in cities throughout Turkey and Brazil, Adbusters creative director Pedro Inoue skipped work to join the magic in the streets. He sent us this testimony from the center of São Paulo, a portrait that became the backbone of one of our most spirited and hopeful publications yet. We’ve long been accused of being too negative … yet here our readers saw a bright light:

It’s something you feel when the lover in your arms is laughing and you feel like your heart is going to break because there couldn’t possibly be any more room for good inside. The high begins to float you away. We were walking to the governor’s house, taking time along the way to talk, look at people waving flags from apartment windows, listen to chants coming and going like waves in this sea of people. I looked into this kid’s eyes. He kept talking but I only remember those eight words.

“Man, what a beautiful world we live in,” he said.

I was mesmerized by the shine in his eyes. Sparks. Flashes. Pulses. Bursts of light. When the global revolution finally arrives … it’s going to shine everywhere like that.

The conditions that spurred on the Greek anarchists, the Arab Spring, the Spanish indignados, #Occupywallstreet, the Chilean student revolt, Pussy riot, the Quebec uprising, #idlenomore, Yo Soy 132 in Mexico, and the insurrections in Istanbul, Lima, Bulgaria and São Paulo have only worsened. Inequality is reaching obscene proportions in America and many other nations. There is an ever-greater concentration of wealth, ever-bigger banks, a steady increase of high frequency trading (HFT), derivative confusion and outbursts of rogue financial algorithms that send markets dipping and waning beyond any human control. $1.3 trillion in speculative financial transactions keep swirling around the planet every day. The stage is now set for a much more catastrophic market crash than 2008. And inside each and every one of us, the desire for real is growing: Real economy. Real democracy. Real possibilities. Real humanity. Real leadership. Real horizons. Real interactions. Real things. Real life.

Three Metamemes for the Future

Here at Adbusters, we see three big tactical breakthrough ideas, three metamemes, that have the power to veer this global trainwreck of ours from its date with disaster. Make no mistake, the crash is a brutal world – a barbarian reality. It’s a happening that none of us should seek out joyfully. Yet we cannot just go with the flow, sing with the speed and trust the inertia of our current economic doomsday machine.

The first thing we can do is call for a radical re-think of our global economic system. Unbridled neocon capitalism has been riding the back of humankind without opposition for nearly two generations now. It has provided no answer yet and it has no answer for the most pressing threat of the future, namely climate change. Economics students and heterodox economists must rise up in universities everywhere and demand a shift in the theoretical foundations of economic science. We have to abandon almost everything we thought we knew about the gods of progress, happiness and growth. We have to re-imagine industry, nutrition, communication, transportation, housing and money and pioneer a new kind of economics, a bionomics, a psychonomics, an ecological economics that is up to the job of managing our planetary household.

The second thing we can do is usher in a new era of radical transparency … to add the right to live in a transparent world as a new human right in the constitution of nations and in the Universal Declaration of Human Rights. Current events in Syria are a perfect example of how secrecy by the major powers of the world leads to confusion and the possibility of catastrophic failure. Assad may get away with a type of murderous appetite not seen since WWII, for no reason other than the fact that America can no longer be trusted to tell the truth. Radical transparency is the only path towards a viable global democracy of the future.

The third thing we can do is take inspiration and learn lessons from a new tactical breakthrough in global activism – the revolution algorithm. The internet has reversed a centuries-old power dynamic. The street now has unprecedented power. Through hacking, rhizomatic organizing, viral memes, it can paralyze cities, bring whole countries to a standstill … protests and uprisings can spook stock markets into plunging 10% in a single day, as happened recently in Turkey, and, if we the people are angry and fired up enough, we can force even the most arrogant presidents and prime ministers to the democratic table.

In the 21st century, democracy could look like this: a dynamic, visceral, never-ending feedback loop between entrenched power structures and the street. In this new model, corporate power will be forever blunted by sustained and clearly articulated demands for new economic, political and environmental policies, for visceral debates and referendums on critical issues, for the revocation of the charters of corporations that break the public trust and for new laws and constitutional amendments on democratic fundamentals like secrecy, corporate personhood and the rules by which nations go to war. Every government department, every minister and the whole political establishment, right down to the think tanks, media pundits and CEOs, will be under the gun, on an almost daily basis, to bend to the ever changing pulse of the people.

As this second anniversary of Occupy passes, perhaps with raging flames, perhaps with only a few sparks, we can take solace in one thing: Our current global system – capitalism – is in terminal decline … and while its corpse is still twitching, our jobs, yours, mine, all of us, are to stay vigilant and to keep working on our own lives … We shy away from the megacorporations, we refuse to buy heavily advertised products, we meticulously seek out toxin-free information, we eat, travel, socialize and live as lightly as we can … we fight for our happiness … we build trust with each other and play the #killcap game at least once every day … and most important, we focus our eyes on the horizon and wait for our next moment to come.

Read more on Adbusters.org

St. John Ambulance Spot Highlights Importance of First Aid Skills


St John Ambulance highlights the need for first-aid skills in an interactive campaign by BBH London. It begins with a TV spot with a twist: In the ad, directed by Blink’s Dougal Wilson, a woman looks out a window as she washes up, at a man and child playing. The child climbs a tree and falls to the ground. A voice-over explains that the woman is a St. John volunteer, so when she runs out, we think she’ll be able to help.

However, she’s not at the same scene. Turns out she’s rushing to get her laundry from the rain, in a totally different place, and the voice-over notes that she can’t be there all the time to provide aid.

Continue reading at AdAge.com

Agent Provocateur Models Rebel, Strip Down to Lingerie in Protest

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Life is tough for a fashion model. They have to undergo makeup, corset tightenign and the rantings of lunatic fashionista directors. And so it would seem at some point enough is enough. And that’s exactly what happens to three ladies in this John Camereon Mitchell-directed video for Agent Provocateur.

Of course, it wouldn’t be an Agent Provocateur ad unless the three ladies stripped down to their lingerie, engaged in lesbian-esque intimate moments with one another and pranced about for us all to get a good look at their ridiculously hot bodies.

Pepsi Taps Kaufman to Take Marketing Lead on Colas


Pepsi has tapped Seth Kaufman as its new head of marketing.

Mr. Kaufman replaces Angelique Krembs who is taking on a new role as VP-field marketing and innovation for North American Beverages. As the VP-brand marketing for colas, Mr. Kaufman will report directly to Simon Lowden, CMO of Pepsi Beverages North America.

Most recently, Mr. Kaufman served as VP-general manager of the Starbucks Joint Venture. Prior to that he held the role of director-media strategy and investment for PepsiCo beverages. In that role he rebuilt and expanded PepsiCo’s media team, resulting in several much-heralded media deals. There was a Pepsi Max “video-in-print” ad that ran in Entertainment Weekly and promoted CBS’s Monday night lineup, as well as the development and execution of custom media efforts for the Pepsi Refresh Project.

Continue reading at AdAge.com

Atypical Customizable Shelves – The Build Shelf Lets You Decide How You Want to Store Items (GALLERY)

(TrendHunter.com) The Build Shelf is an exciting way to add storage space in your home, all the while being able to decide how you want it to look.

In the world of shelving, there are many options to choose from….

Be Happy Gym: Breath

Advertising Agency: Intermix Comunicação, Brazil
Creative Director: Thiago Mattar
Art Director: Vandré Fernandes
Copywriter: Thiago Mattar
Illustrator: Vandré Fernandes

PubMatic to Hire 100 to Meet Demand For Private Ad Exchanges


PubMatic, an ad technology company which caters to publishers, is planning to hire an additional 100 people before the end of the year to meet growing demand for so-called private ad exchanges.

Private exchanges allow publishers to offer their inventory on an auction basis to advertisers without mixing it with inventory from other publishers in public exchanges like Google’s AdX, Yahoo’s Right Media or AppNexus.

Once thought of as somewhat of a failed experiment, private ad exchanges are undergoing a revival. Programmatic spending is expected to increase nearly 74% this year, according to eMarketer, and publishers are trying to capture chunks of that growing pie by packaging programmatic buys with ads they sell to advertisers directly.

Continue reading at AdAge.com

Chipotle Returns to Animation to Support Sustainable Farming

The company’s new video, which has been viewed four million times on YouTube, picks up where an earlier one left off.

    



AMC Plans a Spin-Off of ‘The Walking Dead’


AMC is looking to extend “The Walking Dead,” prepping a companion series intended to premiere in 2015.

“The Walking Dead,” which will begin its fourth season on Oct. 13, currently reigns as the most-watched show among the all-important 18-to-49 demographic. The season three finale drew 12.4 million total viewers.

The decision to give “The Walking Dead” a spin-off comes shortly after AMC said it planned to extending “Breaking Bad” with a spinoff. The prequel is tentatively titled “Better Call Saul” and will center on the character Saul Goodman before he became Walter White’s lawyer.

Continue reading at AdAge.com

The 3 Percent Conference Equals 100 Percent Valuable Conversation

Back when it was first announced and details were scant, I made mention of the 3% Conference, an effort to call attention to the lack of female CDs in the ad industry.

Since that time, conference founder Kat Gordon not only organized a successful conference in 2012, she’s doing it again this year. And she recently took her “Where are all the Donna Drapers?” presentation here to Seattle for an evening which also featured a discussion panel of local CDs. I attended, and I was one of only 5 or 6 guys in a room of 100 or so. (Which is truly is an odd feeling.)

Kat’s presentation is pretty brief but statistic-heavy to back up her assertions: That women are dominant as consumers, social network participants and even gamers, yet woefully underrepresented in agency conference rooms and corporate boardrooms.

She makes a very convincing case, but more than that, it’s clear she’s thought through many of the common criticisms people bring up whenever someone tries to advocate for this issue: That CDs hire the best book, regardless of gender; that more women choose to get off the corporate ladder for family reasons; and that women in creative departments are either too passive or too bitchy vs. being confident and assertive. And she goes to great lengths to insist men aren’t the enemy here.

I won’t get into all those issues — having worked for many (yes, many) female creative directors, I certainly have opinions to share another day.

Admittedly, I came the presentation to see if Kat would touch upon what I’d consider to be the core, thorny issue at the heart of this: The white male dominated award show/industrial complex, and the idea that what often gets considered the best advertising comes from a male perspective. Because for decades now, that perspective has shaped our collective creative output and influences what younger creatives imitate as they find their voices.

Kat does address this, briefly. She uses this Minute Rice ad as an example of smart marketing to women:

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On her blog, she gives it a “Warm Blanket” Award for its resonance with its intended audience. But until more work like this receives equal praise at high-profile awards shows, we won’t see more work like this. Is it the best ad in the world? Probably not. But it’s more resonant than some jerk-off visual solution or something with more attitude — the kind of work that would ordinarily win for a product like Minute Rice. It’s only unworthy of awards because of our industry’s own ingrained awards biases.

As long as middle-aged white guys proclaim themselves the ultimate arbiters of award show worthiness, then vote for their own work and that of their friends to win, the cycle perpetuates itself. And right now, young creatives need to get the credit for their work, win awards, and make a name for themselves in order to advance and make more money. We all play the game in some regard, which means gaming the system and for many female creatives, it means learning to play it like a man. During the discussion, some on the panel and in the crowd acknowledged that they once did ads specifically to win awards, not ads that reflected their own perspective or voice.

Ultimately, this means many female creative directors, and some of the work they’d champion, won’t make much progress. If there are more female CDs throughout the ad industry, and making decisions come award show time, you’d see different kinds of work prevail. And students and juniors entering the industry would look to that work for inspiration. I think it’d be better for advertising all-around and we’d be more valuable to our clients.

But the award show discussion is only a small part of what Kat and the 3% Conference is about. Kat offers other suggestions for clients, agency management, and creatives to help recognize female talent. But it’s entirely possible that the answer won’t come from within the current industry structure. As Cal McAllister of Wexley School for Girls said on the discussion panel, the system was built that way and can’t be fixed — it needs to be broken. Which is why he’s running his own agency his way. Maybe the 3% would be 50% if female creative directors made themselves female agency owners. And then you’ll see real changes.

Find out more about this year’s 3 Percent Conference here.

The post The 3 Percent Conference Equals 100 Percent Valuable Conversation appeared first on AdPulp.