(TrendHunter.com) The artwork of Eyal Gever is mind-boggling to say the least. First there was his Sublime Moments exhibit series in which metal sculptures were created and positioned in such a way that they appeared…
Advertising Agency: Periscope, Minneapolis, USA
Executive Creative Director: Charlie Callahan
Creative Director: Rob Peichel
Senior Art Director: Jen Neis
Senior Copywriter: John Sullivan
Producer: Kelly Farley
Production Company: Hungry Man
Director: Dave Laden
Executive Producers: Kevin Byrne, Dan Duffy/Mino Jarjoura
Producer: Caleb Dewart
Director of Photography: Christian Spranger
Editorial: Arcade Edit
Editor: Nick Rondeau
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Gavin Carroll
Assistant Editor: Carmen Hu
Telecine: The Mill
Executive Producer: LaRue Anderson
Colorist: Greg Reeves
Online & FX: Brewster Parsons
Lead Flame Artist: Louis Mackall
Producer: Georgina Poushkine
Owner/President: Darcy Parsons
Music: Echo Boys
Artists: Tom Lecher, Alex Berglund, Tyler Tholl
Audio Producer: Sara Davidson
Advertising Agency: Periscope, Minneapolis, USA
Executive Creative Director: Charlie Callahan
Creative Director: Rob Peichel
Senior Art Director: Jen Neis
Senior Copywriter: John Sullivan
Producer: Kelly Farley
Production Company: Hungry Man
Director: Dave Laden
Executive Producers: Kevin Byrne, Dan Duffy/Mino Jarjoura
Producer: Caleb Dewart
Director of Photography: Christian Spranger
Editorial: Arcade Edit
Editor: Nick Rondeau
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Gavin Carroll
Assistant Editor: Carmen Hu
Telecine: The Mill
Executive Producer: LaRue Anderson
Colorist: Greg Reeves
Online & FX: Brewster Parsons
Lead Flame Artist: Louis Mackall
Producer: Georgina Poushkine
Owner/President: Darcy Parsons
Music: Echo Boys
Artists: Tom Lecher, Alex Berglund, Tyler Tholl
Audio Producer: Sara Davidson
L’artiste japonaise Chiharu Shiota réalise des installations uniquement faites de fils qui rappellent les toiles d’araignées. Les objets imbriqués dans ceux-ci ou superposés les uns sur les autres créent un environnement empreint d’une forte charge émotionnelle et poétique. Un travail superbe à découvrir dans la suite
Advertising Agency: Proximity/BBDO Warsaw, Poland
Creative Director: Kamil Redestowicz
Art Directors: Magdalena Kramer, Rafa? Szczepaniak
Copywriter: Miko?aj Makowski
Illustrators: Viktor Soma, Why Duck, Tomasz Kaczkowski
Developers: Kuba Koby?ecki, Franciszek Czachorowski
Published: June 2013
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriters: Fabrice Dubois, Benjamin Sanial
Art directors: Pascale Gayraud, Raphaël Halin
Assisting AD: Agathe Bailly, Juliette Leclerc
Account managers: Marie Wallet, Eric Forest, Claudia Weiss, Alice Pigeon, Steven Roué
Soundtrack To Your Life is a special app, that automatically matches songs to your mood, and creates a unique soundtrack just for you, using a simple, 100$ EEG headset and Polish Radio music database. We publicly released Soundtrack To Your Life on the Science Picnic, and with 0 Media Budget, we attracted over 150.000 people, who could personally take part in the beta test and sneak peek into the future of broadcasting.
Advertising Agency: Isobar, Poland
Creative Director: Maciej Nowicki
Copywriter: Jan Cie?lar
Art Director: Krzysztof Jagie?o
Account Manager: Sylwia Biegaj
Digital Production: Micha? P?czalski, Juliusz Rutkowski, Piotr Go?dziejewski, Borys Georgijew
For most of its history, Swanson has put convenience at the core of its marketing, from launching the nation’s first frozen “TV Dinner” in 1953 to positioning its broths as an alternative to homemade stock beginning in the 1960s.
But in its newest campaign the brand is playing up the cooking process rather than the end result, as it seeks to appeal to the growing number of consumers who actually like spending time in the kitchen. The campaign, called “Why I Cook,” plugs the brand’s lineup of broths and stocks with ads that compare an empty pan to a “blank canvas,” while showing plenty of chopping, mashing and pouring scenes.
The ads, by Omnicom Group’s BBDO, New York, are a departure from the brand’s “Secret is Swanson” campaign, which typically showed smiling faces enjoying dishes prepared with Swanson as the secret ingredient.
Buzzed driving is drunk driving.
Advertising Agency: Sherry Matthews Advocacy Marketing, Austin, USA
Executive Creative Director: Charles Webre
Creative Director / Copywriter: Paul Hicks
Creative Directors / Art Directors: Matt Mowat, Julie Pippin
Producer: Angie Dewees
Production Company: B-Reel
Director: Josh Miller
EP: Susan Anderson
Line Producer: David Wolfson
DP: Shane Kelly
Editorial: Final Cut
Editor: Sarah Iben
Producer: Jennifer Miller
Post Production: The Mill
Executive Producer: Jo Arghiris
Producer: Adam Reeb
Coordinator: Jacqueline Sand
Shoot Supervisor / Flame Lead: Nick Tayler
(TrendHunter.com) Jason Lee Parry is the man behind the lens for Nasty Gal’s 2013 Campaign starring Anna Speckhart and Valerija Sestic. The photo shoot has a fun, colorful road trip theme, featuring shots of the…
Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Gustavo Piton
Copywriter: Marcelo Carvalho
Published: September 2013
Advertising Agency: OFF Publicidade e propaganda, São Paulo, Brazil
Creative Director: Andrei Ivanoff
Art Director: Daniele Chiarantini
Copywriter: Mario Jorge de Oliveira
Graphic Producer: Carlos Alberto de Francis Filho
Account Executives: Caline Fonteneau, Renata La Laina
Media Director: Carlos Querino
Published: September 2013
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Assistant Creative Director / Copywriter: Jeanette Tyson
Senior Designers: Sarah Berkheimer, Dustin Artz
Strategic Planner: Matt Mattox
Account Director: Carey Ely
Account Coordinator: Katherine Dorey
Agency Executive Producer: Christina Cairo
Agency Broadcast Producer: Heather Tanton
Agency Junior Producer: Ross Skinner
Project Manager: Lassiter Stone
Production Company: The Marmalade
Director: David Mellor
Director of Photography: Eike Rieche
Senior Producer: Anastasia Konovalova
Spike Camera Operator: Christian Fritz
Head of SFX: Thomas Degner
SFX Supervisor: Boris Frey
Visual Effects Company: Framestore
Executive Producer: Satoko Iinuma
Producer: Sumer Zuberi
Creative Director: Maryanne Butler
Designers: Callum McKeveny, Zack Lydon, Dan Soloman, Alexandra Barsky
Lead Compositors: Sharon Marcussen, Euna Kho
Paint & Roto: Yoon Sun Bae, Dan Soloman
FX Lead: Alexis Hall
FX Artists: Ben Fox, Nathan Diehl
Modeling: Michitaka Inoue
Texture: Jessee Flores, Vanessa Lee
Look Development/Lighting/Rendering: Irene Kim, Jéssenia Nauta
Audio Post Company: Heard City
Music & Sound Design: Q Department
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Assistant Creative Director / Copywriter: Jeanette Tyson
Senior Designers: Sarah Berkheimer, Dustin Artz
Strategic Planner: Matt Mattox
Account Director: Carey Ely
Account Coordinator: Katherine Dorey
Agency Executive Producer: Christina Cairo
Agency Broadcast Producer: Heather Tanton
Agency Junior Producer: Ross Skinner
Project Manager: Lassiter Stone
Production Company: The Marmalade
Director: David Mellor
Director of Photography: Eike Rieche
Senior Producer: Anastasia Konovalova
Spike Camera Operator: Christian Fritz
Head of SFX: Thomas Degner
SFX Supervisor: Boris Frey
Visual Effects Company: Framestore
Executive Producer: Satoko Iinuma
Producer: Sumer Zuberi
Creative Director: Maryanne Butler
Designers: Callum McKeveny, Zack Lydon, Dan Soloman, Alexandra Barsky
Lead Compositors: Sharon Marcussen, Euna Kho
Paint & Roto: Yoon Sun Bae, Dan Soloman
FX Lead: Alexis Hall
FX Artists: Ben Fox, Nathan Diehl
Modeling: Michitaka Inoue
Texture: Jessee Flores, Vanessa Lee
Look Development/Lighting/Rendering: Irene Kim, Jéssenia Nauta
Audio Post Company: Heard City
Music & Sound Design: Q Department
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Directors: Menno Kluin, Andrew McKechnie
Art Director: Joao Unzer
Copywriter: Rodrigo de Castro
Management Supervisor: Lauren Neuman
Account Executive: Cindy Nguyen
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Producers: Nina Horowitz, Zamile Vilakazi
Teaser Editor: Alec Helm
Head of Design: Juan Carlos Pagan
Designers: Brian Gartside, Aaron Stephenson
Illustrator: Steven Wilson
Ballet Master in Chief: Peter Martins
Executive Director: Katherine Brown
Choreographer (After the Rain): Christopher Wheeldon
Principal Dancers: Maria Kowroski, Ask la Cour
Managing Director / Communications and Special Projects: Robert Daniels
Senior Director / Marketing and Media: Karen Girty
Director / Media Projects: Ellen Bar
Production Company: Radical Media
Director: Davi Russo
Editor: Tim Zeigler
Executive Producers: Gregg Carlesimo, Maya Brewster
Producer: Logan Luchsinger
Advertising Agency: The Climate Reality Project, USA
Creative Director: Larry Olson
Head Copywriter: Jim Heekin
Senior Art Director: Matt Kubis
Senior Designer: Jeff Oeth
Art Director: Kris Wong
Senior Interactive Producer: Robin Cain
Integrated Production Company: B-Reel
When you move a chicken around, it doesn’t move its head. That’s because the bird lacks an ocular system, which lets humans see objects in a stationary way even if our bodies move. Mercedes-Benz and Jung von Matt cleverly use this oft-noticed phenomenon to explain a slightly more complex idea to consumers — that the brand’s cars, just like the gyroscopic chicken heads — feature a “Magic Body Control” suspension system. It scans the road ahead and prepares the spring units inside the car’s suspension to adjust for bumps and potholes to keep the car stable at all times. Just like a chicken. The commercial was directed by Daniel Warwick, from BigFish Berlin.
For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
Pensé par les créatifs et designers Richard Clarkson, Zena Verda Pesta et Clay Kippen, cette chaise appelée sobrement « U Stool » propose un design des plus réussis. Très simple, cette structure réalisée en bois et en corde en forme de U est à découvrir en images dans la suite de l’article.
(TrendHunter.com) Females interested in wearing a flowing dress while following a specific theme may be interested in the Daenerys Targaryen ‘Game of Thrones’ Halloween Costume. Daenerys is a major…
Deixando de lado o tom clássico de seu histórico de comunicação, a Johnnie Walker busca rejuvenescer a marca com uma nova campanha. O tradicional “Keep Walking” continua, mas agora com uma linguagem que poderia estar num comercial da Nike, por exemplo.
O filme representa a voz do futuro, daqui 5 anos, falando com o espectador, em um texto que incentiva a busca de sonhos, não importando quais sejam as dificuldades enfrentadas hoje. A mensagem é direcionada a jovens em começo de carreira, com um emprego ainda não ideal e talentos não descobertos, afirmando que tudo fica bem pra quem persevera.
A trilha sonora techno é outra pista dessa mudança de postura da marca, “Pursuit” do Gesaffelstein. Fica a dúvida se o comercial trata-se de um investimento específico, ou se esse será o tom global daqui em diante.
Criação é da BBH, que conta com cenas filmadas em São Paulo.
[ATUALIZAÇÃO]
Versão em português, adaptada pela Neogama. Dica do leitor Matheus Franceschi.
Post originalmente publicado no Brainstorm #9
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