Advertising Agency: communion, Rosario, Argentina
Creative Director: Javier Birollo Sosa
Art Directors: Carolina Ferrero, Germán Bertino
Copywriter: Clara Morgavi
Photographer: Beto Rita
Published: September 2013
Advertising Agency: communion, Rosario, Argentina
Creative Director: Javier Birollo Sosa
Art Directors: Carolina Ferrero, Germán Bertino
Copywriter: Clara Morgavi
Photographer: Beto Rita
Published: September 2013
In Venezuela, Baby Jesus brings Christmas gifts, not Santa.
Advertising Agency: Play CC, Caracas, Venezuela
Creatives: Emilio Vilela, Diego Contreras
Creative Directors: Nestor Añez, Jesús González
Copywriter: Nestor Añez
Production Company: Mandarina Films
Director: Alexey Rojas
Director of Photography: Gyula David
Art Director: Fran Gómez
Post Production: SAS
Executive Producer: Rigoberto Lanz
Producers: Nerio Rojas, Marian Lanz, Johnny Xalabarder
Music: Daniel Belardinelli, Ramblin Man
Sound: Javier Aponte
Editor: Guillermo Lacure
Published: December 2012
Snedker Studio nous propose une utilisation très moderne du suminagashi, pratique japonaise considérée comme l’ancêtre de la marbrure, pour peindre des morceaux de bois avec plusieurs couleurs. Un rendu fantastique qui réunit différentes créations sous le nom de « Marbelous Wood ».
(TrendHunter.com) This ‘Cone of Shame’ keychain from ‘Perpetual Kid’ is the perfect pet accessory for your keys. Never lose them again with the ‘Cone of Shame,’ as a small pug will…
The announcement wasn’t a surprise within the company. Promoted because of her work at Bravo, she had recently lost a corporate power struggle, executives said.
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Hopi Hari Horror Time.
Stories to keep you awake.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Sant'Anna
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Illustrator: Zombie Studio
Intel brings a whole new dimension to the world of music with this ambitious experiment out of Australia — a band of tablets.
In an effort to demonstrate that its processors power more than just PCs, the brand tapped Sydney-based agency The Monkeys and production company Finch to create “Intelligent Sounds,” a music-and-lights spectacle in which robots and an army of 60 Intel-powered tablets perform an original track created specifically for the campaign. The tune was made by up-and-coming producer Flume, aka Harley Streten, featured this year as a one-to-watch at SXSW.
The tablets perform a variety of roles, acting as controllers, displays and even the “conductor.” Each “member” of the band was programmed to play on command when it was struck by a robot arm.
Les équipes de The Seventh Movement aiment tellement New York qu’elles ont décidé de faire une vidéo en timelapse de la Grande Pomme. Appelée « Rumble and Sway » car elle se sert de la musique de Jamie N Commons ‘Rumble And Sway’, cette vidéo est à découvrir dans la suite.
Olá, antidesigners e brainstormers!
Neste programa, gravado ao vivo, Ivan Mizanzuk, Marcos Beccari, Rafael Ancara e Daniel Portugal discutem as relações humanas em tempos de redes sociais, dando maior ênfase às ideias sobre construções de identidades baseadas em performances virtuais. Traduzindo: conversamos sobre como o facebook, twitter, fotolog, orkut etc. ajudam ou não a moldar nossas personalidades através da regra do “seja visto pelo mundo”.
Ao final do programa, revelaremos o vencedor do sorteio do livro “Alquimia da Pedra”, como anunciado no AntiCast 98.
Atenção: o comecinho do AntiCast ao vivo não foi gravado, no qual falávamos sobre a noção de virtual desde os gregos antigos, especialmente Platão e Aristóteles. Um pouco da fala do Beccari sobre isso se manteve, e achamos melhor manter no corte final também. Acreditamos que isso não será grande problema no entendimento do programa como um todo.
>> 0h09min00seg Pauta principal
>> 1h11min04seg Leitura de comentários e divulgação do vencedor do sorteio
>> 1h23min51seg Música de encerramento: “The Shooting Star that Destroyed Us All”, da banda A Static Lullaby
Links
AntiCast ao vivo em Joinville, no GAMPI design, dia 16 de Outubro às 19h.
Post no Quick Drops sobre o AntiCast ao vivo no SMW
Papo Lendário com Ivan. Parte 2 do programa sobre Mitologia e Psicologia.
Vídeo AntiCast no SMW, gravado pela Eventials
Assine o Feed do AntiCast que é feed.anticast.com.br
iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente:
Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira o nosso feed feed.anticast.com.br
Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign)
Siga também o nosso irmão @filosofiadodesign.
Post originalmente publicado no Brainstorm #9
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Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine “The Good Life,” according to two people familiar with the matter. The title will likely also include the celebrity physician’s name, though it’s unclear precisely how that will be presented.
A Hearst spokeswoman declined to comment.
Hearst, the publisher of Esquire and Cosmopolitan, plans to announce the magazine’s name on Oct. 15 as part of an event it’s calling a magazine upfront, a reference to the TV industry’s annual presentations to ad buyers and negotiations for ad inventory. Two pilot issues of the Dr. Oz venture are due starting early next year, the company has said.
A brincadeira é a seguinte: eu conto um filme e você tenta adivinhar de que marca é. O primeiro mostra um menino que fez um cachorrinho de balas. Ele vira seu melhor amigo até que alguém chega, arranca a cabeça do bicho, come e diz “seu melhor amigo é delicioso”. Algum palpite?
Vamos para outro. Um cara tem um chifre de unicórnio feito de balas na testa. Quando os amigos perguntam se o chifre serve para alguma coisa ele mostra que ele funciona como um toca-fitas.
Se você respondeu Skittles, tem todos os motivos para achar que acertou. Só que não. Estes filmes fazem parte da campanha “Weirdly Awesome” das balas Trolli.
Coincidência? Inspiração? Ranzinzice minha? Você decide. Diz aí. A criação é da Periscope.
Post originalmente publicado no Brainstorm #9
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Pra mim, a propaganda argentina é um pouco como os filmes do Woody Allen. Basicamente você sabe o que esperar e sabe que ele vai ter sempre aquele mesmo jeitão. Mas, verdade seja dita, mesmo o pior filme do Woody Allen ainda é bem melhor do que a média dos outros filmes que aparecem por aí.
Digo isso porque andei escutando muita gente falando no esgotamento do tal “modelo argentino” de propaganda. Cannes Lions seria um sinal disso. Este ano os hermanos não conseguiram manter seu tradicional desempenho e acabaram com “apenas” 6 leões em filmes. Pior: nenhum de Ouro.
Mas o Festival de Cannes não me representa e eu ainda pago um pau pra TV que os caras fazem. Esse filme é um belo exemplo. Simples. Bem executado . Belo texto. E com aquele jeitão de apaixonados por futebol como todo argentino. Eu gostei. E você?
A criação é da Y&R Argentina.
Post originalmente publicado no Brainstorm #9
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Facebook is updating its ad algorithms to give users more say about what kinds of ads they see in their news feeds.
An offshoot of a push that began this summer to provide users with more information about the organic posts in their news feeds, the company is trying to make the way it targets ads more transparent.
Users have long been able to either “like” or “hide” ads; now Facebook is making those actions more important in determining which ads to show them in the future.
And our Clip of the Week honor goes to… to Jimmy Fallon! But not for the clip you might be expecting: his “#hashtag” bit with Justin Timberlake. That very funny deconstruction of the inanity of #hashtag-speak originally aired on Tuesday’s episode of “Late Night With Jimmy Fallon,” and quickly went viral, collecting more than 10 million views on YouTube alone (we’ve embedded it below — it’s the second clip — just in case you haven’t seen it yet).
No, we’re handing the Clip of the Week crown to Fallon for his “Lip Sync Battle” with “The Office” co-creator Stephen Merchant and actor Joseph Gordon-Levitt, which was the most purely enjoyable 10 minutes of TV we watched this week. (It also aired Tuesday night.) The guys just keep on upping the ante as the segment goes on — doing (literally) full-bodied renditions of everything from Elton John’s “Tiny Dancer” to A-ha’s “Take on Me.” And when the exquisitely awkward, impossibly tall (6’7″) Merchant struts his way through Beyonc’s “Single Ladies (Put A Ring On It),” we dare you to not grin like an idiot.
Simon Dumenco is the “Media Guy” media columnist for Advertising Age. Follow him on Twitter @simondumenco.
The big four broadcast networks may have some new hits on their hands. After losing about 8% of their audience last season in aggregate and renewing only 10 out of 37 last season’s new series, the first week of the 2013-14 fall TV season looks at least promising.
It isn’t all rosy, of course, with at least a handful of new shows already on death watch.
Here’s a breakdown of how the Big Four have fared so far:
Lauren Zalaznick is leaving NBC Universal, months after the cable properties that had reported to her were put under the control of Bonnie Hammer. CEO Steve Burke made the announcement in an internal memo on Friday.
Ms. Zalaznick, who has been at the company for 12 years, lost responsibility for Bravo, Style, Oxygen and Telemundo in February, when Mr. Burke assigned her to focus on innovation, digital, monetization and emerging technology across the company.
Mr. Burke’s memo said Ms. Zalaznick will remain at the company to help hand off her current portfolio and then serve as a consultant on digital media content and technology marketplace trends.
The CBS sitcom had an audience of almost 19 million, and the highest rating on any series this season. The audience for Michael J. Fox’s return was relatively modest.
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It was the greatest ad seeking an executive assistant in the history of executive assistants—sending applicants from an intimidating Craigslist post through a set of ludicrous online challenges and on to many rounds of interviews (in person and in Google Hangouts).
"Rich Silverstein answers to nobody," said the ad. "And that nobody could be you."
A month later, we have a winner.
After receiving a staggering 4,500 applications, San Francisco agency Goodby, Silverstein & Partners today revealed Rich Silverstein's new assistant. Her name is Grace Diebel. The Fairfax, Calif., native and U.C. Davis graduate wasn't put off by the horror stories of how demanding Silverstein can be. Like most of the applicants, she was intrigued by the creativity of the job listing and figured the work would be just as interesting.
"I could tell they were having fun with it. I thought, 'Yeah, this guy is probably a little intimidating,' but I wasn't afraid," she says in a Q&A. "I was a fan of the posters and branding-identity work that he'd done for the Golden Gate National Parks, so I thought that somebody who loved the outdoors and Marin [County] couldn't be all that bad."
Diebel, who was brought into the agency three times for eight separate interviews, starts this Monday. "The most important thing is that this isn't a reality-show contest; this is a job," she says. "And I was picked because they think I can do the job. So I'm going to do the job really well."
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Glaceau has a new product, fruitwater, that is most likely 0-calorie sparkling fruit-flavored water. I can’t tell from this spot, but that’s my guess. Sounds like just the thing a rich woman would use to cut her vodka, doesn’t it? It’s great that there’s definitely a customer base for this new product.
To push fruitwater onto said rich women is one of their own, Christina Applegate, best known for playing Kelly Bundy on Married… with Children and jumping ship before her NBC show, Up All Night, was canceled. According to Wikipedia, her mom also used to have a thing with Stephen Stills, so that’s something.
In order to grow fruitwater’s 4,000 or so Twitter followers to a substantial enough number to convince some brand reps that their social media is “working,” consumers are being encouraged to confess crimes and say mean things via the #sparklingtruth hashtag for a campaign from L.A.-based agency Zambezi. If your truth is good enough, fruitwater will give you a personal assistant for a week. But, of course, the only way you could know that is if you start following the account or, like me, you were sent a press release describing the contest. You gotta work for information on the incentive, you know? Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
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