China Car Maker FAW Plans to Enter New Market–North Korea

There is no shortage of strange news from North Korea. Only a shortage of electricity, food, skilled labor, education and basic human rights.

And that makes Chinese carmaker FAW’s plan to build an auto assembly plant in the impoverished country very strange.

According to South Korea’s Yonhap news agency, FAW, China’s No. 2 in volume and a joint venture partner of General Motors, Volkswagen and Toyota in China, has signed a letter of intent to build the plant in North Korea’s northeast, near the border with China and Russia.

Continue reading at AdAge.com

PMU: You like to bet, captain

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Marc Rosier
Art director: Jean-Marc Tramoni
Account managers: César Croze, Vincent Larnaudie, Sébastien Hamburger, Anne-Céline Bloch
Strategic planning: Christel Engelvin
TV Production: Pierre Marcus, Guillaume Delmas, Timothée Rosenberg
Sound producer: Boris Jeanne
Director: Jake Szymanski
Production company: Caviar
Producer: Alexandra Sieger
Post-production: Lauriane Coulon
Post-Production: Thierry Delesalle.
Business Affairs: Carlos Serrano, Catherine Oger, Elise Nguyen
Released: September 2013

PMU: You like to bet, cop

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Marc Rosier
Art director: Jean-Marc Tramoni
Account managers: César Croze, Vincent Larnaudie, Sébastien Hamburger, Anne-Céline Bloch
Strategic planning: Christel Engelvin
TV Production: Pierre Marcus, Guillaume Delmas, Timothée Rosenberg
Sound producer: Boris Jeanne
Director: Jake Szymanski
Production company: Caviar
Producer: Alexandra Sieger
Post-production: Lauriane Coulon
Post-Production: Thierry Delesalle.
Business Affairs: Carlos Serrano, Catherine Oger, Elise Nguyen
Released: September 2013

Nasa Mashups

Inspiré de sa passion pour l’exploration spatiale, la série d’illustration de Doug Pedersen est très réussie. Il mixe les sondes de la NASA avec des icônes culturelles à l’image de la Challenger qui est à la fois une navette spatiale américaine et une voiture Dodge. Un beau projet à découvrir en images dans la suite de l’article.

 width=

 width=

 width=

 width=

 width=

np4
np3
np2
np1
np5
np

French Online Gambling Site Pokes Fun At JFK Assasination

pmu_jfk.png

We’re pretty sure some people are going to have their panties in a bunch over this one. While we’re all for humor and making light of serious topics, there are some things that are sacred. In advertising, it’s never a good idea to touch on topics like Hitler or 9/11.

Or the JFK assassination. But French online betting site, PMU, seems to have no problem sharing an alternative scenario of the fateful day in Dealey Plaza back in 1963.

Is the ad funny? Sort of. Has it been long enough to poke fun? That’s an individual decision. Is it ever a good idea to poke fun at tragedy? Not usually but, then again, humor has a funny way of making certain things OK. What do you think?

Zeus: Share your warmth

A social project for “Zeus” Animal Charitable Foundation trying to attract attention to homeless animals. The project was held at Picnic Afisha festival, the biggest and the most popular Moscow festival with a huge amount of social-active visitors.
The team handed people ice figures of cats and dogs. Ice was melting releasing the card with the link to Zeus Facebook page. Later everyone could find his photo with the melting figure in hands on that page with unique “melting” animation.

Advertising Agency: BBDO, Moscow, Russia
Creative director: Nikolay Megvelidze
Creative Group Head: Yuri Mikhailov
Art Director: Michael Druzhinin
Copywriter: Svetlana Popova
Digital Art Director: Alexander Lubavin
Designers: Kirill Emelyanov, Pavel Bragin
Photographers: Ivan Otchik, Natalia Eliseeva, Boris Moskalenko
Client Service Director: Ekaterina Guvakova
Digital Account director: Elina Yaroslavskaya
Account managers: Maria Savelieva

The Walking Dead vira curso online sobre ciência, sobrevivência e sociedade

Canvas Network, um dos maiores site que oferecem cursos gratuitos a distância criados por grandes universidades (MOOCs) – concorrendo com Coursera e edX – acaba de lançar um curso em parceria com o programa The Walking Dead (AMC) e ministrado pela University of California.

Totalmente interdisciplinar, o curso Society, Science, Survival: Lessons From AMC’s The Walking Dead tem duração de 8 semanas. Ministrado simultaneamente à transmissão da nova temporada da série, as aulas serão divididas semanalmente, com cada uma cobrindo os temas abordados no episódio da semana.

O acesso é gratuito e demandará em torno de 2 a 4 horas semanais dos participantes, incluindo partes dos episódios para assistir.

Com professores de diversos departamentos, o ensino gira em torno da vida dos sobreviventes em um mundo pós-apocalíptico. Aqui, serão colocados em pauta tópicos como saúde pública (Como um surto de zumbis pode dizimar a humanidade?), física (Por que os zumbis reagem de forma diferente às balas e outras armas como machado?), sociologia (O que acontece com a Pirâmide de Maslow quando o mundo acaba?) biologia (Quais os efeitos a longo prazo que o stress tem nos sobreviventes?), e assim vai.

walkingdead-course-2

O curso é uma oportunidade de explorar como conceitos em obras de ficção podem ter paralelos e equivalentes no mundo real.

O processo de aprendizagem é construído através de conexões dos conceitos ensinados com o repertório e experiências de cada um. Quebrando a barreira entre teoria pesada e entretenimento, o aluno pode absorver muito mais do conteúdo, associando-o instantaneamente aos episódios da série.

Com a parceria, Canvas Network ganha a chance de aumentar seu reconhecimento e atrair potenciais estudantes para seus outros cursos. O mesmo pode ser dito para a University of California.

Enquanto isso, AMC recebe uma publicidade de prestígio e de baixo investimento, expandindo o universo da série para mais um ponto de contato com seus fãs.

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Authenticity-Promoting Tees – The ‘Stay Real’ Tee from ‘Brashy Couture’ Supports Being Genuine (GALLERY)

(TrendHunter.com) The genuine message printed on this ‘Brashy Couture’ tee is one that everyone should follow. The print on the shirt reads “Stay Real,” which is a great statement to promote…

Volkswagen: GTI BannerBahn

Volkswagen is putting the reflexes of the Dutch public to the test with a race over the biggest sites of the Netherlands. The new Golf GTI will race through on asphalt painted versions of the websites. On September 13, the person that catches the car with a mouse click first wins the actual car. The campaign seamlessly integrates the physical world with the digital space.

Campaign site: http://www.gtibannerbahn.nl

Advertising Agency: ACHTUNG!, Netherlands
Interaction design: Remko Hulst
Technical development: Thispagecannotbefound.com, Adrime
Media agencies: Mediacom, Social Embassy
Sound design: Big Orange
Teaser film: Stable TV
Director: Lee Ford
D.O.P.: Deane Thrussel
Editor: Joe Parsons / The Assembly Rooms
3D / Post: Munky London, Storm Amsterdam

Peugeot: Paris

Peugeot original parts. Could be no other.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director / Illustrator: Renata El Dib
Copywriters: Roberto Kilciauskas, Raphael Quatrocci
Published: April 2013

Peugeot: Friends

Peugeot original parts. Could be no other.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director / Illustrator: Renata El Dib
Copywriters: Roberto Kilciauskas, Raphael Quatrocci
Published: April 2013

Peugeot: Big Mac

Peugeot original parts. Could be no other.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director / Illustrator: Renata El Dib
Copywriters: Roberto Kilciauskas, Raphael Quatrocci
Published: April 2013

Burger King Asks, ‘Which Senses Would You Trade to Taste a Burger?’


Which of your five senses would you give up before parting with your ability to taste a burger, asks this Scandinavian spot for Burger King, introducing the slogan “taste is king,” created by Norwegian agency Try, Oslo. Sight, hearing and touch are the choices made by our grungy hero, who is confronted by a malevolent, tracksuited genie as he walks along a beach. And thanks to the clever way the spot’s executed, the viewer gets to experience the losses firsthand, too.

For more exciting ideas in brand creativity, tune in to Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.

Continue reading at AdAge.com

Esquire Network to Take Over Style Network Instead of G4


In a surprise reversal of fortunes, the forthcoming Esquire Network will take the place of Style Network when it debuts this month instead of G4, as was long planned.

NBC Universal Cable Entertainment Group chairman Bonnie Hammer gave staffers the news via an internal memo on Monday, explaining that Style duplicated the efforts of some sibling networks at NBC Universal. The news was first reported by The Hollywood Reporter.

“With Bravo, E! and Oxygen, we offer unique takes on popular culture for an ever-broadening audience, including the all-important female demo,” Ms. Hammer wrote. “In pursuit of that same demo, Style presents brand overlap within our portfolio.”

Continue reading at AdAge.com

This Grandmother Gives New Meaning to ‘Drag and Drop’

beeline_grandma.png

In this kitschy but hilarious ad for Russian telecommunications company, Beeline, we are reminded of the digital divide that sometimes occurs between generations. Russian ad agency Red Pepper has created a recruitment ad of sorts for Beeline that illustrates how difficult it can be talking to your grandparents about certain topics.

How Not to Ask For Money in China

societe_generale.png

Ever traveled abroad and found yourself in a sticky situation cause by a language barrier? The guy in this Societe Generale commercial does. And it’s kind of funny. But not if it actually happened in real life. Societe Generale is a financial institution with presence in 76 countries that makes it easy for travelers and students studying abroad to exchange money.

The work was created by Paris-based Fred & Farid

First TV Commercial for Monopoly’s New Cat Game Piece Is Somewhat Anti-Cat

Your cat loves board games, just not the same way you do. Your beloved feline wants to scatter all the pieces and then park her furry bum in the middle of the action, regardless of your intention to flirt with your Mystery Date or figure out if Miss Scarlett really did it in the library with a candlestick. Hasbro gets it. For its iconic Monopoly game, the toy giant crowdsourced a new player piece earlier this year to replace the long-maligned iron. Not surprisingly, the cat won, joining the race car, battleship, thimble, top hat, shoe and Scottie dog. Finally, pet parity! For the debut of this new token, Hasbro is launching the ad below, showing us why the sleek little silver version is a much better choice than the real thing for family fun night.


    

Campaign Spotlight: 12 Years Later, Americans Are Asked to ‘Take a Day’ for 9/11

As the 12th anniversary of the attacks on World Trade Center nears, a campaign is getting under way to help build awareness for the memorial museum devoted to what happened that day.

    



Jewish Film Festival: Zombie, Superhero, Alien, Serial Killer

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Directors: Rui Branquinho, Flavio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Illustrator: Rômulos Oliveira / Macacolandia

Life Cinemas Mobile App: Harry Potter, Life of Pi, Finding Nemo, Ted

“The movies you like, now on your phone. The new Life Cinemas app.”

Advertising Agency: Corporacion / JWT, Montevideo, Uruguay
Creative Directors: Manuel Amorin, Andrés Techera
Art Director: Gonzalo Caravia
Creatives: Sofia Escofet, Mathias Gamarra, Agustín Sosa, Berch Kotogian, Leonel Delfino
Illustrator: Mathias Gamarra