Sep
09
Esquire Network to Take Over Style Network Instead of G4
Posted in: Uncategorized
In a surprise reversal of fortunes, the forthcoming Esquire Network will take the place of Style Network when it debuts this month instead of G4, as was long planned.
NBC Universal Cable Entertainment Group chairman Bonnie Hammer gave staffers the news via an internal memo on Monday, explaining that Style duplicated the efforts of some sibling networks at NBC Universal. The news was first reported by The Hollywood Reporter.
“With Bravo, E! and Oxygen, we offer unique takes on popular culture for an ever-broadening audience, including the all-important female demo,” Ms. Hammer wrote. “In pursuit of that same demo, Style presents brand overlap within our portfolio.”
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