Turn on your adventure.
Over 620 miles on a single tank. Volkswagen Amarok.
Advertising Agency: Below, Lima, Peru
Creatives: Christian Rivera, Marco Tantalean
Art Director: Christian Rivera
Copywriter: Marco Tantalean
Published: June 2012
Turn on your adventure.
Over 620 miles on a single tank. Volkswagen Amarok.
Advertising Agency: Below, Lima, Peru
Creatives: Christian Rivera, Marco Tantalean
Art Director: Christian Rivera
Copywriter: Marco Tantalean
Published: June 2012
For Asus, the future is built on touch.
Along with its own product lines, it makes the popular Google Nexus 7 tablet, which recently unveiled a second version. But while Asus’ shift is not surprising considering the projected upward spike of tablet sales vs. the horizontal track predicted for traditional PCs, it is a reinvention for the Taiwanese computer maker.
In 2007, Asus first achieved mainstream recognition in the U.S. for creating the netbook category. Back then Asus’ Eee PC netbook stormed the computer market, capturing the attention of consumers looking for smaller and lighter notebooks. The company sold 4 million devices in less than a year, and the netbook began to eat into laptop market share, at its zenith garnering about 20% of the PC market.
(TrendHunter.com) Crop tops have been all the buzz this summer and when paired with high waisted shorts, an easy fashionable look is attainable within minutes. Yotta Kilo puts a creative twist on crops tops as…
BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.
The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Hispanics are the demographic most engaged with mobile devices, yet far too many feel that brands aren’t doing enough to make their apps accessible to Spanish speakers.
In a recent survey that our agency commissioned by the research agency YouGov, 45% of fluent Spanish speakers aged 18-34 said they felt this way. Among all the 500 Hispanics polled, nearly one out of four (22%) said that they would be much more interested in learning about a brand and its offerings if that brand offered an app in Spanish.
CHI & Partners’ first “suit”, Danny Josephs, has left the agency after 12 years to run WPP’s Team News dedicated unit servicing The Sun, The Times and The Sunday Times.
Criar imagens usando tipografia não chega lá a ser uma grande novidade, apesar de haver alguns projetos que sempre acabam se destacando. É o caso da série de super-heróis e vilões criadas por Midu1995.
A regra costuma ser mais ou menos a mesma: usar palavras atribuídas de alguma maneira ao personagem retratado e a partir daí traçar seu contorno e preenchimento.
O que geralmente me chama a atenção nestes projetos é como os artistas evidenciam a personalidade de cada um dos heróis e vilões retratados – à primeira vista, todo mundo sabe que Batman é um personagem sombrio, mas ao examinarmos mais de perto, vemos palavras como raiva, solidão, vingança como parte do que eles são.
Visualmente, o resultado ficou muito bom, apesar de Bane parecer ter involuntariamente ganhado um par de chifres. Faz parte.
Batman
Bane
Carnificina
Homem-Aranha
Venom
Deadpool
Homem de Ferro
Post originalmente publicado no Brainstorm #9
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Details are hazy on this one thus far, but sources in the know tell us that Gareth Goodall, who’s spent less than a year as head of planning at Saatchi & Saatchi New York, is indeed leaving the agency. As of now, no word yet on where he’s headed to or when is last day is at Saatchi, but Goodall joined the agency last fall after spending seven years at Fallon London. He last served as joint managing director/chief strategy officer at the latter agency. During his career, the exec also spent several years as a planner at Ogilvy & Mather. We’ll let you know if and when we hear more.
Update: Well, we’ve received confirmation that Goodall is in fact joining Anomaly as chief strategy officer. No official start date as of yet, but from what we’ve been told, it’s “not too long now.” As for the status of Aisea Laungaue and Ian Daly, who were promoted to heads of planning at Anomaly NY in February, we’ve been told that Laungaue has since left the agency, but Daly remains and will likely report to Goodall.
New Career Opportunities Daily: The best jobs in media.
Vodafone has partnered with Sky Sports and Spotify for the launch of its 4G network, which it has confirmed will be rolled out on 29 August, the same day as O2’s rival 4G network launch.
AOL agreed to acquire video ad exchange Adap.tv for $405 million in cash and stock, the company’s biggest deal since Tim Armstrong became CEO in 2009.
The deal comes on the day competing video ad company YuMe started trading on the NYSE and signals further consolidation in the cluttered ad tech space, where companies have invested billions over the past decade.
The deal is slightly larger than the $315 million Mr. Armstrong paid for Huffington Post in 2011, a purchase that gave the company additional size in online publishing and added a big personality to AOL’s executive ranks in the form of Arianna Huffington.
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| THE ORIGINAL? Hyundai Hotel (click image for movie) – 2012 «The word’s 1st 5 star hotel on 4 wheels» Source : W&Cie Blog Agency : Fitzroy Amsterdam (The Netherlands) |
LESS ORIGINAL Skoda Hostel (click the image to watch movie) – 2013 « The first in-car hostel » Source : MDelmas.net Agency : Proximity BBDO, Moscow (Russia) |
(TrendHunter.com) In one of the strangest artistic creations I’ve ever seen, the fly art from ‘Flychelangelo’ is certainly a distinct piece. Taking the bodies of dead flies, he creates amusing…
It’s gonna be a day. After the usual “competitive pitch process,” wine staple Kendall-Jackson has awarded agency of record duties to Heat, the San Francisco-based shop perhaps best known for their various EA Sports efforts (or, yeah, this). Regarding the appointment of Heat, Caroline Shaw, chief communications & marketing officer for K-J, offers the textbook explanation, saying, “We’re so pleased to engage Heat for Kendall-Jackson. Their strong mix of strategy, creative thinking and clever writing demonstrated they would bring big ideas and solid execution to our business.” Heat will handle all new ad initiatives for the including digital, experiential installations. print and POP for the wine brand, which the parties involved say is trying to reach a younger audience.
Kendall-Jackson’s previous AOR was GlobalWorks Group, which handled the account for approximately a year.
New Career Opportunities Daily: The best jobs in media.
Mindshare UK has hired three strategy directors in line with the agency’s plans to focus more on strategic and adaptive planning.
Coca-Cola sent out hundreds of t-shirts to social media fans, staff and creative partners and asked them to upload a photo of themselves wearing the shirt to create the world’s first “wearable movie”.
Sainsbury’s has asked children put its uniforms to the test in three TV ads to promote the supermarket giant’s ‘Back To School’ clothing range.
Kiefer Sutherland’s voice is somehow simultaneously soothing and forceful. His gravelly intonation, coupled with his beautifully weathered face, is completely convincing regardless of the words involved. In this Jose Cuervo spot created by McCann Erickson New York, Sutherland’s ultimate message is, “Have a Story.” He pushes a shot across the bar to us and then we follow him for an impromptu concert, a spontaneous tattoo, a brief lover’s brawl, and some bonsai clipping.
It’s not the first time Sutherland’s channeled his 24 character, Jack Bauer, though Cuervo’s spot is a subtle representation. For Acer of course, he got jazzed about a new Dynamite Cupcakes business, obviously involving explosions and suspense.
New Career Opportunities Daily: The best jobs in media.
Edwina Dunn and Clive Humby, the duo behind Tesco’s hugely successful Clubcard scheme, have joined social network analytics firm Starcount with the aim of helping brands to better understand and engage with their digital audience.
Charter Communications has chosen Saatchi & Saatchi New York as its lead consumer agency.
The cable operator, the fourth largest in the U.S., selected Saatchi following the move of its headquarters to Stamford, Conn., from St. Louis, MO.
Charter has previously worked with Saatchi’s sibling agency, Fallon, on a project by project basis. The relationship started in 2009, and the agency worked on Charter’s “Battle Royal” campaign in 2012, but the two are not currently working together.
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