Jul 16

Samsung Galaxy Note 8.0: Spolier Alert

Posted in: Uncategorized

Spoiler alert: it’s awesome. Galaxy Note 8.0. Limitless possibilities on the go.

We did a movie theatre take-over in multiple locations across Canada to promote the launch of the Galaxy Note 8.0. These are three from the campaign of 9 that showcase the device features in a way movie goers can relate too.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Jason Partridge
Copywriters: Brook Johnston, Scott Lew
Art Director: Donald Vann
Design + Studio Director: Joe Borges
Retoucher: Nestor Mercado
Published: May 2013

No Comments
Jul 16

Samsung Galaxy Note 8.0: Say hello

Posted in: Uncategorized

Say hello to our little friend. Galaxy Note 8.0. Limitless possibilities on the go.

We did a movie theatre take-over in multiple locations across Canada to promote the launch of the Galaxy Note 8.0. These are three from the campaign of 9 that showcase the device features in a way movie goers can relate too.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Jason Partridge
Copywriters: Brook Johnston, Scott Lew
Art Director: Donald Vann
Design + Studio Director: Joe Borges
Retoucher: Nestor Mercado
Published: May 2013

No Comments
Jul 16

How About An Angus Beef Hot Pocket? Brand Reinvents After 30 Years

Posted in: Uncategorized


The Urban Dictionary describes them as “the most delicious form of evil.” In a rant viewed more than 2 million times on YouTube, comedian Jim Gaffigan likens them to Pop Tarts filled with “nasty meat,” best enjoyed if you are “drunk or heading home to a trailer.”

Suffice it to say, the Hot Pocket has a bit of a quality-perception problem. But as the Nestle-owned brand turns 30, it’s taking on the criticism with a major makeover and campaign touting better ingredients such as 100% angus beef, hickory ham, white-meat chicken and new crusts with baked-in flavors like garlic butter.

“We appreciate the press,” said Brand Manager Kevin Holmes, alluding to the brand’s well-established place in pop culture. “But we do feel like it’s time for us to change the perceptions of quality for the brand.”

Continue reading at AdAge.com

No Comments
Jul 16

Advertising: Antidrug Campaign, Lacking Federal Funds, Turns to Social Media

Posted in: Uncategorized

Above the Influence lost millions of dollars in appropriations, but executives of the partnership at Drugfree.org have decided to try to keep the campaign going.

    

No Comments | Tags: , , , , ,
Jul 16

The Beers: Chicago, Partido, Under, Sierra

Posted in: Uncategorized

Advertising Agency: Heads, Brazil
Creative Director: Fabio Miraglia
Art Directors: Ricardo Madeira Peroza
Copywriters: Bruno Leite, Allan Falcone
Illustrator: Artluz Studio

No Comments | Tags:
Jul 16

Slurpee: #SlurpeeBFFbitz Giveaway

Posted in: Uncategorized

Advertising Agency: The Integer Group, Dallas, USA
Executive Creative Director: Will Clark
Creative Director: Molly McLaren
Associate Creative Director / Copywriter: Nikki Lott
Associate Creative Director / Art Director: Chad Ballew
Senior Art Director: Caroline Williams
Senior Copywriter: Josh Barto
Photographer: Micah Alexander

No Comments | Tags:
Jul 16

Transforming Leather Footwear – The Shoebag by Tal Weinreb Morphs from Shoes into an Elegant Handbag (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) The Shoebag by designer Tal Weinreb is a handbag that transforms into a pair of sleek leather shoes. At first glance, you wouldn’t suspect that the Shoebag is anything but chic footwear….

No Comments
Jul 15

Female Condom Fashion – The PATH 2013 Fashion Show Raises Awareness of STD Protection (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) Raising awareness about such important and serious issues as sexually transmitted diseases doesn’t have to involve tired explanations or dark and depressing advertisements; the PATH 2013…

No Comments
Jul 15

Are you bored?

Posted in: Uncategorized

Consumption Will Fill the Void.

Read more on Adbusters.org

No Comments
Jul 15

Old Navy Parts Ways With CP&B

Posted in: Uncategorized


CP&B has lost the Old Navy account.

Old Navy confirmed it has parted ways with its agency of nearly five years. It does not appear the retailer will be on the hunt for a replacement anytime soon.

“After a positive working relationship of five years, Old Navy will no longer be working with CP&B,” said Edie Kissko, a spokeswoman for the retailer. “Old Navy has been and will continue to work with a roster of advertising agencies and does not have an agency of record.”

Continue reading at AdAge.com

No Comments
Jul 15

Grungy Pop-Art Ads – The United Colors of Benetton Fall/Winter 2013 Campaign is Vibrantly Edgy (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) The United Colors of Benetton Fall/Winter 2013 ad campaign is captured by the lens of photographer Mikael Jansson. The star-studded campaign features Chloe Norgaard, Lily McMenamy, Sky Ferreira and…

No Comments
Jul 15

Zimmerman Verdict Drew 10 Million to Cable TV News

Posted in: Uncategorized

Preliminary ratings show that from 10 to 11 p.m. on Saturday, Fox News and CNN each attracted more than three million viewers, and MSNBC had about 1.3 million.

    

No Comments | Tags: , , , , ,
Jul 15

HBO, Game of Thrones: Dragon Skull

Posted in: Uncategorized

Giant dragon skull installation on Charmouth Beach, Dorset, UK.

No Comments
Jul 15

Clown-Inspired Cosmetic Captures – The Bullet Magazine Disco Bloodbath Beauty Story Shows Opulence (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) Entitled ‘Disco Bloodbath’, this opulent beauty story is featured in Bullett’s Summer 2013 installment. Gracing its ‘The Wild Issue’, this expressive editorial is the…

No Comments
Jul 15

ABC’s ‘Scandal’ to Be Quickly Syndicated on BET

Posted in: Uncategorized

The deal, which puts new episodes on BET eight days after their initial showing, demonstrates that show owners are willing to consider new models for syndication.

    

No Comments | Tags: , , , , , ,
Jul 15

Major League: Chevy to Run 3.5-Minute Ad in Home-Run Derby

Posted in: Uncategorized


General Motors’ Chevrolet and Fox Sports are going big — really big — for Major League Baseball’s annual All-Star Game festivities.

The two advertisers are planning to launch extra-long commercials during ESPN’s telecast of tonight’s Home Run Derby and Fox’s Tuesday broadcast of the 84th MLB All-Star Game.

As a new sponsor of the “Chevrolet Home Derby,” Chevy will unveil a 3.5-minute spot for Silverado near the end of tonight’s slugging competition. The ode to pickup drivers and their rock-solid values features the song “Strong” by Will Hoge. Chevy’s creative agency Commonwealth, Detroit created the ad.

Continue reading at AdAge.com

No Comments
Jul 15

World-Bettering TV Networks – Pivot Seeks to Inspire Social Change (SPONSORED) (VIDEO)

Posted in: Uncategorized

(TrendHunter.com) Instead of another television network focused on mindless reality TV programming, pivot is a brand-new cable network that seeks to inspire social change.

From Participant Media, the makers of…

No Comments
Jul 15

DIY Upcycled T-Shirt Bracelets – These Braided Bracelets are Made Using Cut Up Vintage T-Shirts (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) For those looking to add some creative flair to their accessories collection, these DIY braided t-shirt bracelets are a quick, simple and easy way to create your own jewelry from discarded shirts…

No Comments
Jul 15

Media Decoder: Film Academy Adds Board Members as It Prepares to Pick a Leader

Posted in: Uncategorized

The group that awards Oscars will soon name a replacement for its president, Hawk Koch.

    

No Comments | Tags: , ,
Jul 15

Airy History-Inspired Fashion – The Yiqing Yin Fall Couture 2013 Garments Remix Classic Shapes (GALLERY)

Posted in: Uncategorized

(TrendHunter.com) The Yiqing Yin Fall Couture 2013 collection mixed extraterrestrial influences with classical silhouettes. The stunning garments borrow elements like high necklines and floral patterning with gauzy…

No Comments