Hasta La Creative!

“Whites like nothing happened.”

Advertising Agency: Leo Burnet, Mumbai, India
Chief Creative Officer: Kv Sridhar, Nitesh Tiwari
Executive Creative Director: Ashwiny Iyer Tiwari
Copywriter: Nitesh Tiwari, Ashwiny Iyer Tiwari, Nikhil Mehrohtra, Neeraj Singh
Art Director: Ashwiny Iyer Tiwari, Deepti Gera
Photographer: Parag Savla
Account Supervisor: Sharan Sabhachandani

Brave, the creative agency, will appear in tonight’s final of ‘The Apprentice’ to help the two finalists turn their business proposals into brands as they vie for Lord Sugar’s £250,000 investment and business partnership.

As the actors speak their lines in this ad for Hornito’s Tequila from La Comunidad Miami, all I hear is “Blah blah blah. Blah blah.” There must have been some problem with the bar bathroom that day, because every man on set looks like he’s experiencing the demi-anguish of needing to pee. “Tequila shots, please,” the bearded one says with a wince. “Which tequila?” The bartender responds, equally awkward. “Doesn’t matter, any tequila,” beard says. Then we’re whisked through various situations in which one would never say, “Doesn’t matter…”

“Doesn’t matter, any haircut,” leaves the men with patchy heads. “Doesn’t matter, any tattoo,” renders one with cat whiskers and another with a tea cup forehead tat. We get it: direction is important in life, why leave your tequila choice up to someone else?

I’m all for the promotion of quality, but in this case, it seems a bit off-track. If Hornitos is “not just any tequila,” then it shouldn’t be just a shot. A good tequila shot will come with salt, lime, and a set of fun friends. Branding and, frankly, taste, doesn’t matter. Hornitos would be better off promoting adventure, a theme they’ve already begun with their tagline: Grab Life by the Hornitos.

New Career Opportunities Daily: The best jobs in media.

“Truckers have the world at their feet. Join in.”

Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.

Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg

Coca-Cola has had an ad banned for misleading consumers about the amount of physical activity they would need to do in order to burn off the calories in a can of the drink.

Let’s kick it over – one economics department at a time!

SPREADS FROM MEME WARS

A letter from Lukas Clark-Memler from the University of Otago,
New Zealand.

To the great people of Adbusters,

Something happened today in a lecture on Labour Economics.

Something that I wanted to share with you.

I’ve been mounting a campaign at my university – sticking up Kick It Over posters on the long halls of the hushed Economics Department – pushing radical messages under the doors of professors and tutors – sharing the ideas of Meme Wars with anyone that will listen…

But today… well after years of economics classes, after hundreds of hours of lectures, my professor finally admitted the failings of ‘economic science’ – here is what happened:

I’ve been studying towards a degree in philosophy, politics and economics at my university for a few years now – I’ve sat through hundreds of hours of cut-and-dry economics lectures, memorizing formulas, drawing supply and demand curves, calculating inflation rates… And in all that time, not a single lecturer mentioned the financial crises and the role economists played. Instead we had guest lectures from Reserve Bank analysts and private sector advisers, and were pumped full of hope about the lucrative job that was surely waiting for us at the end of our education.

I began to sleep through lectures, stopped reading Mankiw’s textbook, stopped caring. Then today, in a labour economics class, the professor said something that caught my attention. It was a passing statement (not on the lecture slides) and I doubt if most of the class even heard it: “Economists sometimes get it wrong. No government should base policy on crude economic models. The result of such blind faith is the 2008 recession.”

I was stunned. After years of being force-fed neoclassical Scripture, my professor had just put a little caveat on everything we thought we knew: economists sometimes get it wrong; models rarely reflect the real world; faith without proof is the stuff of cults.

I approached her afterwards, struggling to phrase my appreciation of her warning. I wanted to say, “Thank you for teaching us to question the certainty of our textbook models. Thank you for admitting the failure of your discipline. Thank you for acknowledging the dangers of misguided economic policy.&rqduo; But instead of saying anything, I caught the professor’s eye and offered a smile of gratitude. She knew what she had done.

Thank you for the inspiration to question and doubt and revolt against established theories.

For the wild,
Lukas Clark-Memler
University of Otago
New Zealand

Imagine … you keep tacks in your pocket so you can pin up posters in the hallways of your economics department on the fly … and once a week you nail one right to a professor’s door. Before lectures, you print out 100 copies of your favourite poster from kickitover.org and place one on each desk to greet students at the beginning of class … and then you stand up and ask a bold, overdue question like: “What’s wrong with economics? How come not even one in a thousand of the world’s economists, professors and policy makers saw the 2008 financial meltdown coming?” You fire the first shots. You trigger a meme war on your campus. You trigger the paradigm shift that will safe the world.

This past spring, students at over a dozen universities and colleges across North America gathered on their campuses to lay the foundations of a new millennial-led movement for economic system change. At NYU from July 19-21, 300 of these young leaders will re-converge at the New Economics Institute’s conference, reRoute: Building Youth and Student Power for a New Economy.

With workshops on campus organizing, curricular change, social investment and alternative finance, reRoute will articulate the vision of a new kind of economics, a bionomics, a psychonomics, a whole new way of managing our planetary household. This weekend, take the plunge and join the meme war wherever you are!

Read more on Adbusters.org

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