Advertising Agency: Ogilvy & Mather, London, United Kingdom
Executive Creative Director: Gerry Human
Art Director: Miguel Nunes
Copywriter: Simon Lotze
Business Director: Olivia Rzepcynski
Planner: Mattijs Devroedt
Photographer: Carioca
Account manager: AJ Coyne
On the U.S. homepage of Britain’s The Guardian newspaper right now, there’s a bit of purple type that reads “Not a royalist?” next to a little toggle button above the grid of main news stories. Click it and something amazing happens: The Guardian’s big story of the moment — plugged on the homepage with the headline “Duchess of Cambridge admitted to hospital in London in early stages of labour” — disappears.
Yes, it’s a sort of on-off switch that can be used to jettison the site’s royal baby coverage — from the homepage, at least. Sadly, it doesn’t entirely scrub the coverage from even the homepage; scroll down the page after you’ve clicked the toggle and — gah! — you’ll see that the site’s Most Read chart still assaults you with royal baby coverage (the No. 1 story currently listed is “Royal baby: Kate admitted to hospital for birth — live coverage.”) But it’s the thought that counts, innit?
Meanwhile, as long as I’m doing media-about-media-about-the-royal-baby coverage, a tip of the hat to TMZ, which has the morning’s best headline: “Kate Middleton IN LABOR: Get Ready to Bow to Your Tiny Overlord!!!”
Sergio Albiac est un artiste basé à Barcelone qui a imaginée une série de portraits basés sur le concept de la nucléosynthèse, phénomène de naissance et de mort des étoiles. En utilisant des images fournies par le télescope spatial Hubble déformées, voici de superbes images à découvrir dans la suite.
(TrendHunter.com) For years, Nike has been the master of high-performance, stunning running shoes, and with the Nike Zoom Hyperflight Premium ‘China’ Pack, it has not disappointed.
Inspired by the three…
We knew something was in the air when just the words “Matt Ian” popped up in our tips box on Saturday of all days. Well, as we alluded to in our earlier TBWA\Chiat\Day NY-related post this morning, the “big announce” is that, yes, Matt Ian, is taking over for Mark Figliulo as creative head of said agency’s New York office. As tipsters mentioned, the CCO title does not apply as of now; Ian, now in his second stint at TBWA, instead joins as executive creative director. Figliulo, who spent the last five-plus years as CCO/chairman of Chiat NY, is moving on to start his own shop.
Ian, meanwhile, joins from Deutsch L.A., where he served as EVP/group creative director on VW (recent examples include the baseball and Rubik’s Cube/racing spots). Prior to joining Deutsch, Ian worked as a senior creative at the likes of CP+B (on Microsoft Windows) and BBH New York, the latter of which he spent nine years at working on, of course, Axe as well as Johnnie Walker and Levi’s. In a statement regarding his move back to NYC, Ian says, “I wasn’t actively looking to leave Deutsch, LA or Volkswagen. But when I met Robert and talked with him about his plans for the NY office, jumping at the chance to write the next chapter of the TBWA\Chiat\Day NY story was a no-brainer.” Ian will officially join TBWA\Chiat\Day NY in August.
New Career Opportunities Daily: The best jobs in media.
My how times haven’t changed. Remember that classic Goodyear Polyglass commercial which many have dubbed the most sexist ad of all time? You know the one. The one in which…OMG…you wife has to drive alone!
On one hand, advertising culture has moved beyond portraying women like moronic, bikini-clad bimbos whose sole purpose is to drape themselves across the hood of a car or stand in front of a refrigerator. On the other, we have TrueCar.com which, in a serious headscratcher, thought it smart to imply women are still hapless nitwits who have no idea how to buy a car on their own.
A not-so-recent ad from the used car site features women telling us how the site gave them the necessary confidence to buy a car on their own with one particular woman saying…wait for it…”I don’t even need to bring a dude with me.”
Predictably, reaction to the ad has been far from flattering. Comments include “The most sexist commercial out there” and “Wow. I guess all women are just scared, meek, docile little creatures that get intimidated by car dealerships.”
Defending the ad, which debuted back in March, TrueCar.com responded to comments, saying,”We apologize if our ad came across the wrong way. Transparency is a core part of our business and we aim to improve the car buying experience for everyone by helping consumers make an informed buying decision.”
What complete and utter bullshit. Even if any of that marble-mouthed buzzword bingo were even remotely sincere, what idiot behind this work thought anachronistically sexist copy like this wouldn’t spark outrage?
Of course, the ad is right inline with how TrueCar.com perceives the car buying process. The brand hangs its hat on findings from the book, Women Don’t Ask: Negotiation and the Gender Divide, which states 2.5 more women than men feel “a great deal of apprehension” about negotiation and that they will pay, on average, up to $1,353 to avoid negotiating the price of a vehicle.
Other studies though, such as a 2012 survey from LeaseTrader reveal women are more likely to ask tougher questions and engage in more due diligence when buying a car. The study found more than two thirds (67.2%) of women — as compared to 54.4% of men — requested a vehicle inspection when considering a lease purchase. The differences are even more pronounced in younger age groups with 78.2% of women 21-30 requesting an inspection as compared to 42.3% for men.
So, perhaps, it makes perfect sense for TrueCar.com to target women since they, it seems, are more likely than men to use (and pay for) services that provide detailed information which eases the negotiation process rather than winging it as more men seem to do.
But to imply they’ve needed (or need) the assistance of men (who don’t even probe as deeply as women do when buying a car) rings untrue when studies indicate they don’t need a man; they just need more information when considering a purchase.
TrueCar.com should, indeed, tout the fact they can arm car buyers with information that will ease the negotiation process. But to imply some women need a dude when buying a car does nothing but roll back gender enlightenment 50 years or so.
Goodyear Polyglass ad:
A cena inicial de “The Place Beyond Pines”, que no Brasil ganhou o título “O Lugar Onde Tudo Termina”, é um excelente plano-sequência por si só, mas que poderia ser apenas mais um exercício de estilo caso não fosse seu poder narrativo.
Ryan Gosling caminha através de um circo, em direção ao Globo de Morte em que irá se apresentar em sua moto. A simplicidade com que a camera se movimenta, aliada a um momento de alto risco, define o tom para o restante do filme. Um dos melhores do ano, sem dúvida.
O diretor Derek Cianfrance, aliás, parece dominar a técnica. Dois comerciais que ele dirigiu para Dick’s Sporting Goods seguem o mesmo caminho de uma longa tomada, sem cortes aparentes, capturando a tensão e o espírito de equipe de uma partida de baseball (vídeo abaixo) e outra de futebol americano (vídeo acima).
Com criação da Anomaly, o conceito da campanha é simples, mas a execução é que salta aos olhos. Para uma marca com pouco investimento em comunicação até então, foi uma ótima aposta.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov , Radoslav Bimbalov
Copywriters: Elitsa Mavrodinova, Borislav Kandov
Director: Martin Markov
Director of photography: Zlatimir Arakliev
Just over five months after Minneapolis-based, Omnicom-owned “brand activism” agency Martin|Williams cut ties with bedding brand Simmons, the latter has found a new ad partner in Kirshenbaum Bond Senecal + Partners. Regarding the AOR appointment of the MDC-owned, NYC-based agency, Simmons EVP of marketing Jeff Willard says, “As we continue the transformation of our Beautyrest brand, it is critical to us that we bring the best creative and strategic resources in the world to support this effort. After an extensive search, we believe we have found that with kbs+. Their creativity and understanding of our brand stood out, and we were impressed by their track record for demonstrating the measurable impact of their work. We look forward to working together to create communication that is as compelling and inventive as the beds we make.”
New Career Opportunities Daily: The best jobs in media.
Ads for Colorado’s health-care exchange pose a simple question: Who’s the winner when health-insurance companies compete? The answer, of course, is the consumer. But another winner here is Pilgrim, the Denver-based ad shop behind the campaign.
Pilgrim is one of several agencies across the country that have won multimillion-dollar state contracts to market health-care exchanges that open Oct. 1 as part of the Affordable Care Act. And that marketing is proving crucial to educating consumers, who are mystified as various states take divergent approaches. Some have been slow to mobilize; others are openly hostile to exchanges. Meanwhile, as parts of the ACA have been rolled back or delayed, confusion is the order of the day.
“People believed they would wake up one morning and everybody would have health insurance,” said Todd Spencer, president-CEO of Doe Anderson, the Louisville agency running Kentucky’s campaign. “The amount of confusion was just so enormous.”
Focus sur Antoni Tudisco, un artiste et créatif allemand âgé seulement de 21 ans et qui réalise des visuels modélisés en 3D très impressionnants. Maîtrisant pleinement les différents outils et logiciels qu’il a à sa disposition, une large sélection de visuels colorés est à découvrir dans la suite de l’article
Advertising Agency: Fallon, UK
Executive Creative Director: Santiago Lucero
Creatives: Thom Glover, Eoin McLaughlin
Agency Producer: Lisa Mason
Production Company: Nunchaku / Blur
Director: Nico Kasakoff
Executive Producer: Mario Fornies
Producer: Santiago Romero
DOP: Sergi Vilanova
Art Director: Jota Chacón
Editor: Tamara Torres
Post Production: Tamara Díaz
Post House: El Ranchito
Time Warner has named Joseph Ripp the next CEO of Time Inc., resolving one big question as the publishing unit prepares to strike out on its own but surprising observers who had bet on another candidate.
Mr. Ripp is CEO of OneSource Information Services, a business information provider. He previously held a series of posts at Time Warner and Time Inc., which he joined in 1985, including senior VP, CFO and treasurer at Time Inc.; exec VP and CFO at Time Warner; and vice chairman of America Online. His appointment is effect in September.
“Joe is a seasoned executive who has been immersed in the intersection of digital, advertising and publishing for the past decade,” Time Warner CEO Jeff Bewkes said in a statement. “He is respected as a strategic leader who has delivered financial results throughout his career, and he also happens to have a thorough understanding of Time Inc.’s business.”
The Guardian has made it possible for readers to hide content related to the birth of the Duke and Duchess of Cambridge’s child, with a “Republican” button on its website.
Down with the Neophobia.
Advertising Agency: Única, Salvador, Brazil
Creative Directors: Bruno Calmon, Gustavo Batinga, Ian Valadares
Art Directors: Bruno Calmon, Gustavo Batinga, Ian Valadares
Copywriter: Fábio Perazzo
Illustrators: Chandler Vaz, Gustavo Batinga, Image Bank
Additional credits:
Producers: Cláudio Oliveira, César Oliveira
Media: Demis Acasan
Account Managers: Marcelo Azevedo, Núbia Pinheiro, Daniele Caetano?
Planner: Priscila Navarro?
Film Production: Sopa Digital, SQMA
Finishing: Felipe Klovan, Alexandre Moraes, Leonel Zarpelon?
Sound Production: Elos Studio
Vocal: Pedro Pondé
Published: July 2013
A live performance where the musician only plays when someone takes one paper saying “Play for Me”. The culture is not dead in Guimarães.
Advertising Agency: P’ro Mercado, Guimarães, Portugal
Creative Director / Copywriter: Ivo Rainha
Art Directors: Ivo Rainha, Rafael Lino, Leonel Meneses
Photographer: José Caldeira
Film: Rafael Lino
Additional credits: Cristina Araújo, Pedro Freitas
Published: April 2013
Durante a Comic Con, a HBO exibiu um vídeo relembrando todos os personagens que já passaram pelo facão afiado de George R.R. Martin.
Um singelo aviso de que você não deve se apegar a ninguém em “Game of Thrones”, ao mesmo tempo que promove a quarta temporada no ano que vem.
De trilha sonora, “It’s So Hard To Say Goodbye to Yesterday” do Boyz II Men. Fanfarrões sem coração.
Post originalmente publicado no Brainstorm #9
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Since our original post about the apparent demise of Minneapolis-based agency Atomic (formerly Atomic Playpen), we’ve received a handful of tips regarding what transpired on that fateful Friday of July 12. We’ve emailed and calls to the office have the phone ringing, but here’s one account: “I am a former Atomic Playpen employee (I left the agency in 2012) and was told first -hand from several former colleagues who were still at AP that on Friday they were all called into a conference room at noon and told the agency was closing down. [JWT Minneapolis alum/Atomic president] Lydell [Capritta] delivered the news to employees.
As the phone still rings, we’re hearing that co-founder Troy Venjohn didn’t even show up to the meeting announcing the shuttering and that he is already getting another startup off the ground. From what we’ve been told, “a lot of talented people lost their jobs.” No word on numbers, but we’ll keep digging.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Sharon Refael
Art Director: Michal Gonen
Copywriter: Orit Bar-Niv
VP Production: Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Shani Shaul
Account Supervisor: Yael Sulzbacher
Account Executives: Lia Glikman, Yarden Enosh
Senior Planner: Nir Abraham
Planner: Doron Bar-Gil
Production Company: Shoshi & Udi
Director: Ram Baruch
Costume Designer: Maor Tzabari
Setting Designer: Shmulik Ben-Shalom
Dance Group: Inbal Pinto & Avshalom Pollak Dance Company
Music: Shmulik Noifeld & Avi Balleli
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
