Symphonie Cinétique – The Poetry of Motion
Advertising Agency: dirk&philip kommunikation, Berlin, Germany
Creative Directors: Dirk Henkelmann, Philip Borchardt
Art Director: Philip Borchardt
Copywriter: Dirk Henkelmann
Illustrator: Philip Borchardt
Additional credits: Che*Che
Published: July 2013
Symphonie Cinétique – The Poetry of Motion
Advertising Agency: dirk&philip kommunikation, Berlin, Germany
Creative Directors: Dirk Henkelmann, Philip Borchardt
Art Director: Philip Borchardt
Copywriter: Dirk Henkelmann
Illustrator: Philip Borchardt
Additional credits: Che*Che
Published: July 2013
Symphonie Cinétique – The Poetry of Motion
Advertising Agency: dirk&philip kommunikation, Berlin, Germany
Creative Directors: Dirk Henkelmann, Philip Borchardt
Art Director: Philip Borchardt
Copywriter: Dirk Henkelmann
Illustrator: Philip Borchardt
Additional credits: Che*Che
Published: July 2013
Symphonie Cinétique – The Poetry of Motion
Advertising Agency: dirk&philip kommunikation, Berlin, Germany
Creative Directors: Dirk Henkelmann, Philip Borchardt
Art Director: Philip Borchardt
Copywriter: Dirk Henkelmann
Illustrator: Philip Borchardt
Additional credits: Che*Che
Published: July 2013
Dan Wieden remembers the moment in his life that he stopped being afraid of failure.
It was early in his career and he had tried for five years to get kicked out of Georgia-Pacific, the conservative paper-products company. When they finally obliged, he said he felt like his life had collapsed.
He recalls sitting in his car in the parking lot afterward, being ashamed that he had worked so hard to create problems in a company he wanted to leave because he didn’t have the guts to make that choice himself. He had two kids and one more on the way and thought, what have I done? “I felt worthless and professionally embarrassed,” he said.
Representative Melvin L. Watt, a Democrat from North Carolina, says the measure is an effort to get payment for record companies and artists whose music is played on AM or FM radio.
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A packed house attended Ad Age’s Small Agency Conference in Portland, Ore., this week, where speakers included executives from everywhere from the National Hockey League to Umpqua Bank. Dan Wieden, co-founder of Wieden & Kennedy, keynoted with “No One Wants To Hire Your Agency,” and Laurie Coots, former president of TBWA Disruption Works, explained why every agency needs to do a post-mortem on new-business pitches. And though one panel of agency executives was called “My No Good, Horrible, Very Bad Day,” a great day was actually had by all. Here’s what you missed.
Foot Locker controlled two spots in the Viral Chart last week by leaning on sports stars Shaquille O’Neal, Julio Jones and Arian Foster to reach its target youth market. Shaq stars with rapper Tyga in “Conversation Lift” from BBDO New York. The video, co-branded with Reebok, premiered last week at No. 3 and fell to No. 5 with two million views. From Foot Locker’s partnership with Under Armour came “Not Famous Andy,” in which NFL stars Jones and Foster played themselves lounging by a pool.
Foot Locker has made a name for itself by featuring prominent sports celebrities in its advertisements in the past year. NBA stars Kris Humphries and James Harden were in a Foot Locker spot in February, halfway through basketball season, while Cleveland Cavaliers star Kyrie Irving showed up in a Foot Locker spot last November. While the sports masses enjoy the videos, they often do not track well among the broader video audience; this month marks Foot Locker’s first return to the chart in nearly eight months.
The Forbes spokeswoman said its actions have precedent. It has previously removed posts from the website and replaced them with apologies, she said, declining to provide examples.
O Google Glass está longe de ser um produto unânime. Há quem não acredite na usabilidade da tecnologia, que a computação de vestir é bobagem, é até mesmo quem jamais usaria pois acha feio.
Para aqueles preocupados com a estética, o estúdio Sourcebits imaginou um Google Glass, digamos, mais fashion. Ilustradores e modeladores 3D chegaram no conceito apresentado nas imagens abaixo, deixando o óculos high-tech mais bonito e funcional.
Se fosse assim, você usaria?
Post originalmente publicado no Brainstorm #9
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Time Warner Cable CEO Glenn Britt will retire at the end of the year, to be succeeded by Chief Operating Officer Rob Marcus.
Mr. Marcus, 48, will take over as CEO and chairman on Jan. 1, the company said today in a statement. Mr. Britt, 64, will remain on the board in a non-executive role. Bloomberg News reported in February that Britt would retire at year’s end.
Among other questions he will encounter in his new role, Mr. Marcus may face a decision on whether Time Warner Cable should merge with Charter Communications. Charter, the fourth-largest U.S. cable company, is interested in a combination with Time Warner Cable, the second-largest U.S. cable operator, people familiar with the matter have said.
Coup de coeur pour le photographe américain basé à Chicago C.Owen qui a imaginé une série complète de clichés d’animaux empaillés assez impressionnantes. Un travail étrange mais d’une grande qualité intitulé « Dramatic Portraits of Animals » à découvrir avec ces créations en noir et blanc dans la suite de l’article
(TrendHunter.com) Fashionistas looking to add some bold and eye-catching accessories to their wardrobe are in luck, because these visually dramatic jewelry designs will definitely bring an overwhelmingly striking…
You’ve invested blood, sweat and tears — not to mention tons of money — into trying to win a new piece of business, only to learn that you were beat out by a competitor. Groan.
Agency execs know all too well that the dreaded phone call when the client says “we’ve gone with another shop” is one of the worst moments an ad agency has to contend with. But it’s hardly where the new-business pitch process should end, said Laurie Coots, the former global CMO of TBWA and outgoing president of consultancy Disruption Works.
Taking time out to deconstruct the pitch after it has happened is critical, Ms. Coots said. It can help agencies learn from the patterns that emerge about your style of presenting, the strengths and weaknesses of your people, and ultimately it can make your agency better the next time around.
Is Mozilla, defender of the web from third-party tracking cookies, about to get into the ad business?
The company today said it’s been testing an opt-in system that targets tailored content to users based on their web browsing history, a move that would just as easily allow Mozilla, through its Firefox web browser, to get into the ad business by providing access to users’ browsing data.
Considering Mozilla’s recent efforts to curb the ability for other companies to drop tracking cookies on Firefox users, the decision is bound to raise eyebrows.
Residents of the giant hipster trap that is New York City are setting miniature hipster traps—baited with Pabst Blue Ribbon, dorky sunglasses, bike chains and American Spirit cigarettes—as a public art project around Brooklyn. One of the responsible parties, Jeff Greenspan, is the same guy who made the separate sidewalk lanes for tourists and locals as an Improv Everywhere prank last year. Fellow prankster Hunter Fine describes their efforts as laying "traps for certain subcultures. Our goal is protect neighborhoods from infestation and collect different species for further study." A worthy goal, but who cares about hipsters at this point? The real challenge would be setting traps for North Jersey commuters.
UPDATE: Old, though new to us.
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Uh-Oh CheeseburgerOs?
SpaghettiOs, paired for decades with meatballs or sliced franks, has added a cheeseburger flavor, called CheeburgerOs. The launch represents only the third time the 48-year-old Campbell Soup Co. brand has added a new meat variety.
The jingle is based on the song “Oh-Oh I’m Falling in Love Again,” which was recorded in 1958 by Jimmie Rodgers, who also sings the SpaghettiO jingle in early ads.
REUTERS / MARKO DJURICA
Sofia is exploding. For more than 40 days now, tens of thousands of primarily young middle-class protesters have been venting their outrage with a political system seen as irreparably corrupt. Day after day, the youth have been on the streets relentlessly calling for the termination of a government under 100 days old.
All across the Balkans – from Istanbul to Sofia and Sarajevo – young people are taking a stand. These rebellions were all triggered by relatively small, local issues but then blew up into full-fledged insurrections against deeper issues – systemic corruption, paralyzed government, elite puppet-like leaders and faux democracies.
A new generation of gutsy rabble-rousers are taking to the streets, spurred by the realization that they have everything to lose should they not. Until now, middle-class youth were notorious for being too comfortable to resist. But now, they are mobilized, angry and ready for action. This new politicized generation is young, articulate, informed, curious, cunning and connected. They simply won’t be silenced… not by police brutality, not by sneaky night raids, not by meager tweaks to policy implemented only to placate them… and not by fear.
Middle-class idleness is giving way to middle-class rage. Faiola and Moura from the Washington Post have coined the last few months as the “summer of middle class discontent.” While the mainstream media pundits continue to present the recent uprisings in Istanbul, Turkey, Sarajevo and Sofia as a coincidental confluence of protests in countries with nothing in common … the rest of us know that there is something bigger going on here, a deeper cord of global indignation is being struck. “If the 1960s were about breaking cultural norms and protesting foreign wars, and the 1990s about railing against globalization,” Faiola and Moura state, “then the 2010s are a clamor for responsive government, as well as social and economic freedom.”
2013 is a year for the history books so far! Former CIA analyst Paul Pillar jokes that hundreds of doctoral dissertations will be written this year and next, analyzing the various global uprisings and their root causes. And while it seems that Brazil, Turkey, Sofia, Chile, Kosovo, Yemen – and the tens of other places where insurgencies are surfacing – each have their own local issues to work out, no one can shrug off the myriad international uprisings of 2013 as isolated, unconnected incidents of discontent.
Protests are happening in Bangkok, Brussels, Pakistan, Afghanistan, South Africa, Moscow, Prague, Greece, Sri Lanka, Cambodia and Bangladesh – but what will they all add up too? Is this but sound and fury, signifying nothing … or are we living through the first waves of a truly Global Spring?
Read more on Adbusters.org
Appelé Super Magritte, ce projet imaginé par une personne surnomée « Racoonda » propose une nouvelle lecture des oeuvres du peintre belge en utilisant l’univers du plombier des jeux vidéo Nintendo. Un projet toujours en cours confrontant deux univers à découvrir en images dans la suite.
Mr. Britt, 64, will be succeeded by Robert Marcus, who at 48 represents generational change both for the company and the industry.
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