Jul
25
Mozilla Tool Could Turn Firefox into Ad Data System
Posted in: Uncategorized
Is Mozilla, defender of the web from third-party tracking cookies, about to get into the ad business?
The company today said it’s been testing an opt-in system that targets tailored content to users based on their web browsing history, a move that would just as easily allow Mozilla, through its Firefox web browser, to get into the ad business by providing access to users’ browsing data.
Considering Mozilla’s recent efforts to curb the ability for other companies to drop tracking cookies on Firefox users, the decision is bound to raise eyebrows.
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