WWF: Buffaloon

Wonder World Fur.
A new species of fur.

Advertising Agency: Marcel, Paris, France
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Marcelo Vergara, Fabio Mazia, Véronique Sels
Copywriter: Maria Visco
Art Directors: Maria Visco, Bastien Grisolet, Marjorie Vardo
Photographers: Mark Seliger, Ruth Levy
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Supervisors: Olivier Sebag, Alice Rinder, Alexis Delwasse
Advertiser’s Supervisors: Jacques Olivier Barthes, Aurore Mery
Producers: Elysian Fields, Thomas Geffrier, Elise Gangneux
Photoshop Artist: Asile
Fashion and sustainability consultant: Uscha Pohl

Maltesers: Tornado

Look honey free redecoration.
Life’s lighter with Maltesers.

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director: Carlos Amseyan
Copywriter: Carolyne Nailer
Art Directors: Marie Claire Maalouf, Sebastian Alvarado
Illustrator: Enrico Veneracion / Am I Collective
Art Buyer: Tennyson Torcato
Account Supervisors: Talal Sheikh Elard, Samantha Stuart-Palmer
Advertiser’s Supervisors: Charlotte West, Jennifer Paoli
Account Managers: Frances McCabe, Lina Ghulam

Maltesers: Parachute

Can’t wait to meet my knight in shining armour!
Life’s lighter with Maltesers.

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director: Carlos Amseyan
Copywriter: Carolyne Nailer
Art Directors: Marie Claire Maalouf, Sebastian Alvarado
Illustrator: Enrico Veneracion / Am I Collective
Art Buyer: Tennyson Torcato
Account Supervisors: Talal Sheikh Elard, Samantha Stuart-Palmer
Advertiser’s Supervisors: Charlotte West, Jennifer Paoli
Account Managers: Frances McCabe, Lina Ghulam

Maltesers: Earthquake

Some time apart will do us good!
Life’s lighter with Maltesers.

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director: Carlos Amseyan
Copywriter: Carolyne Nailer
Art Directors: Marie Claire Maalouf, Sebastian Alvarado
Illustrator: Enrico Veneracion / Am I Collective
Art Buyer: Tennyson Torcato
Account Supervisors: Talal Sheikh Elard, Samantha Stuart-Palmer
Advertiser’s Supervisors: Charlotte West, Jennifer Paoli
Account Managers: Frances McCabe, Lina Ghulam

Lukafe: Safari

This is an outdoor ad composed by two sides (front and back).

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officers: Giovanni Martinez, Hugo Corredor
Creative Directors: Andres Norato, Claudia Murillo
Copywriter: Daniel Mosquera
Art Director: Diego Salamanca
Illustrator: Camilo Moreno
Account Supervisors: Monica Nieto, Maria Tovar
Account Manager: Silvia Vega
Retouch Artists: Oscar Romero, Nicanor Valbuena

Lukafe: River

This is an outdoor ad composed by two sides (front and back).

Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officers: Giovanni Martinez, Hugo Corredor
Creative Directors: Andres Norato, Claudia Murillo
Copywriter: Daniel Mosquera
Art Director: Diego Salamanca
Illustrator: Camilo Moreno
Account Supervisors: Monica Nieto, Maria Tovar
Account Manager: Silvia Vega
Retouch Artists: Oscar Romero, Nicanor Valbuena

Beach Boys como você nunca viu

Graças ao Alexander Chen, Diretor Criativo do Google Creative Lab em Nova York, é possível apreciar de uma nova forma a genialidade de Brian Wilson enquanto líder dos Beach Boys, marcado pelo apurado ouvido ao criar melodias que sempre que escutadas, algo de novo é percebido.

Chen criou uma visualização dos sons com as famosas harmonias gravadas pela banda. Baseando-se no conceito de sinos, em que seu tamanho corresponde ao tom da nota que produz, Chen usou uma série de círculos para representar as notas de cada parte da música.

Uma relação matemática entre circunferência e tom, onde cada nota é um círculo e o seu tamanho varia de acordo com o tom.

beachboys-1

“Eu me pergunto se visualizar as diferentes camadas de música ajuda a ensinar nossos ouvidos a serem capazes de identificar as peças que a compõe de forma individual para, quem sabe, se tornar um melhor ouvinte.” – Chen

Escolhendo a música “You Still Believe in Me” como teste, por ter sido inspirada em coro de igreja, os vocais foram isolados e as harmonias foram meticulasamente transcritas, nota por nota, para posteriormente serem renderizadas e tocadas usando o software open source Processing.

Diferente daquelas animações que saltam na tela de forma descoordenada, o resultado do experimento mostra de fato o que você está ouvindo, e somente o que você está ouvindo, nota por nota.

Especialmente no final desta música, múltiplas camadas de harmonias entram em ação e vemos coisas que nem sequer nos damos conta de que estamos ouvindo – como todas aquelas vozes distintas se fundindo em uma só no final.

Em uma era obcecada por dados, este é um dos projetos que melhor cuida para relacionar o campo da visualização com a música, em uma busca por traduzi-la visual e fisicamente, oferecendo novos olhares sobre cada nota.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Maurice Levy Points Finger at Rival WPP Over Client Conflicts


For newly-minted colleagues Maurice Levy and John Wren, it’s been a parade of conference calls and question-answering about the merits of their deal to create the biggest ad firm in history.

For journalists and analysts, it went from radio silence last week to a crescendo of communications scheduled haphazardly and at inconvenient times. The first press conference was announced this past Saturday afternoon to take place early on Sunday morning. Another three have taken place since, the latest one being announced at 6:30 pm on Tuesday to take place at 7am on Wednesday.

The flurry of discussion around the Publicis Omnicom Group merger has set the tone for what’s shaping up to be a months-long process during which Messrs. Levy and Wren will be pressed repeatedly to justify the reasons for the deal and address just how they plan to integrate the two companies that just a week ago were competitors.

Continue reading at AdAge.com

Maurice Levy Points Finger to Client Conflicts at Rival WPP


For newly-minted colleagues Maurice Levy and John Wren, it’s been a parade of conference calls and question-answering about the merits of their deal to create the biggest ad firm in history.

For journalists and analysts, it went from radio silence last week to a crescendo of communications scheduled haphazardly and at inconvenient times. The first press conference was announced this past Saturday afternoon to take place early on Sunday morning. Another three have taken place since, the latest one being announced at 6:30 pm on Tuesday to take place at 7am on Wednesday.

The flurry of discussion around the Publicis Omnicom Group merger has set the tone for what’s shaping up to be a months-long process during which Messrs. Levy and Wren will be pressed repeatedly to justify the reasons for the deal and address just how they plan to integrate the two companies that just a week ago were competitors.

Continue reading at AdAge.com

Ornately Captivating Campaigns – The Camilla Franks Fall 2013 Ad is Intriguingly Intricate (GALLERY)

(TrendHunter.com) The Camilla Franks Fall 2013 campaign is some of the most stunning ads that will be produced this Autumn. Through the intricate work in both her clothes and styling, these images will not soon be…

Banana Boat Solar Protection: Frisbee

Advertising Agency: JWT, Hong Kong
Chief Creative Officer: Yang Yeo
Executive Creative Directors: Barbara Fu, Philip Lee
Creative Director: Jam Wu
Copywriter: Pris Luk
Art Director: Rita Shum, Anthony Kwok
Photographer: Kimhoo So
Account Supervisor: Ho Tsz Chung
Account Manager: Samuel Yu
Retoucher: Henry Chan

Banana Boat Solar Protection: Golf

Advertising Agency: JWT, Hong Kong
Chief Creative Officer: Yang Yeo
Executive Creative Directors: Barbara Fu, Philip Lee
Creative Director: Jam Wu
Copywriter: Pris Luk
Art Director: Rita Shum, Anthony Kwok
Photographer: Kimhoo So
Account Supervisor: Ho Tsz Chung
Account Manager: Samuel Yu
Retoucher: Henry Chan

Obama to Appear on ‘Tonight’ Show

His topics, NBC said, will be “job initiatives and the economy.”

    

Oreo continua campanha “Wonderfilled” com hip hop

A Oreo continua a dar forma a uma das campanhas mais legais da atualidade. A proposta do conceito “Wonderfilled” é mostrar como compartilhar o biscoito pode tornar as coisas melhores, e no caminho vai criando diversas branded songs.

Começou com a banda The Owl City, no primeiro comercial, depois com uma garotinha cantando para o pai, e também com a cantora Kacey Musgraves. São letras diferentes, utilizando traços da mesma melodia como base.

O novo filme da série traz o rapper Chiddy Bang, cantando sobre compartilhar Oreo nos tempos de escola. Glória em forma de campanha. Continue mandando, The Martin Agency.

Oreo
Oreo
Oreo

Brainstorm9Post originalmente publicado no Brainstorm #9
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CBS Profit Rises 11% on Pay-TV Fees, Streaming Agreements


CBS Corp. said second-quarter profit rose 11%, spurred by higher fees from new streaming agreements and the kind of pay-TV system currently fighting it in New York, Los Angeles and Dallas.

Time Warner Cable briefly pulled CBS’s signal earlier this week as the latest deadline passed for a new carriage deal in those markets, arguing that the network’s demands were exorbitant. But CBS’s financial results today show just how important pay-TV fees have become for the broadcaster.

Net income increased to $472 million from $427 million a year earlier, CBS Corp. said Wednesday in a statement. That was higher than analysts had expected. Second-quarter revenue grew 11% to $3.7 billion, also beating analysts’ estimates.

Continue reading at AdAge.com

? A Miami Ad School/ESPM lança seu primeiro curso voltado ao profissional de marketing: o Rehab de Cliente

Mas por que uma das escolas de criação mais premiadas do mundo pensou num curso para quem trabalha em empresa?

Simples, porque assim todo mundo sai ganhando.

No novo curso da Miami/ESPM você vai conhecer, na teoria e na prática, os principais critérios de se avaliar propostas criativas, como também aprender a preparar um briefing correto e inspirador. Sempre com quem mais entende do assunto.

Dessa forma, você aproveitará melhor a parceria estratégica com sua agência de propaganda, maximizando seus investimentos e obtendo os melhores resultados para sua marca.

Conheça mais sobre o curso e inscreva-se: www.miamiespm.com.br/rehab

MAS

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[Esse post é trazido a você por Miami Ad School. Texto de responsabilidade do anunciante.]
Publieditorial

Brainstorm9Post originalmente publicado no Brainstorm #9
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What Conflict? Auto Companies Take ‘Relaxed’ Approach to Publicis-Omnicom


When you think about car companies, “relaxed” is not the first word that springs to mind — especially when it comes to the competition. But that’s how Volkswagen AG described the attitude of senior executives at its global headquarters in Wolfsburg, Germany, about the proposed merger of Omnicom and Publicis Groupe.

Omnicom’s DDB handles VW in many countries around the world. Under the deal, much of VW’s ad business will be parked within the same corporate entity as General Motors, since Publicis’ Leo Burnett has Buick and GMC in the U.S.

But VW — like GM, Toyota and the Nissan-Renault alliance — said it’s not concerned about an apparent conflict.

Continue reading at AdAge.com

Essence Magazine Names New Top Editor

This is its fifth editor in 13 years. The last one had been dismissed in February.

    

Charles Saatchi Statue in London Is Ready to Strangle You


Charles Saatchi is ready to strangle anyone who dares get to close to him — or at least this life-size statue of him at the Jealous Gallery in London’s Crouch End is. Created by an anonymous British artist, the work is titled “Playful Tiff,” which is how Mr. Saatchi described the widely publicized incident where he “strangled” soon-to-be-ex-wife Nigella Lawson at a London restaurant earlier this summer. The statue features a red-hued Mr. Saatchi, complete with devilish horns and arm outstretched. Viewers of the piece are encouraged to place their necks in his hand and snap a photo.

While the piece’s goal is clearly to be controversial, it’s also worth noting that it turns the tables on Mr. Saatchi, who is not only a well-known adman who for years advised creative campaigns, but also an avid contemporary art collector and author of an art book. We’ll see how he likes being the subject of a piece of art, rather than simply a connoisseur.

Continue reading at AdAge.com

Herb Kaplow, Voice of ABC and NBC News, Dies at 86

Mr. Kaplow’s resonant voice and craggy face were familiar to generations of viewers of the nightly news broadcast.