Philips: Tables you can hear

“Tables you can hear” one of many unique ways to come to ultimately get young “obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that music was then designed that was inspired by the table illustrations and the particular neighborhood’s taste in music. When I asked how the creators knew the local neighborhood’s taste in music or genre of music, I was told it was drawn from “gigs” recently played and attended by that hood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.

Advertising Agency: Ogilvy & Mather London, UK
Brixton Table Illustrator: Ged Palmer
Hackney Table Typographers / Illustrators: Alison Carmichael, Steve Bonner
Shoreditch Table Illustrator: Mateusz Witczak
Production Company: Physical Pixels
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Planner: Mattijs Devroedt
Account leads: Olivia Rzepczynski, AJ Coyne
Creative Directors: Gerry Human, Ivan Pols

‘The Bible,’ a Hit on Cable, Will Have Its Sequel on NBC

The follow-up to the popular History Channel series will be called “A.D.: Beyond the Bible” and tell the story of the early Christians.

    

Manuel Castells

In Brazil the government is listening to the street.

Leading expert on contemporary social movements born of the internet, Spanish sociologist Manuel Castells says that the crisis in Brazil shows there is hope to reconnect citizens and institutions. “Dilma is the first world leader,” he says, “to listen to the streets.”

Castells, 68, was in Brazil attending a conference series when protests about reducing bus fares began in São Paulo. One of today’s leading experts on social movements in the Internet age, Castells could not imagine the entire country overtaken by a wave of demonstrations that would become for Brazilians their most important manifestation of political action in 20 years. “If you want change, Internet criticism is not enough. You need to become visible, challenge the established order and force a dialogue,” said the sociologist.

Castells has analysed similar movements like the Arab Spring, Occupy in the United States, the Outraged in Spain, and the defence of Taksim Square in Turkey. With extensive and respected work on the role of new information technologies and communication, the sociologist says that the great strength of these movements is their absence of leaders and sees a decline in the current model of representation. Author of 23 books, his latest publication is Networks of Outrage and Hope: Social Movements in the Internet Age. Castells was a professor at the University of California in Berkeley, for 24 years.

He currently lives in Barcelona, Spain, where he spoke to ISTOÉ by email, and he is a professor at the Open University of Catalonia and the University of Southern California, Los Angeles, in the United States.

ISTOÉ – You sr. were in Brazil when the first protests took place in São Paulo. I could imagine that they would take this ratio?

Manuel Castells – Nobody could. But what I imagined, and researched for several years, is that the crisis of political legitimacy and the ability to communicate through the internet and mobile devices lead to the possibility of spontaneous social movements that arise anytime and anywhere. Because there are reasons for outrage everywhere.

ISTOÉ – Brazil has reduced much social inequality in recent years and has full employment. How to explain dissatisfaction of this size?

Manuel Castells – The youth in São Paulo was explicit: “It’s not just about cents, it is about our rights.” It is a cry of “enough!” It is against corruption, arrogance, and sometimes the brutality of its police and politicians.

ISTOÉ – It makes sense to keep the streets if the problems of health and education cannot be solved quickly, as the bus fare?

Manuel Castells – Firstly, the movement wants free transport because it states the right to mobility is a universal right.The transportation problems makes life in cities disgrace are a consequence of speculation, which builds a irrational municipality, and local planning bad, because of the subservience of the mayors and their teams to the interests of the real estate market, not the citizens. Furthermore, because of the mobilization, President Dilma Rousseff is also proposing new investments in health and education. How long it takes to get results, it’s time to get started quickly.

ISTOÉ – President Dilma was right to speak to the nation on TV, convene meetings with governors, mayors and protesters to propose a deal?

Manuel Castells – Yes, she is the first world leader to watch and to listen to the demands of people in the streets. She showed that she is a true democrat, but she is being stabbed in the back by traditional politicians. José Serra’s Declarations (PSDB former governor criticized the initiatives announced by the president) are typical of the lack of accountability of politicians and misunderstanding the right people to decide. The political positions are not owned by politicians. They are paid by the citizens who elect them. And citizens will remember who said what in this crisis when the election comes.

ISTOÉ – How to compare with the Brazilian movement that occurred in the rest of the world?

Manuel Castells – There are million people protesting like that for weeks and months in countries around the world. In the United States, for example, over a thousand cities were occupied between September 2011 and March 2012. The difference is that Brazil has a democratic president Dilma Rousseff and as a handful of truly democratic politicians such as Marina Silva, is accepting the right of citizens to express themselves outside the bureaucratic controlled channels. The true meaning of the Brazilian movement is: it shows there still hope to reconnect citizens and institutions, if there is goodwill on both sides.

ISTOÉ – What is the crucial factor to the success of these movements started on the internet?

Manuel Castells – it resonate the demands for a large number of people, there isn’t involvement of political leaders manipulating the situation. People who feel strong support each other networking as individuals, and not as masses that follow any flag. Each one has its own movement. The police brutality also helps to spread the movement through images on the Internet broadcast by mobile phones.

ISTOÉ – Why so many protests end in looting and vandalism? How to prevent marginal take advantage of the movement?

Manuel Castells – There is violence and vandalism in society. It is impossible to prevent them, although movements everywhere try to control them because they know that violence is the most destructive force of a social movement. Sometimes, in some countries, they are supported by police provocateurs creating violence to delegitimize the movement.

ISTOÉ – How the police should act?

Manuel Castells – Intervene selectively, carefully, professionally, only against the bullies and violent groups. Never, ever firing lethal weapons, and restraining them from hitting indiscriminately on peaceful protesters. Police is one of the reasons why people protest.

ISTOÉ – Is the absence of leaders weakens the movement?

Manuel Castells – Rather, it is the force of the movement. Everyone is their own leader.

ISTOÉ – But does this not prevent the negotiation with the political elite?

Manuel Castells – No, the proof is that the President Dilma Rousseff met with some representatives ofthe movement.

ISTOÉ – What is the great strength and what is the great weakness of these movements?

Manuel Castells – The great strength is that they are spontaneous, free, and festive. It is a celebration of freedom. The weakness is not theirs. The weakness is the stupidity and arrogance of the political class that is insensitive to demands autonomous citizens.

ISTOÉ – In Brazil, political parties were banned demonstrations and are those who see there is a danger of a coup. Does this concern make any sense?

Manuel Castells – There is no danger of a coup. The corrupt and undemocratic are already in power: they are the politicians.

ISTOÉ – How to solve the crisis of representativeness of the political class?

Manuel Castells – It will be solved with political reform, with a Constituent Assembly and with referendum. President Dilma Rousseff is absolutely right, but in that sense she will be destroyed by her own political base.

ISTOÉ – These manifestations articulated through social networks demand a new form of citizen participation in decision-making processes of the State?

Manuel Castells – Yes, this is the new form of political participation emerging everywhere. I analyse this world in my latest book.

ISTOÉ – What is links among contemporary social movements?

Manuel Castells – the use of the internet, presence in urban space, lack of leadership, autonomy, absence of fear, as well as coverage of the whole society and not just a group. Largely movements are led by youth and they are looking for a new democracy.

ISTOÉ – The Occupy movement in the U.S. was defeated by the arrival of winter. What legacy has it left?

Manuel Castells – it left new values, a new consciousness for most Americans.

Read more on Adbusters.org

Yes We Scan

Germany greets Obama with criticism.

Read more on Adbusters.org

Campaign Spotlight: Look Who’s Talking for Mr. Peanut Now

Mr. Peanut, the symbol of the Planters brand since 1916, is getting a new voice to help sell a new product line. Bill Hader takes over for Robert Downey Jr.

    

Charles Fréger, The Wild and the Wise

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The Open Eye Gallery is now showing the sensational Charles Fréger, The Wild and the Wise. One of Fréger’s series documents some of the pagan rites that still celebrate the cyclical patterns of nature and life in general in Europe. Another portrays Hereros people dressed in a vernacular version of colonial uniforms… continue

Handy Andy: Mirror

Tough cleaning, beautiful results.

Advertising Agency: Ogilvy Action, Durban, South Africa
Creative Director: Cameron Krieger
Art Director: Dylon Dreyer
Copywriter: Tyrone Andrey
Photographer: Pure Studios
Model: Gia Liebenberg
Production Manager: Kagiso Africa
Account Executive: Cara Bulteel
Account Manager: Debbie Kirkbride
Published: June 2013

Cape Town Fish Market: Fresh, Part One

The Cape Town Fish Market is on a big drive to educate people about how fresh its fish is compared to that of some of its competitors, which is actually frozen. Because when the Cape Town Fish Market says fresh, it means fresh from the sea, not “fresh” from the freezer. We created this tongue-firmly-in-cheek TV ad to help people tell the difference between fresh and “fresh”.

Advertising Agency: Lowe Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Additional credits: 7 Films Production
Published: June 2013

Vibrating Train Windows Will Soon Transmit Ads Directly Into Your Skull

If you're ever tired on a subway or train, be careful—a new advertising medium might put some ideas in your head. Literally. BBDO Düsseldorf has developed a special window for public transportation that uses a transmitter to silently release high-frequency oscillations that your brain will convert into sound. Futurama fans will note the similarities between this and Fry's Lightspeed Briefs dream, and Transmetropolitan fans could draw parallels to Information Pollen. I'm sure people who aren't huge nerds also have something to compare this to, but hell if I know what it is.

    

Aktion Deutschland hilft: Regensburg

Unique impressions alongside the Donau. The water is gone, but the damages remain.

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.

Advertising Agency: Heye, Munich, Germany
Creative Director: Željko Pezely
Art Directors: Marie-Astrid Nett, Katharina Hanglberger
Copywriters: Tobias Schwarz, Niklas Prusseit
Photographer: Getty Images
Art Buyers: Martina Hansen, Kim Bianchi
Set Builder: Chris Craven
Published: June 2013

Aktion Deutschland hilft: Passau

Unforgettable moments in the three river city. The water is gone, but the damages remain.

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.

Advertising Agency: Heye, Munich, Germany
Creative Director: Željko Pezely
Art Directors: Marie-Astrid Nett, Katharina Hanglberger
Copywriters: Tobias Schwarz, Niklas Prusseit
Photographer: Getty Images
Art Buyers: Martina Hansen, Kim Bianchi
Set Builder: Chris Craven
Published: June 2013

Aktion Deutschland hilft: Dresden

Experience history on the waterfront of the Elbe. The water is gone, but the damages remain.

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.

Advertising Agency: Heye, Munich, Germany
Creative Director: Željko Pezely
Art Directors: Marie-Astrid Nett, Katharina Hanglberger
Copywriters: Tobias Schwarz, Niklas Prusseit
Photographer: Getty Images
Art Buyers: Martina Hansen, Kim Bianchi
Set Builder: Chris Craven
Published: June 2013

The New York Times Brings Standardized Rich-Media Ads to Its iPad App


The New York Times Idea Lab, a 10-person outfit inside the company that partly applies editorial innovations to new online ad products, is introducing new standardized but interactive ad units for its iPad app, the company said Monday.

One ad unit, for example, enables readers to download media from the iTunes store within the ad. Another unit, which The Times said was inspired by panoramas in its editorial coverage, offers a 360-degree panorama of a retail store. It’s all part of a broader effort, which the paper is calling TimesAction, to simplify the creation and purchase of rich-media ads in its iPad app, and to allow advertisers to bring many of their ads over from its website to the app.

“We want to bring some of the same interactive and engaging qualities of the best web advertising around into a mobile environment,” said Todd Haskell, group VP-advertising at The Times. Previously, most ads that ran on the Times website — particularly the rich media units — could not run on the tablet, according to Mr. Haskell. Translating them for tablets was costly and time consuming.

Continue reading at AdAge.com

Square Tomato Looks For Juicy Client Challenges

SEATTLE—You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field. So when a strange man knocked on the door unannounced and inquired about advertising services, agency principal Frank Clark was a little skeptical.

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Turns out the man was the CEO of Allsports, a sporting goods equipment company. He was actually in the building meeting someone else. But his business needed rebranding, and he’d done his research on this smart, nimble agency, so he decided to pop in. And a new client relationship was born.

allsports

It’s not the staircase or the name that provides the true differentiation. Little by little, Square Tomato is pursuing what Clark calls a “brick and e-retail strategy.” Namely, helping retailers thrive in an e-commerce world. “All retailers know they’re competing on some level with Amazon,” said Clark. “Even if you’re a store with only one location, it’s the cost of entry these days to have an e-commerce presence. Any shopper looking online wants to be able to buy online if they see you exist.” Square Tomato is putting this to the test for clients like Mrs. Cook’s, a kitchenware store with only one physical location but a dedicated e-commerce site.

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Like many startups, Square Tomato was born from Frank’s experience as a senior art director in Seattle, and many connections built over the years. “At a certain point, it simply becomes easier to do direct client work. You know more about how everything needs to get done, and also how to put partners together to make projects happen.”

Looking through Square Tomato’s work, one sees an agency capable of putting together a breadth of fun ideas for nearly any client category – such as the Creative Mystic microsite for Veer, a stock photography service.

creativemystic

It’s that level of fun in Square Tomato’s work that first caught my eye when I moved to Seattle, because we’d both worked on the same B2B client (I worked on it at an Atlanta agency). But Square Tomato was able to get away with some fun ideas my former agency couldn’t.

I asked Clark if doing fun work was a part of the agency ethos.

“Clients are attracted to clever and funny. It’s a foundational advantage. But it’s not enough in and of itself to win business. Clients these days want it all — a certain level of vertical and horizontal expertise. They want to know that you’ve got the category expertise that makes you qualified to work on their business, and they want to know you’ve got the right skill sets, whether it’s TV or web experience. Getting to that point, as I have, takes a while.”

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Anyone willing to take on the Amazon-sized retail world could do well to use an agency like Square Tomato, an agency unafraid of the goliaths of the ad world.

Check out more of AdPulp’s Spotlight on NW Creative series.

The post Square Tomato Looks For Juicy Client Challenges appeared first on AdPulp.

Pelo fim da intimidação em academias

Segunda-feira é o dia mundial dos começos: começos de dietas, de atividades físicas, de retomar aquele projeto de entrar em forma… Ainda mais hoje, uma segunda-feira que ainda por cima é o primeiro dia do mês, primeiro dia do segundo semestre, quando muita gente já começa a sonhar com o verão… Fato é que nem todo mundo gosta de frequentar academias (e entre os que dizem que sim, muitos mentem). Há várias razões para isso, duas delas narradas nos filmes que a Red Tettemer + Partners criou para a rede Planet Fitness.

Quem nunca, por exemplo, se deparou com um instrutor metido a sargento, que simplesmente não está interessado nos objetivos do cliente, apenas em forçá-lo a ultrapassar limites? Ou ainda fez uma aula de yoga e ficou convencido de que era um peixe fora d’água, com todo mundo sentindo o corpo “eliminar as toxinas” e você lá, com cara de ué?

Os dois filmes são legais ao criar esta identificação com quem sofre em academias, mas falham em mostrar porque a Planet Fitness é diferente. Sério, eles acham que as pessoas vão se convencer apenas com a palavra deles? Talvez seja necessário um pouco mais para fazer alguém traumatizado com academias levantar do sofá.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Dogs Dressed As Their Owners

Coup de coeur pour le travail de Sebastian Magnani : un photographe suisse qui a eu l’excellente idée d’imaginer cette série « Underdogs » proposant de découvrir des chiens habillés et coiffés comme leurs maîtres. Une initiative à découvrir sur son portfolio et dans la suite de l’article.

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Dogs Dressing Up Like Their Owners8

Mischievous Fashion Series – This Series is Full of Sultry Poses and Flirty Stylish Dresses (GALLERY)

(TrendHunter.com) This menacing beauty fashion series focuses on two stunning girls wearing stylish dresses as they explore the woods together. This series was shot by talented London-based photographer Aiste Tiriute…

Regina: The World’s First Branded Coffee Stain

Advertising Agency: OgilvyAction, Düsseldorf, Germany
Executive Creative Director / Copywriter: Martin Seele
Senior Art Director: Simon Goebel
Art Director: David Klenner
Client Service Director: Werner Hesse-Quack
Copywriters: Jessica Branke, Mike Bayfield
Head of Project Management: Hanna von Schultz
Awards Coordinator: Toma Soare
Sound Design / Recording: Sprachlabor Audioproduktionen
Video support: Christian Kampschroer / Cilia Images
Promotional item production: Dick Lion / Lion & Lion
Published: March 2013

Angelic Fashion Photography – This Stunning Fashion Series Features Beautiful White Lighting (GALLERY)

(TrendHunter.com) These gorgeous fashion photography captures feature lovely white lighting and elegant white lingerie. Photographer Vladislav Spivak uses a stunning red-headed beauty in this angelic series. Spivak…

Kontor Records: Back to Vinyl – The Office Turntable

Advertising Agency: Ogilvy Germany (OgilvyAction, Düsseldorf & OgilvyOne, Frankfurt)
Chief Creative Officer: Stephan Vogel
Executive Creative Director / Copywriter: Martin Seele
Art Director: Tobias von Aesch
Executive Creative Director: Uwe Jakob
Art Director: Klaus-Martin Michaelis
Technical Director: Jens Steffen
Creative Assistant: Daniel Siegel
Junior Art Director: Esra Bueyuekdoganay
Copywriter: Mike Bayfield
Account Manager: Annika Hake
Head of Project Management: Hanna von Schultz
Award Submissions: Toma Soare
Audio-Video Support: Matthias Rewig / NHB Studios
Published: April 2013