Hasta La Creative!

Convidamos a todos e todas para os novos cursos de Marcos Beccari, em São Paulo, e de Daniel B. Portugal no Rio de Janeiro! As vagas são limitadas e as inscrições já estão abertas. Haverá certificado de formação complementar (curta-duração), e você já pode conferir os cadernos dos cursos, contendo programa e resumo das aulas, disponíveis para download gratuito aqui: filosofiadodesign.com/cursos. Confira abaixo os
três novos cursos ofertados:

RIO DE JANEIRO – Filosofia do design – módulo 1: introdução ao pensamento filosófico no design
Professor: Daniel B. Portugal
Duração: 6 aulas semanais, carga horária de 15 horas.
Data/horário: terças-feiras, de 13 de agosto a 17 de setembro, das 19h00 às 21h30.
Investimento: R$ 390,00.
Local: Cinédia Cena Criativa (Rua Santa Cristina, 5, Glória, Rio de Janeiro-RJ – ver mapa)
Mais informações e inscrições: através do e-mail cinediacenacriativa@gmail.com ou pelo telefone (21) 2221-2633.

SÃO PAULO – Linguagem & Visualidade: como pensar a imagem no campo da criação e comunicação?
Professor: Marcos Beccari
Duração: 6 aulas semanais, carga horária de 15 horas.
Data/horário: sábados, de 27 de agosto a 08 de outubro, das 18h00 às 20h30.
Investimento: R$ 420,00 à vista ou 2x R$ 230,00.
Local: Espaço Fronteira (Rua Campevas, 617, Perdizes, São Paulo-SP – ver mapa)
Mais informações e inscrições: através do e-mail marcosbeccari@usp.br ou pelo telefone (11) 94990-5110.

SÃO PAULO – Introdução aos estudos sobre Consumo
Professor: Marcos Beccari
Duração: 6 aulas semanais, carga horária de 15 horas.
Data/horário: sábados, de 07 de setembro a 12 de outubro, das 18h00 às 20h30.
Investimento: R$ 420,00 à vista ou 2x R$ 230,00.

Local: Instituto Volusiano (Rua Heitor Penteado, 1971, Perdizes, São Paulo-SP – ver mapa)
Mais informações e inscrições: através do e-mail assessoriamulti@gmail.com ou pelo telefone (11) 99952-2440.

Sobre Daniel B. Portugal: Doutorando em Comunicação e Cultura na UFRJ, mestre em Comunicação e Práticas de Consumo pela ESPM-SP e designer gráfico pela UFRJ. Reflete e pesquisa sobre temas relacionados a: consumo, comunicação, ética, estética, teoria da imagem, cultura visual e design. Acredita em um design com potência estética e simbólica: um design que se preocupe com as aparências e que seja profundo por superficialidade. Atualmente é professor substituto no curso de Comunicação Visual / Design da UFRJ. Atua também como colunista e coordenador auxiliar do blog Filosofia do Design

Sobre Marcos Beccari: Doutorando em Educação na USP, designer gráfico e mestre em Design pela UFPR. Interessa-se por Filosofia, Psicologia e Comunicação, o que o levou a pesquisar sobre Filosofia do Design e a encarar o design como articulação simbólica na mediação ficcional entre o sujeito e o real. Além de atuar como professor e pesquisador, coordena o blog Filosofia do Design, integra o podcast AntiCast e colabora com outros blogs/revistas de design e comunicação.

Post originalmente publicado no Brainstorm #9
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Criar um vídeo em stop motion já é por si só um grande desafio técnico e de paciência. A agência russa mfive foi além e criou este belo stop motion com dois simpáticos cães.
<trocadilho infame> Um trampo do cão! </trocadilho infame>

O vídeo é uma propaganda para a operadora de celular Beeline, que convenhamos, não é nada incrível. Mas o stop motion é bem bacana.

A produção demorou cerca de 3 meses para ficar pronta e 7 diárias de estúdio para fotografar os cães. E mais legal que assistir ao produto final, é ver o making of  do projeto:

Dica do meu amigo e mestre do stop motion, Fabio Yamaji 🙂

Post originalmente publicado no Brainstorm #9
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Is it possible for ads to be so arresting and beautiful that they mimic art?

That was the theme of Le Communique Art Show, an exhibit that displays ads — stripped of their logos — as pieces capable of moving people, not just product.

The exhibit, developed by Leo Burnett creative director Nuno Ferreira and associate creative director Ryan Wolin, was the winner of The 4A’s TruthBrief Competition, which asked creatives to improve advertising’s image in order to attract more talent to the industry. The stunt caught attendees by surprise as it was displayed as an “art show” on a college campus in May. Each ad was stripped of markers identifying it as as such, and the audiences weren’t told the origins of the pieces.

Continue reading at AdAge.com

“You react better with more time to think.
Front Assist. Keeps you 3 seconds away from an accident.”

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Illustrator: Pict Estudio
Art Buyer: Teresa Setti/Paula Feijo
Account Supervisor: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Advertiser’s Supervisor: Artur Martins, Tiago Lara
Planner: Cintia Gonçalves, Sergio Katz

It’s been a busy week on the Grey front. Just days after it was announced that the agency promoted chief operating officer Michael Houston to CEO, North America, we’ve received confirmation that the Grey camp has welcomed Zachary Treuhaft as its new chief digital officer. Treuhaft joins Grey from Kansas City-based WPP sibling VML, where he spent the last two-and-a-half years as managing director. We’ve been told that the CDO position is a new one at Grey (Doug Livingston, who left the agency a few months ago if you recall, actually served as EVP/director of digital integration. As seems to be the norm with Grey items, we’ve received a memo regarding Treuhaft’s arrival from the agency’s new CEO. Read on below and after the jump.

“I’m pleased to announce the appointment of Zak Treuhaft as Chief Digital Officer for Grey New York.  Zak joins us from WPP’s global digital agency, VML, where he served as Co-Managing Director of their New York operation responsible for revenue growth, performance, staffing and cultural development of the agency.

Prior to running VML, Zak served as a WPP Fellow in its selective, high-caliber management training program, where he worked as the Director of Product Strategy and Business Development at 24/7 Real Media and led a unique technology partnership between Omniture, Google and 24/7 Real Media. He has also held various other integrated positions such as Group Account Director and Senior Strategist within other digital shops.

continued…

New Career Opportunities Daily: The best jobs in media.

“Don’t buy the wrong present! Mothers’ month at Objetto Casa. Where the unexpected happens.”

Advertising Agency: D/bpv, Cascavel, Brazil
Creative Director: Bruno Vieira
Art Director: Edmar Prigol
Copywriters: Mayara Galindo, Bruno Vieira
Illustrator: Wagner Muniz
Planning: Bruna Nakano
Media: Isabella Tureck

Money talks, but in airports and on board airplanes money screams. If you’re a first class passenger, for instance, you get to jump the line. It’s the way of the world. We respect influence, and influence can be purchased for a pretty penny.

NPR produced a segment today on travelers stranded in Newark and unable to get a flight to San Francisco, due to the crash of Asiana Flight 214 from South Korea.

The report highlights the inequity of the bumping system employed by airlines at a time of severe delays.

It turns out there is a method to this madness: It’s called customer relationship management — or CRM — and airlines helped invent it.

Each passenger’s rights on each flight are determined by a complicated calculus. It includes how frequently they fly and how much they paid for the ticket in their hand.

Are you offended in the least by these practices? Airlines, hotels and other businesses with rewards programs rank your importance by how much money you spend. If you’re a business traveler who flies weekly on full price tickets, you’re king of the jetway, simple as that.

Let’s examine the issue from a different angle. How does it make United Airlines look when it bumps reserved passengers from a flight in order to put aforementioned kings of the jetway in their seats on their totally overbooked planes? There’s no democracy or good will between men here, that’s for sure. Rather, it’s an unwelcome reminder of our class system, and a ding on the brand that passes out favors in a way that makes others feel small.

The post You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story appeared first on AdPulp.

Vanguardia, Ecuador’s only weekly newsmagazine, closed after the government passed a controversial media law that opponents say will stifle investigative journalism.

Du Bin said he could still face trial for accusations he said stemmed from his recent film about a Chinese labor camp and a book about the crackdown on Tiananmen Square protesters.

“Runnovation,” a campaign by New Balance, promotes running as a group endeavor and part of a training regimen.