Hasta La Creative!

This is how mobile allowed football fans to be instrumental in their team’s success:
2 years after the Arab Spring, tension amongst the Tunisian remained. For security reasons, the Government decided that all professional Football League games had to be played without any audience in stadiums, forcing teams and their fans into a frustrating long distance relationship.
At the end of a football season with average results, Tunis team C.S Hammam-Lif faced a critical situation. Ties with their fans had eroded, and the most important game of the year approached: the deciding moment whether C.S Hammam-Lif stayed in the league or not. The team really needed its fans back.

Idea: We created the 12th Man App and brought back fans into the stadium. The 12th Man is a downloadable mobile application that connects every fan to 40 speakers placed inside the stadium.
The app enables them to support their team while watching the game live on TV.
A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing… The more people press, the louder the sound in the stadium.
The 12th man app turned phones, which were only used to talk about games, into a tool to influence the result of the game. By merging two screens and linking fans to stadiums, we empowered them again. Vice versa, the app gave C.S Hammam-Lif the support it needed to win the crucial game and positioned the club as one that truly cares about its fans, keeping them involved in the game against all odds.
A virtual experience turned real and made football an event again.

Results: The 12th Man app made Headline news. It allowed 93.100 fans to recreate a cherished experience they were being denied. 1.2m people watched the game on TV. Energized by the support of their fans, C.S Hammam-Lif won by 1-0, securing their place in the league. 1.2m others watching the game. If you’re a football fan, you can probably agree: the 12th man app saved the meaning of life.
Up next: the Tunisian Handball and Basketball League.

Advertising Agency: Memac Ogilvy, Tunisia

URL: http://www.hotmalm.com/home/

Advertising Agency: Direct, USA
Creative: Spencer Lavallee, Jen Lu, Graham Douglas, Adrian Cabrero, Asa Block

(TrendHunter.com) Unleash your inner superhero and strut around town in a pair of bedazzled Batman pumps. These showstoppers are not just for anyone; to pull these bad girls off you have to be tough enough to kick it…

La Jaguar F-Type est la nouvelle voiture de sport décapotable lancée par la marque. Cette merveille de technologie utilise l’aluminium comme matériau principal et Ian Callum, le directeur du design pour la marque, argue un réel focus sur le pilote. Et de fait les commandes sont inspirées du cockpit des avions de chasse.

What makes a video become a social video sensation and why do some online ads spread like wildfire across the web while others flounder, asks Phil Townend, MD EMEA Unruly.

Ubisoft is still a few months away from the release of Assassin’s Creed IV: Black Flag, the sixth installment in its blockbuster video game franchise, but some recent teamwork with Sid Lee Paris will offer fans and future some customers some strangely artistic publicity. “Defy History,” an interactive art project that will be displayed in Le Musée de la Marine, will let users transpose facial webcam pictures onto a selection of characters that are part of a large historical painting. Before the painting is finished, people will be able to vote on the best faces, with the winners being included in the final product.

It’s hard to say why Ubisoft wanted to jump into this creative work, since the painting project is only tangentially related to Assassin’s Creed IV. Sometimes, companies and agencies overthink, especially for a game about an assassin pirate. If interested, you can find out more details about the picture posting here.

I miss the good ole days of Ezio. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

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