Em um processo inverso do que aconteceu nos dois últimos redesigns, a Mozilla anunciou uma simplicação do logo do Firefox, o ex-navegador preferido de muita gente.
O designer Sean Martell, responsável pelo trabalho, lembra que simplificar nem sempre significa utilizar formas geométricas simples e cores sólidas, o resultado também pode ser alcançado com melhor balanceamento das cores, contrastes e detalhes.
O velho novo logo traz gradientes mais suaves, removendo detalhes do pelo da raposa para melhorar o contraste com o globo em versões reduzidas. A bordas também foram aperfeiçoadas, para garantir boa visualização em diferentes fundos.
Claro que o conjunto é que faz a diferença, mas a alteração mais perceptível fica por conta do braço da raposa. Agora o braço direito, com exibição do ombro, é que toma o primeiro plano, em vez do esquerdo que saia por trás do corpo do animal.
Se você se interessa por redesigns, recomendo ler o processo criativo explicado pelo próprio Sean Martell em seu blog.
Re-enter the dragon? Johnnie Walker and BBH resurrect Bruce Lee via CGI technology (and footage of lookalike actor Danny Chan) for this boring Chinese commercial. The spot, approved by Lee's daughter Shannon, has proven predictably polarizing. Some critics trot out the old objection that showing dead stars in ads is in poor taste, while others claim the memory of Lee—a paragon of physical fitness and athleticism before his death 40 years ago this month, at age 32—is somehow tarnished by his doppelgänger pitching whisky.
The bigger problem is that the ad is dull, something its inspiration never was. Fake Lee walks around a Hong Kong balcony, runs a hand through some water in a pool and mouths lines like, "Dragons never die, because dragons draw power from water. Water. It's like instincts … You cannot grasp hold of it. But let it flow and it has the power to change the world." Dude, drop-kick the faux-losophy … you're supposed to be Bruce Freakin' Lee! The guy was a human CGI machine who routinely defied gravity with furiously elegant fighting moves he choreographed himself. How can you bring him back and not put him in motion—shirtless, freaky, fists-and-feet-flying motion!?
Heck, they should have shown CGI Bruce battling barehanded against Undead Audrey Hepburn—or at least something more groovy than what's on display here. Far from being disrespectful, I believe a highly physical, even frenetic approach would have honored Lee and captured the essence of the man. Bruce Lee was a mischievous badass who reveled in his sensational stunts and brought a transcendent sense of subversive fun to his movies. His violent yet controlled release of kinetic energy forged his connection with audiences around the world. Flying through the air while screaming at the top of his lungs was his defining spiritual statement. Instead, the spirits brand pours us prattle about being a … "game changer"?! Bruce would have demanded such jargon expunged from his film scripts and employed his unshod feet to smack the silly screenwriters upside their heads.
Sadly, the ad fails because Lee is present in body—sort of—but not in spirit.
Advertising Agency: Lowe Roche, Toronto, Canada
Executive Creative Director: Sean Ohlenkamp
Copywriters: Jeremy Richard, Eli Joseph
Art directors: Ryan Speziale, Kunaal Jagtianey
Producer: Shannon Farrell
Make-up: Alyssa McCarthy
Account Director: Frederic Morin
Director: Dean Vargas
Post Production: Motion Pantry
Jeez, what started out as a slow morning turned into quite a busy afternoon. A friend tipped us on this a couple of days ago and after a few inquiries, we’ve now received clarification/confirmation on the matter from Droga5 itself. No, David Droga did not sell his whole operation to talent agency William Morris Endeavor for something well into the nine figures (some are reporting less than half of what we heard), but the latter has indeed acquired a minority stake in Droga5. In a statement, Droga himself says, “Droga5 has always endeavored to be the most influential creative agency in the business, with ideas that move our clients and our industry forward. This partnership will exponentially accelerate our ability to realize that ambition.”
Despite the minority stake acquisition, the management of Droga5’s agency operations will not change according to the parties involved. Terms of the transaction were not disclosed.
Adding to the mix, might as well throw in the statements from WME’s head honchos Ari Emanuel and Patrick Whitesell, who say, “Droga5 is best-in-class across the board—from its management to its creative output. Through this investment, we will be able to join the best artists and storytellers from all verticals, and we look forward to creating new opportunities for our collective clients.”
After 13 years spent moving up the charts at DDB, Paul Gunning has now taken on the top role as CEO of the agency’s Chicago office. Gunning replaces Peter McGuinness, who spent two years at the helm, but is leaving the agency and returning to New York to take on the role of chief marketing and brand officer for Greek yogurt brand, Chobani. Doesn’t seem too surprising considering that Chobani was a client of Gotham, the IPG-owned agency where McGuinness served as president/CEO before moving to DDB. As for Gunning, the newly minted DDB Chicago chief exec spent the last five years as CEO for Tribal Worldwide before assuming his new title.
In a statement regarding his appointment, Gunning says, ”Chicago is my hometown, and DDB Chicago is one of the most storied and well-respected ad agencies in the world. I look forward to my new role and guiding the agency’s way forward with an emphasis on delivering outstanding results to our clients.”
Gunning first started out as an account director at Tribal DDB before moving up to VP/GM and then president before assuming his most recent role.
(TrendHunter.com) An artist who goes by the name ‘Dudeman’ creates fantastically flashy graffiti covered furniture. These dressers and cupboards pretty much contain every color known to man. Fun-loving…
Guardian News and Media is set to report pre-tax losses in the region of £35 million for its year to 1 April 2013 next week, around a 20% drop from losses in 2012.
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