Hasta La Creative!

Lost in all the hullabaloo of Suzanne Powers‘ departure from CP+B and appointment as EVP/chief strategy officer at McCann is what’s happening on the former’s end in the wake of the move. Our bad. As you may have read, CP+B is restructuring its planning department (or COG department as they call it), axing the global strategy officer position formerly held by Powers to start with. According to CP+B camp, under the new structure, the COG departments in each of the agency’s offices will report to an executive planning director designated for said office. CP+B is kicking things off by promoting Jason De Turris and Benny Thomas to EPDs for Boulder and L.A., with Miami and Europe appointments to be announced at a later date.

In addition, CP+B has launched a new initiative called Mixed Reality Lab, which will be led by nine-year agency vet  Wojtek Szumowski, who currently holds the title of EVP/group director of cognitive and cultural studies. What is Mixed Reality Lab? Well, according to CP+B’s rather poetic description, it’s “designed to continue to question convention, to prototype, experiment and examine the relationships between humans, technology and brands.”

Regarding the planning revamp as a whole, CP+B CEO Andrew Keller says in a statement, “At CP+B, we are constantly reassessing our structure, ensuring that we are meeting and exceeding our clients’ needs in every capacity, and streamlining and redefining as we see fit. This new structure really speaks to where we are as an agency, and the innovation and global strategic insights that we offer our clients are best delivered in this redesign.”

New Career Opportunities Daily: The best jobs in media.

The move of Cadillac’s creative account from Publicis Groupe’s Fallon in Minneapolis to a new Interpublic Group of Cos. team dubbed Rogue has prompted numerous questions.

How will a structure that’s spread out across multiple cities work for GM? Why the name ‘Rogue’ for the agency? And did Interpublic — which has been expanding its presence on the automaker’s roster — have an inside track all along? We spoke to General Motors to get some answers.

“All of the invited agencies demonstrated a high level of thinking and clearly worked very hard during the review process,” said Bob Ferguson, vice president of Global Cadillac, in a statement. “We selected Rogue because its strategic insights, creative vision for Cadillac and strong luxury and automotive experience were the best match for our global growth plan.”

Continue reading at AdAge.com

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