“A New Japanese Power.”
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Sigal Abudy
Art Director: Eyal Segal
Copywriter: Tomer Abramovitz
Illustrators: Pavel Goralikov, Yan Fedorov
Advertising Agency: Havas Worldwide, Milan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Erick Loi
Copywriter: Dario Villa
Director: Alberto Colombo
Dop: Alessandro Pavoni
Production Company: Filmmaster
Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Joan Vidal, Fer García
Art Director: Fer García
Copywriter: Joan Vidal
Production Company: El Picnic
Director: Elena Trapé
Ao longo do tempo, o Foursquare mudou seu posicionamento, e com ele também o comportamento de seus usuários. A proposta inicial de simples compartilhar o local em que você está mudou bastante, hoje funcionando muito mais como um guia crowdsourcing do mundo.
Acredito que muita gente abandonou a rede social no meio do caminho, mas que agora – depois de bilhões de check-ins e informações geradas pelas pessoas – perdem o melhor que a ferramenta pode oferecer. Símbolo disso é a própria redução de importância de badges e números, com o incentivo do aumento de qualidade do serviço prestado. Para descobrir onde ir e o que fazer, ainda é uma rede social imbatível.
E se antes as marcas corriam para criar badges, que logo seriam esquecidas, atualmente é preciso pensar um pouco mais. A Samsung aproveitou o gigantesco histórico de dados do Foursquare para produzir uma máquina to tempo.
A ação que promove o Galaxy S4 e o slogan “The Next Big Thing”, resgata todos os seus check-ins para exibir uma timeline interativa. Com diversas estatísticas e a possibilidade de ir e voltar no “tempo”, a Time Machine ainda monta um guia no final – baseado nas suas preferências – com os próximos lugares que você deveria conhecer.
Experimente: foursquare.com/timemachine
Post originalmente publicado no Brainstorm #9
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Microsoft is teaming up with Best Buy to promote machines with its latest Windows 8 operating system as the software maker and electronics retailer try to combat the worst personal computer slump on record.
Microsoft is setting up its own Windows stores inside 500 Best Buy outlets in the U.S. and 100 sites in Canada, the companies said Thursday. Other Microsoft products including the Windows Phone and Xbox gaming machine will also be featured as part of the alliance.
Windows 8, an overhaul of Microsoft’s flagship operating system released in October to appeal to mobile users, has failed to reignite the ailing PC market, where shipments plummeted by their largest margin on record in the latest quarter, according to research firm IDC. Best Buy, the world’s largest consumer-electronics retailer, posted an $81 million first-quarter loss amid mounting online competition.
(TrendHunter.com) These paper glasses are an awesome and inexpensive Father’s Day gift. Paper craft website Mr. Printables provides a free template on its website for this cut-and-glue creation. The simple…
iStockphoto, you know…that service you pour over hoping to find the perfect imagery for your creative machinations, is out with an infographic that reveals the inners working of designers’ minds.
Findings include the fact* designers have the attention span of a goldfish, equate finding the perfect image to finding $1 million, have a thing for unicorn deathmatches and have a really, really intense propensity for the color blue.
Check it all out below.
* Word used in the loosest sense possible. Though experience shows, it’s really not all that far from the actual truth.
iStockphoto, you know…that service you pour over hoping to find the perfect imagery for your creative machinations, is out with an infographic that reveals the inners working of designers’ minds.
Findings include the fact* designers have the attention span of a goldfish, equate finding the perfect image to finding $1 million, have a thing for unicorn deathmatches and have a really, really intense propensity for the color blue.
Check it all out below.
* Word used in the loosest sense possible. Though experience shows, it’s really not all that far from the actual truth.
Five months after Sarah Palin’s first stint with the channel ended, the former vice-presidential candidate will become a paid contributor.
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(TrendHunter.com) This printable Father’s Day card is a paper-made craft that opens just like a toolbox. The mini toolbox card is a cleverly crafted piece of paper art. The exterior of the card is modeled after…
La marque de nourriture pour chiens Purina Dog Chow a demandé à Publicis Bogota d’imaginer une campagne print. Le résultat, « Stop treat your dog like a trashcan », nous rappelle que le chien n’est pas une simple poubelle avec humour. Des affiches visuellement réussies et en décalage à découvrir dans la suite.
One of the quirky things that’s readily apparent about R/GA founder/chairman/CEO Bob Greenberg is the fact that he likes to dress in all black and wear his hair longish and unkempt, under a black fedora, beatnik-style. It makes sense given his creative roots, yet it’s a curious ensemble for someone who, more fittingly, should be wearing a cowboy hat.
In the ’70s and ’80s Mr. Greenberg pioneered his way through the entertainment space creating memorable special effects and titles out of his company R/Greenberg Associates.
Now, his agency R/GA has brought digital to the forefront of advertising with groundbreaking work for Nike, including the Nike+ platform and the more recent Fuelband. The latter earned top honors this year at the One Show Interactive, where R/GA was also named Interactive Agency of the Year. In 2012 Fuelband also earned multiple Grand Prix at the Cannes Lions International Festival of Creativity, where Mr. Greenberg will be serving as chair of the Cyber Lions Jury next week.
(TrendHunter.com) These superhero noir illustrations by artist Marco Manev showcase your favorite super heroes in amazing minimalistic style.
There’s just something about seeing your favorite superheroes in…
The deal, announced on Wednesday, will pay Fleetwood Mac when the band’s songs are played on the radio and on the Internet.
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Here’s the question everyone is asking:
“Is Edward Snowden a hero or a criminal, a whistleblower or a traitor?”
But here’s the question they really should be asking:
“Does America still have its original revolutionary backbone, or are we a nation of sheep?”
Conventional opinion says that the CIA will have Snowden extradited and then criminalized, put on trial like Bradley Manning, demonized like Daniel Ellsberg, or even murdered like Garry Webb – that he will spend at least ten years in prison, or life, or worse. This may well happen, but there is another, much more tantalizing possibility that Snowden’s courageous action has triggered, something much more momentous – a sudden unexpected shift in the American Psyche – a realization that since 9/11 something has gone terribly wrong in the land of the free and the home of the brave … that the NSA, CIA, FBI are starting to smell like the East German’s Stasi, The Russian KGB, The Fascist police states of the 1930’s and 1940’s – that Americans are spying on Americans … that we are being treated like a nation of petrified snitches cowering in the dark … and that the time has come to turn the light on in a darkened America.
Maybe this weekend someone working at NSA headquarters will get fed up, once and for all, with spying on his fellow citizens and turn another light on in that big, black box … telling us in detail how things really work in there.
And then, maybe the week after, a CIA operative at the Pentagon will suddenly decide to come clean and tell us how the Iraq war really started and provide us with one of those torture videos that were supposedly destroyed.
And then, maybe an army intelligence officer will fill us in on what really happened in Afghanistan, in Pakistan, in Yemen – telling us who our allies really are and what regimes we really support in the deep global state behind the veneer of mainstream media. Then …
Maybe on July 4th someone at The Whitehouse will remember that this nation was built upon revolution … and that the nation’s integrity, democracy – hell, the nation’s entire future depends upon the existence of people like Snowden who dare to tell us what really goes on behind closed doors, that these otherwise ordinary people continue to summon the courage and humanity to come out of the shadows and take a stand against institutionalized criminality.
Maybe, like at the end of a movie, when the hero finally reveals his true identity and everyone rises to applause, an unstoppable wave of courageous souls will now stand up in solidarity and turn the lights on all over this darkened nation, kicking off a chain reaction of refusal against the military-surveillance complex that President Eisenhower tried to warn us against half a century ago.
So hey all you dreamers, schemers and expectant souls out there, are you ready to turn on the light?
#OCCUPYBLACKBOX
Read more on Adbusters.org
(TrendHunter.com) A group of knitters from Yarn Bombing Los Angeles tragically bombed an entire museum with yarn in what is being called ‘CAFAM Granny Squared.’ Over 500 knitters collaborated in order to…
The Super Bowl this was not.
And it wasn’t exactly Coney Island on July 4, either. But you would never have known it based on the wild cheers coming out of a bar in New York’s Garment District last night. Instead of touchdowns prompting the applause, it was the first Agency Hot Dog Eating contest hosted by Taykey — a real-time-marketing startup — and Major League Eating.
Taykey hatched the idea for the contest to so that agencies could hobnob with one another in a social atmosphere. Major League Eating and hot-dog marketer Nathan’s Famous were more than happy to provide the food.
(TrendHunter.com) This stunning fashion photography series focuses on athletic women in sports equipment. These shots are both sexy and empowering. Sports are mainly dominated by men, but these sultry sports vixens…
The interns, who worked for W Magazine and The New Yorker, say they were paid less than $1 an hour.
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