Why the ‘N’ Word Caught Up With Deen After She Survived an Earlier Crisis


Paula Deen hid her diabetes diagnosis for three years and then came out with her illness while signing on as spokesperson for a diabetes drug, all the while continuing to promote sugary, high-calorie recipes like Twinkie Pie, Deep Fried Cheesecake Fried Stuffing on a Stick.

Her brand, which is all about food, survived.

Yet somehow she couldn’t survive using the “N” word. The key with the “N” word is to own the mistake, explain it and apologize right away. When she did the no-show with Matt Lauer, that raised questions. Though she had already admitted using the word, folks felt she had something to hide.

Continue reading at AdAge.com

Facebook to Shield Ads From Offensive Content

The company said it would remove advertising from pages with content that might be offensive or controversial.

    

Floating Room Installations – The ‘Monte-Meubles’ Features a Living Room Suspended in Mid-Air (GALLERY)

(TrendHunter.com) Suspended in mid-air, a sculpture called ‘Monte-Meubles’ makes it look as if a God decided to detach a room and lift it into the air. Created by artist Leandro Erlich, the surreal…

Meet the Law Firm Driving the Intern Lawsuits


The law firm Outten and Golden is representing clients in the bulk of lawsuits brought against media companies by former unpaid interns. The firm is currently litigating cases against Hearst Magazines and Conde Nast. It represents clients who filed suit against Fox Searchlight Pictures, a case in which the judge this month ruled in favor of the plaintiffs. And it represented unpaid interns who sued Charlie Rose, who agreed to settle the case and pay his former interns.

According to Sally Abrahamson, an associate at Outten and Golden, the firm is not trying to destroy the intern system, but instead it seeks to reform it. “This is a social justice issue,” she said. The firm said it is not soliciting former interns; instead, according to its attorneys, the interns are finding Outten and Golden.

Among its marketing strategies is the blog Unpaid Interns Lawsuit, which is managed and written by Outten and Golden employees. Content on the blog includes information about the firm’s cases as well as news and information about internships and the law. The blog is among the first sites that appears in a Google search for “unpaid intern lawsuits.”

Continue reading at AdAge.com

DealBook: S.E.C. Begins an Inquiry of Thomson Reuters Data

The Securities and Exchange Commission is investigating why certain clients of Thomson Reuters received and traded on manufacturing data ahead of its official release.

    

Media Companies: Who’s Vulnerable As Intern Lawsuits Snowball?


Media companies alarmed by the spate of lawsuits by former interns can expect more of the same soon, according to experts in labor law.

A judge’s ruling on June 11 that Fox Searchlight violated minimum wage laws by not paying interns is likely to embolden other potential plaintiffs. They had been gathering anyway, filing new lawsuits against Conde Nast on June 14 and Gawker Media on June 21, alleging that each company had violated laws by failing to pay minimum wage.

The statute of limitations in New York for cases involving wage and labor issues is six years, legal experts said, meaning thousands of former interns could potentially bring suits or join class actions against their former employers.

Continue reading at AdAge.com

Air France / KLM: Mr Miles

“Mr Miles: catch him and fly”, an online discovery game supported by the social networks. Explore the world to track down Mr Miles, the “biggest traveller of all time”. Be fast, be curious, 3 million miles to win! http://mrmiles.flyingblue.com

Advertising Agency: RAPP, Paris, France
Creative Director: Damien Frossard
Art Director: Alexandre Burt Riley
Copywriter: Aurélien Liguori
Illustrator: Hélène Builly
Sound Design: Guilhem Tamisier
Production trailer: Buffalo Corp

Last chance: Media Week Awards extended to 2 July

Following popular demand, and a flood of late entries, Media Week Awards has been extended until Tuesday 2 July.

Facebook Moves to Block Ads From Offensive and NSFW Pages


Facebook is making moves to protect its advertisers from the trolls who lurk in dark corners of the site — as well as from more benign, but not-safe-for-work, content.

The social network announced Friday that it will do a sweep of pages and groups starting Monday and block ads by the end of the week from the ones deemed controversial under a more expansive set of criteria than it previously had in place. Pages that are suggestive of violence or animal cruelty will be ad-restricted under the new policy, for example, as well as ones that are sexually explicit, even if they don’t portray violent scenarios.

The move is a response to a PR crisis the company faced in late May, when activists decrying the abundance of Facebook content glorifying violence against women prompted marketers like Nissan U.K. and Zipcar to temporarily pull their advertising from the site. The furor appeared to have quieted, but last week British pay-TV service BSkyB pulled its Facebook ads after one of them appeared next to offensive content, according to The Guardian.

Continue reading at AdAge.com

Barbican builds three dimensional visual illusion in Dalston

Argentine artist Leandro Erlich has created an installation called Dalston House for the Barbican that produces an illusion using a giant mirror and the façade of a Victorian terraced house.

Autosport: Bathroom

Mom, Dad, Schumi, Mikka, Ronnie (Swedish Formula 1 star in the 70’s)
For those who really like motorsport.

Advertising Agency: Spenat, Sweden
Photographer: Lipkin
Published: May 2013

The Great Gatsby VFX

Chris Godfrey, responsable des effets visuels pour Gatsby le Magnifique, nous amène au travers de scènes du film à admirer son travail. La vidéo présente les effets visuels sur le principe du avant/après, l’exercice est impressionnant. Un voyage incroyable dans les coulisses du film à découvrir en images et en vidéo.

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The Fascinating Story of How David Chase Turned HBO Into a Cultural Powerhouse


Today we’re kicking off the Ad Age Summer Weekend Reader — a fresh post each Friday afternoon that serves up an in-depth read about media and/or marketing. Basically, great stuff we’re eager to share with you, with an emphasis on newly published articles that use stellar writing and compelling narrative to explain how our world really works. Think of them as smart reads for the beach or the train.

Our first pick is an article from July’s GQ, “The Night Tony Soprano Disappeared,” that is actually a book excerpt from “Difficult Men: Behind the Scenes of a Creative Revolution, from The Sopranos and The Wire to Mad Men and Breaking Bad,” in stores July 3 (but already available on Amazon). The issue of GQ was, eerily, already in print and on newsstands when James Gandolfini died last week.

Author Brett Martin, who spent plenty of time on the set of “The Sopranos” while working on his book, has added a brief forward to the online version of the excerpt to acknowledge Gandolfini’s death and put his legacy in context: “It is not too much of a stretch to say that if Gandolfini had not gotten the role of Tony Soprano — as, by all rights of all television rules ever written, he shouldn’t have — and attacked it with such gusto, television would not be what it is today. Without an actor capable of finding Tony’s melancholy, his soulfulness, his absurdity and his rage, the era of TV antiheroes may never have found its foothold.”

Continue reading at AdAge.com

Mercedes Benz: Hair

Advertising agency: Net#work BBDO, South Africa
Agency producer: Caroline Switala
Executive creative directors: Jenny Glover, Brent Singer
Production company: Egg Films
Director: Bruno Bossi
Director of photography: Paul Gilpin
Production producer: Kirsten Clarence
Executive producer: Colin Howard
Post production co: Black Ginger
Editing company: Priest
Editor: Matthew Swanepoel
Music Company: Pulse Music
Composer: Doug Katsaros
Exec Producer: Marc Algranti
Released: April 2013

As vantagens da tecnologia no ensino das crianças

Você já deve ter percebido que lousa, giz, caderno e lápis não são mais os únicos materiais utilizados no ensino hoje em dia. As Tecnologias de Informação e Comunicação (TICs) – internet, notebooks, smartphones, cameras digitais, tablets etc – já fazem parte do cotidiano dos alunos e das escolas.

Essas diferentes tecnologias digitais permitem aos alunos o contato com novas linguagens, e aproximam o conteúdo de ensino às novas gerações, os nativos digitais, que desde pequenos tem naturalidade e domínio sobre os recursos tecnológicos. Mas quais são, efetivamente, as vantagens e resultados desses gadgets no ensino?

Um projeto realizado pelo núcleo de ensino da Unesp (Universidade Estadual Paulista) mostrou que o uso da tecnologia na educação melhora em 32% o rendimento dos alunos em matemática e física, em comparação aos conteúdos trabalhados de forma expositiva em sala de aula.

Animações, simulações e jogos, que ensinavam análise combinatória por exemplo, foram incluídos no currículo escolar de 400 crianças na cidade de Araraquara, interior de São Paulo,  e mostraram que 51% dos alunos que tinham dificuldades na aprendizagem melhoraram seu rendimento a partir do uso dessas novas ferramentas.

TIC

A doutora em educação pela UNICAMP, Cristina Tempesta, acredita que o uso das TICs contribuem em todas as áreas de estudo. “É só pensar em uma aula de artes com uma visita virtual ao Louvre com ajuda do Google Art Project, ou uma aula de Biologia utilizando imagens reais do Pantanal e . As TICs vieram para facilitar o ensino e trazer qualidade e mobilidade para os conteúdos”.

TIC

A aula depende muito do professor, e antigamente ele era o único detentor de conhecimento. Hoje, ensinar para alunos que antes de serem alfabetizados já tem contato com tecnologia digital é um desafio para o profissional. Ele tem que aliar as bagagens de informações – o acesso e a facilidade digital do aluno com conteúdos e experiências que só ele possui – para que o aproveitamento da aula seja muito maior.

“Do ponto de vista do aprendizado, essas ferramentas devem colaborar para trabalhar conteúdos que muitas vezes nem poderiam ser ensinados sem elas, portanto não significa que apresentações de Power Point vão agregar conteúdo. Deve existir todo um planejamento, uma integração e uma interação dos profissionais para o uso dessas ferramentas digitais. Assim como não faz sentindo ver o crescimento de uma semente em uma animação se podemos fazer experimentos reais. A tecnologia só vai atrapalhar quem não souber fazer bom uso dela”, lembra Cristina.

Como não é possível que cada aluno tenha um iPad ou que cada carteira seja um computador, é interessante notar que com pequenos exemplos de utilização de novas tecnologias a dinâmica das aulas pode mudar. Sites, programas e aplicativos , como Geogebra – que reúne recursos de álgebra, geometria, gráficos e tabelas – e o Músculos Anatomia – onde é possível acessar imagens e descrições detalhadas sobre toda a anatomia humana – já estão sendo incluídos no currículo e no dia a dia dos professore e alunos. Já o Stellarium permite mostrar planetas e constelações em 3D, e o Tríade – faz uma viagem ilustrada ao século XVII pela história da revolução francesa.

TIC

O desafio de integrar ensino e tecnologia pode ser feito de forma bem simples e fácil. O uso de celulares, ferramenta democrática e em grande número nos dias de hoje, pode iniciar uma revolução no modo de ensino e suprir a falta de muitos matérias digitais nas escolas. A partir de facção de documentários, videos, fotos e textos sobre assuntos estudados e até mesmo projetos de campo, os alunos poderão compartilhar com os outros suas ideias pessoais e em conjunto e iniciar debates e troca de informações. Além de contribuir, também, imensamente com as crianças portadoras de necessidades especiais que com a ajuda de ferramentas sonoras, visuais e com recursos de escrita podem ilimitar seu conhecimento e conseguir desenvolver-se, interagindo com os outros alunos através das mesmas ferramentas.

51% dos alunos com dificuldades de aprendizado melhoraram o rendimento com auxílio da tecnologia

A mera presença de gadgets em sala de aula não significa necessariamente inovação e aprendizado. Os professores têm que se formar adequadamente para a cultura digital e fazer valer o ensino munido da tecnologia digital. A aluna Taymara Moro conta “sem a disponibilidade de um tablet ou um computador por aluno a preparação dos professores foi fundamental no meu ensino. Através de aulas pensadas para serem complementadas com videos, aplicativos e imagens reais pude compreender melhor muitos dos conteúdos das matérias”.

Lena Cypriano, mãe de duas crianças que estudam com a ajuda de ferramentas digitais acredita que expor os alunos ao contato com elas e desenvolver novas formas de linguagem e metodos é prepara-las para as mudanças que estão acontecendo hoje em dia. “Os alunos que transitam pelos diversos espaços e sabem utilizar os diferentes recursos tem mais preparo para estar nas situações diversas da demanda atual. É positivo que conheçam e saibam utilizem os recursos. A escola prepara os alunos para a vida além dela, portanto, saber usar as ferramentas é saber lidar com o mundo. Considero importante também que a escola trabalhe com equilíbrio em todos os aspectos, pois quaisquer ferramentas utilizadas em demasia nem sempre abrem espaço para outros aprendizados”.

A série Diálogos, promovida pela Fundação Telefonica, Porvir e Inspirare, discutiu as tendências, desafios e oportunidades de uso das tecnologias na educação e é um bom caminho para quem quer começar a conversar sobre o assunto. É necessário cada vez mais discutir as dificuldades e facilidades do ensino integrado da tecnologia digital no dia a dia dos alunos. Já é comprovado que ele é um vantajoso método de melhorar o desempenho dos alunos. Resta agora a democratização, ampliação e o treinamento cada vez maior dos profissionais para que esses casos aumentem.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Nissan North America: Your Door to More

Nissan and Critical Mass have created a user-controlled interactive video experience entitled, Your Door to More, to promote the new Versa® Note™. The immersive digital video website takes the viewer on a journey of the car through the eyes of people doing what they love. By simply scrolling, the Nissan Versa® Note™ digital experience transforms the hatchback’s defining characteristic—the hatch itself—into a gateway to passions and interests; turning it into “the door to more”.

To create Your Door to More, Critical Mass wove together a fast-moving image sequence in HTML that acts like a video to allow the user to control the viewpoint. Beginning in the Versa Note’s hatch, Your Door to More lets users fly through the back hatch to activate cinematic video vignettes at various hotspots. See the aerodynamic design details through the eyes of roller skaters, experience the cargo versatility through the perspective of street artists, and even learn about innovative tech from the vantage point of an RC helicopter enthusiast.

From the start, Critical Mass aimed to bring a human element to vehicle exploration that goes far beyond the 360-degree car panorama. Critical Mass teamed up with award-winning production company 1st Ave Machine to do a specialized shoot across four locations in LA to create custom video content for the experience. Your Door to More is the first initiative that will lead into the campaign for Versa Note starting this fall, created in partnership with TBWA\Chiat\Day and OMD.

Try it out here: http://www.nissanusa.com/cars/versa-note/features/

Advertising Agency: Critical Mass, USA
Group Creative Director: Steve Savic
Creative Director: Jordon Mowbray
Art Directors: Skylar Pelletier, Andrej Milosz
Designers: Euny Choi, Scott Malo, Adrian Suva, Philippe Clairo
Planning Directors: Kerry Janes, Chrissie Graboski
Development: Scott Ingalls, Philip Musser, Evan Lask
Copywriters: Peter von Sass, John Hamilton
Client Services: Kelly Ladwig, Adriana Grajales
Producer: Gene Ho
Film & Production: 1st Ave Machine

Grey and E-Trade Split as Agency Review Is Launched


E-Trade and longtime agency Grey New York are parting ways, ending a six-year relationship that arguably marked a turnaround in the WPP-owned shop’s creative fortunes.

People familiar with the matter said the marketer is in the initial stages of a request-for-proposal process to select a new agency of record. A group of shops including Grey were sent non-disclosure agreements, but Grey, the shop that’s overseen the popular talking-baby campaign since 2008, decided not to participate.

A memo to employees from Grey President Tor Myhren and Chief Operating Officer Michael Houston, said the decision was in “both Grey’s and E-Trade’s best interests.” The memo portrayed the split as the agency resigning the account.

Continue reading at AdAge.com

Selfridges drafts in 300 photographers for one-off shoot

A 300-strong crowd of London-based creatives were invited to bring their own cameras to a fashion shoot for the launch campaign of Selfridges’ new denim department.

Goverment of the Republic of Macedonia: Prayer

Advertising Agency: New Moment, Macedonia
Regional Creative Director: Dushan Drakalski
Producer: Vladimir Anastasov / Sektor Film
Directors: Marko GJokovik, Dushan Drakalski
Editor: Filip Grcev
Additional Credits: Miftar Islami, Father Mihail

Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign

The buzzword “consumer generated media” has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will.

According to Adweek, something as simple as a brand-provided post card (and the postage to send it) can make a difference.

Postagram Postcards on Facebook

Through Aug. 15, Hyatt Hotels is encouraging guests to personalize up to two complimentary postcards via a Facebook app that’s available on Postagram and Hyatt House’s pages on Facebook.

The offer is aimed at guests, but anyone can use it to send two free postcards.

Chris Walker, VP of brands for Hyatt House and Hyatt Place said, the campaign helps guests “keep up with friends, colleagues and loved ones while they’re on the road, which can often be tough to do.

“Most direct mail is boring stuff,” said Matt Brezina, CEO of Sincerely, which owns Postagram. “What we are doing is different because it’s personalized. What’s more, it’s personalized by someone the recipient actually knows. It’s not just from some company.”

The post Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign appeared first on AdPulp.