Brewt. Strong Pale Ale. 8% ABV
Advertising Agency: RBH, Meriden, UK
Creative Directors: Stuart Jackson, Mike Kalin
Art Director: Stuart Jackson
Copywriter: Mike Kalin
Photographer: Martin Brent
Published: June 2013
Brewt. Strong Pale Ale. 8% ABV
Advertising Agency: RBH, Meriden, UK
Creative Directors: Stuart Jackson, Mike Kalin
Art Director: Stuart Jackson
Copywriter: Mike Kalin
Photographer: Martin Brent
Published: June 2013
Brewt. Strong Pale Ale. 8% ABV
Advertising Agency: RBH, Meriden, UK
Creative Directors: Stuart Jackson, Mike Kalin
Art Director: Stuart Jackson
Copywriter: Mike Kalin
Photographer: Martin Brent
Published: June 2013
As it faces steeper competition in a fast-growing category, Greek yogurt marketer Chobani is undertaking its second creative-agency review this year.
"We recently amped up our internal marketing and communications team, adding a deep bench of world-class professionals to mirror a traditional agency model," the company said in a statement. "With this agency review, we are looking to match our internal strength with a partner who shares our vision to provide people with access to delicious and nutritious food."
Chobani, which is the top-selling Greek brand in the U.S., had moved the account to Boston-based independent agency Boathouse in February after a short stint with Leo Burnett, New York. Boathouse will not be considered in the review, according to a Chobani spokeswoman. Ark Advisors in New York is supporting the search.
After spending the last four-plus years at BBDO/Proximity, where he served as SVP/group planning director on Gillette, Emirates and Campbell’s, Collin Douma has moved on to fellow NYC-based agency, Publicis Kaplan Thaler. Sources familiar with BBDO confirm Douma’s departure, but PKT has yet to provide some clarification on the matter.
The now-ex-BBDO staffer worked primarily out of BBDO sibling, Proximity, working first at the agency’s Toronto office and then its NYC hub. Prior to BBDO, Douma has worked at the likes of Ford, Hill & Knowlton and MacLaren McCann. From what it appears, Douma is now leading global brand strategy for P&G’s oral care line including Crest, Scope and Oral-B.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: TBWA\CHIAT\DAY, USA
Global Director Media Arts: Lee Clow
GCD: Gage Clegg, Becca Morton
Art Director: Annie Johnston
Executive Agency Producer: Guia Iacomin
Agency Producer: Chris Spencer
Director of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Robin Rossi
Account Director: Shannon Franqui
Management Supervisor: Pamela Lloyd
Assistant Account Executive: Brigette Edler
Group Planning Director: Oke Mueller
Planner: Megan Powers
Production Company: Park Pictures
Director: Chris Wilcha
Executive Producer / Owner: Jackie Kelman Bisbee
EP / Head of Production: Dinah Rodriguez
EP: Mary Ann Marino
Line Producer: Michelle Currinder
Editorial: Venice Beach Editorial
Editor: Greg Young
Assistant Editor: Don Andrews
EP: Hunter Conner
Color: The Mill
Colorist: Greg Reese
EP: Larue Anderson
Online: The Mill
Lead Artist: Robin McGloin
Producer: Kiana Bicoy
Music: Mesthetics
Composer: Adam Goldman
Sound Design: Hammers Project
Sound Designer: Johannes Hammers
Audio Mix: Play Studios
Mixer: John Bolen
EP: Lauren Cascio
Stairway Cinema est un projet monté par le collectif néo-zélandais OH.NO.SUMO. Installé dans un coin de rue à Auckland, cette mini salle de cinéma en plein air a pour but de recréer un espace de socialisation et de communication en projetant des court-métrages issus d’Internet. Un projet séduisant à découvrir.
As mainstream journalists and media organizations continue the state department inspired character assasination of whistleblower Edward Snowden, anonymous sources in the US security establishment have been quoted by Reuters News Agency saying: “militants have begun responding by altering methods of communication, a change that could make it harder to foil attacks.”
The story, The ‘Snowden Effect’: U.S. spies say militants change tactics written by authors Mark Hosenball, Matt Spetalnick and Peter Apps, says:
Intelligence agencies have detected that members of targeted militant organizations, including both Sunni and Shi’ite Islamist groups, have begun altering communications patterns in what was believed to be a direct response to details on eavesdropping leaked by the former U.S. spy agency contractor, two U.S. national security sources said.
How convenient that just as Snowden is fighting for his freedom, on the run from the most heavily armed and telecommunications savvy superpower the world has ever known, that unattributed claims about unidentified muslim groups changing tactics are getting legitimate treatment in the media. This has state department lies and political spin written all over it. Did these reporters go to the Stephen Glass school of journalism?
“I covered al-Qaeda for The New York Times, and, believe me, they know they’re being monitored,” said Chris Hedges on a recent interview about Snowden on Democracy Now. “The whole idea that somehow it comes as a great surprise to jihadist groups that their emails, websites and phone calls are being tracked is absurd.”
Hey Reuters! Remember when Cheney, Rumsfeld and Bush cited the USA mainstream press and its anonymous-source-laden articles as proof that Saddam Hussein had weapons of Mass Destruction? Where do you think those anonymous comments came from?
We hope that the American people are smart enough to see through this nonsense. Every major media outlet in North America has blood on their hands from both gulf was and the war on Terror … and now this.
Read more on Adbusters.org
Advertising Agency: Fellow, Minneapolis, USA
Creative Directors: Eric Luoma, Karl Wolf
Executive Producer: Judy Brink
Production Company: Blacklist
Directors: Zoe Wishart, Lutz Vogel
Executive Producer: Andrew Linsk
Producer: Alexander Unick
Animation Studio: HiFi 3D
Animation Supervisors: Jonathan Dorfman, Szymon Weglarski
Music: Egg
Branding Agency: Hen’s Teeth
Founding Partner: Bruce Tait
Director, Project Management: Heidi Anderson
AOL is holding open try-outs today for more than 500 would-be anchors for its new live video service. Amid the chaos, captured here in a shot from CEO Tim Armstrong, AOL is trying another experiment: a live video ad for P&G’s Secret Deodorant brand.
Auditioning for a job is a stressful situation for anyone, so what better time to talk about a concept that Secret is trying to introduce to the world: “stress sweat.” Needless to say, there’s plenty of stress sweating going on at AOL this morning.
The concept of the live ad, of course, harkens back to the dawn of TV, before the 30-second spot, when advertisers underwrote entire shows and often had their name on them, like “Texaco Star Theater,” “Philco TV Playhouse,” “The Colgate Comedy Hour” and “Gillette Cavalcade of Sports.”
AOL is holding open try-outs today for more than 500 would-be anchors for its new live video service. Amid the chaos, captured here in a shot from CEO Tim Armstrong, AOL is trying another experiment: a live video ad for P&G’s Secret Deoderant brand.
Auditioning for a job is a stressful situation for anyone, so what better time to talk about a concept that Secret is trying to introduce to the world: “stress sweat.” Needless to say, there’s plenty of stress sweating going on at AOL this morning.
The concept of the live ad, of course, harkens back to the dawn of TV, before the 30-second spot, when advertisers underwrote entire shows and often had their name on them, like “Texaco Star Theater,” “Philco TV Playhouse,” “The Colgate Comedy Hour” and “Gillette Cavalcade of Sports.”
To evolve and stay relevant, agencies need to add new disciplines and skill sets. Yet bringing those disciplines and skills in-house is especially challenging for small-to-mid-size agencies. Do you build organically by hiring one or two key people, or buy a firm and tuck it into your shop?
Business headlines are filled with strategic acquisitions. Tech firms like Yahoo! snap up Tumblr to add critical buzz and attract new eyeballs to their platforms. Banks gobble up their competitors as easily as they accept deposits, to increase their financial and geographic presence. Law firms acquire competitors to add new skill sets and client revenues.
Yet smaller advertising agencies are often left behind when it comes to making acquisitions. In my experience, agency owners are gifted either creatively or in landing and serving clients. But they falter at pulling off successful acquisitions; the x’s and o’s it requires are simply not a strength of most communication pros.
With an audience that is exclusively 50 and older, AARP’s core membership might seem more traditional than consumers of other brands. But the advocacy group is just as interested as other marketers in collecting and employing data to improve communications with members and other marketing efforts.
Its latest innovation: making data a key part of its strategy. The nonprofit has added “data strategy” to its corporate dashboard. However, like most other firms trying to navigate the data flood, challenges remain for AARP.
Lynn Mento, senior VP-membership at AARP, discusses the nonprofit’s decision to focus more seriously on data, and explains the difficulties of balancing privacy concerns with data access.
This week, Mirrorball is hiring an editorial director, while 87AM needs a digital account director. Grey Activation + PR is seeking an account supervisor, and Gravity Media is on the hunt for a senior media planner/buyer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
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Basés à San Francisco Sunset District Pictures a passé 12 jours à New York, emportant avec eux leur Canon 7D pour pouvoir filmer tous les moments marquants de leur voyage. En ne gardant que des séquences d’une seconde montées ensuite avec talent, le résultat permet de s’imprégner de l’ambiance de cette ville si unique.
(TrendHunter.com) The Julius Spring/Summer 2014 collection is made up of just a simple palette of black and white. The mastermind behind the Japanese label, Tatsuro Horikawa makes mixing and matching quite easy with…
Downton Abbey is hopping on the branded beverage bandwagon (alongside Breaking Bad, The Simpsons, Game of Thrones and some other shows), but in a unique way that's sure to make the program's fans even more insufferable. Wines That Rock and Dulong Grands Vins de Bordeaux will be joint producing Downton-branded Bordeaux Clarets and Blancs, with the blessing of the show's North American licensing company. The grapes used will be "grown on the same vines and from the same soil as the era depicted in Downton Abbey," they say, because authenticity is very important when dealing with a TV program about people who never existed. It's a really good show, granted, but still, this is getting a little ridiculous. At least it's in better taste than the Breaking Bad beer.
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Rupert Murdoch bowed to investor pressure to split his six-decade-old publishing business from the rest of News Corp.’s media empire. Now it’s time for the newspaper unit to prove it can make it on its own.
The publishing unit — owner of the Wall Street Journal, the New York Post and London’s Sunday Times — officially becomes independent today, losing the backing of News Corp.’s entertainment business as it pursues growth in a declining industry. The newspaper company, which will keep the News Corp. name, is valued at about $8.9 billion — a seventh the level of entertainment business, which will be called 21st Century Fox.
Robert Thomson, who will be CEO of the publishing group, promised investors last month that the company would be “relentless in our cost cutting and in our pursuit of profits.” He told The Financial Times in an interview published yesterday that the company was working on an effort for the Post to compete nationally with fast-growing sites like BuzzFeed.
It’s been a few days since Cannes closed the books on its 2013 clusterfuck, but what the hell. Fresh off of taking the creative helm at DDB California, Deutsch L.A. alum Jason Elm gives us his observations from the event, in which he discusses going 24 hours without iPhone on purpose. Take it away, sir.
Every year, my iPhone becomes an increasingly critical part of my Cannes experience. A few years ago, I’d use it to reach people and take photos, but now it’s almost never in my pocket: I’m using it to Google things I find interesting, taking notes or voice memos, tweeting, using the Cannes app to capture the work and schedule my day, reviewing office emails, texting my friends over here and using six different social media apps to keep tabs on people nine time zones away in California.
It’s now a persistent input/output extension of my brain while I take in the festival and its surroundings. But, is it enhancing my experience or getting in the way of it?
This year, I found out by negotiating the hustle and bustle of the Festival without my iPhone for an entire day: from the time I woke up to the time I went to bed, I wouldn’t so much as touch the phone. When I told people I’d be doing this, most of them looked at me like I was insane. But, it was actually a big eye-opener to just how constantly I use my phone (sorry, “connected mobile device.” But, I’ll simply call it a phone because, well, that’s what we say. )
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(TrendHunter.com) Food marketing has become a critical part of how consumers interact with the food they eat. Because we live in a society that is hyper-infused with countless food ads, branding, commercials and…
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