(TrendHunter.com) This overly manly sleeping station is called the Viking Hammock and is made up of things like fur blankets and studded steel chains. Hammocks are extremely comfortable, but when you add suede…
Ogilvy & Mather Chairman Emeritus Shelly Lazarus shares her favorite highlights of the awards fest and thoughts on the broad scope and quality of this year’s entries in this video from Cannes.
Samsung’s Jay-Z promotion is may be getting more press, but the company’s recent video collaboration with Grammy-winning R&B singer Usher has generated almost three times more online video views, earning it the top spot on this week’s Viral Video Chart.
Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing to note now that in 2006, a former CEO of a department store was so enamored of the book he hired Saatchi to turn his store into a “Lovemark.” That beloved department store? JC Penney.
But Lovemarks the book is so…well, 2004. After 9 years, what does the agency say now? We find out in Loveworks: How the world’s top marketers make emotional connections to win in the workplace by Brian Sheehan, a former Saatchi executive and now Syracuse University Professor.
Sheehan doesn’t forget where he came from. What we get is simply a hagiography of Saatchi and Saatchi, as the book offers case study after case study of agency clients he seems to think can be chalked up to being a “Lovemark.” Swiffer. Reebok. Nike (a Saatchi client in Brazil). It doesn’t matter what the product is, they all somehow fit into the Lovemarks ethos. The conclusion of the book? “Love is working.” Not exactly an unbiased analysis.
The redeeming value in Loveworks comes from the interesting studies of brands working internationally (Saatchi & Saatchi has offices in pretty much any country you can name). The story of Safeguard soap being introduced to the Chinese market, for example, provides some fun and valuable insight into marketing in other cultures. But at heart, Loveworks simply acts as an agency credentials book, where any emotional connection forged with consumers is deemed to be one born from “love.” We’ve seen many agencies attempt similar ways at branding themselves, but this one comes with a cute phrase. Are there lessons you can apply at your own agency or brand? You’ll have to decide for yourself whether Loveworks is all you need.
Special thanks to FSB Associates for providing me with a review copy.
The post Loveworks Promotes An Agency, Not A Marketing Methodology appeared first on AdPulp.
It would be so awesome to work in the Japanese ad world. All their work is so whacked. Can you imagine writing a creative brief for this stuff? Can you imagine concepting this stuff? Shooting it? Showing it to the client?
With Japan’s apparent fixation with sex (seriously, just go search for a few sex-related videos) we guess it makes perfect sense that this ad for Energy Noodles which, it seems, gives guys hard bodies, also gives them super sturdy hard ons.
Sony has awarded the global media planning account for its mobile arm and the European media business for its electronics division to MediaCom, following a competitive pitch process.
Apparently constricted by budgets that don’t allow for original photography, two Vancouver art directors faced with using stock photography, Andrew and Bart, have launched Getty Critics, a blog on which they gleefully poke fun at the idiocy of staged stock photos. From poor framing to forgotten details to confusing messages to things that make absolutely no sense, Getty Critics has its way with the unrealistic world of stock photography.
Metaman est une vidéo d’animation signée Boom Bros faisant référence à des éléments de la culture des années 80 dans laquelle la planète Terre est envahie par une organisation maléfique que seul Metaman Gatsu, combattant du cosmos peut arrêter. Une création à découvrir dans la suite.
Kia Motors will sponsor all content related to this summer’s Ashes series between the England and Australia cricket teams, in a deal brokered by Havas Media Group.
Randy Stone
Long-established marketing-mix models are coming under attack, with critics saying the approach was wrong all along and has only gotten worse with the emergence of digital and social media.
In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for social metrics company Rypple.
In the whitepaper, part of the Adrants Whitepaper Series, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.
Download this whitepaper now and find out how your brand can increase conversion with video.
(TrendHunter.com) These backyard pod studios by Sett Studio are ideal for people who need quiet time. If you are currently living in chaos or if you find it difficult to concentrate in the confines of your home, you…
It’s 2013. But if you spend any time reviewing advertising and marketing initiatives aimed at women, you could think it's 1993. So many marketers are still missing the mark when it comes to creating authentic and meaningful relationships with them.
The first step toward better and more effective marketing to women is to avoid the three most common mistakes being made today.
Trying to connect by being “relatable.” This is the idea that, “We need to demonstrate that we understand her and her needs.” It's not a bad goal, but too often it leads to advertising that depicts women in stereotypical situations, with stereotypical dialog that ends up feeling disingenuous and even insulting — the opposite of the intended effect.
Le photographe Martin Usborne a une fascination pour les chiens et aiment capturer ceux-ci dans divers décors. Avec la série « Nice to Meet You », l’artiste londonien propose des portraits de chiens à travers différentes matières ou substances afin de refléter la part instinctive de chacun. Plus dans la suite.
As part of its back-to-college campaign, Target has partnered with Feed Projects, a nonprofit founded by Lauren Bush Lauren, to create a limited-edition collection.
The collection marks the first time Target has treated a cause-related campaign like one of its designer collaborations, with TV and print ads, as well as a digital campaign and broad-based support in store.
"It’s the first time we’ve had a really broad storewide effort behind social consumerism," said Michelle Mesenburg, VP-style marketing at Target. "In the past we’ve done smaller efforts around individual product categories or brands or a holiday initiative. We’ve never done anything at this magnitude before. … It’s in line with what we’ve done with other design partnerships like Prabal Gurung or Phillip Lim."
Don Scales, president and CEO of iCrossing, is stepping down from his role exactly three years after Hearst acquired the digital shop.
David Carey, president of Hearst Magazines, said in a statement: "Everyone at Hearst would like to thank Don for leading the creation of iCrossing, which Hearst acquired in 2010, and since then has been a key element of the company’s digital strategy."
Brian Powley, president of North America, will succeed Mr. Scales in the role and take on the position of global president. He joined iCrossing in 2007 as managing director of the San Francisco office and became chief client officer later that year.
Anunciante do ano em Cannes, a Coca-Cola criou um hotsite com todas as campanhas produzidas para a The Coca-Cola Company ao redor do mundo e que estão participando do festival. É interessante ver ali reunido vários trabalhos que curtimos ao longo do ano, inclusive alguns que não tiveram tanto destaque. Apesar de não ser novidade, sempre chama a atenção é o bom uso de diferentes mídias e a coerência do discurso/posicionamento. Afinal, estamos falando de Coca-Cola.
Há projetos assinados pela McCann, Ogilvy, JWT, FP7/DBX, Johannes Leonardo, C-Section Digital, Leo Burnett, Hakuhodo, Concept, Miru Design, Wonderwoman, McCann/Electus, W+K, BBH e Draft.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: VIANEG, Moscow, Russia
Creative Director / Copywriter: Kurastikov Victor
Art Director / Designer: Shuvalov Aleksandr
Published: May 2013
Millionaire software developer-turned-jungle-dwelling recluse-turned recent murder suspect John McAfee is here with a four-minute video about uninstalling his namesake software because life’s just weird like that sometimes.
In this video, McAfree says “fuck” and “shit” (which is why you’ve seen this video tagged NSFW by everyone today because no one trusts you to act like an adult and bring headphones to work, you child), does blow, takes his shirt off to flaunt his tribal tattoos, shoots a gun, and gets dry-humped by strippers who the credits tell us appear courtesy of Portland’s Club Exotica. So, I guess if any Guatemalan or Belizean assassins are currently looking for McAfee, he’s in Portland. With strippers and guns.
The video functions as an advertisement for whoismcafee.com, a visit to which tells us that McAfee is a guy with a blog about himself that he finances with the help of remnant ads. Also, George Jung, the cocaine kingpin that Johnny Depp portrayed in the 2001 biopic Blow, is apparently currently writing McAfee’s biography. So yeah, weird, right? Consider yourself totally weirded out by John McAfee. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
At Cannes, everyone’s focused on what won — which campaign, which agency, what the tallies are for the various holding companies and countries.
But before there’s a winner, there’s a jury. Ad Age is taking you inside the voting room through exit interviews with various jurors. Here, Mike Parker, global chief digital officer at Interpublic Group of Cos.’ McCann, explains what it was like being a judge for Cannes’ newest award — the innovation Lions.
Were there any tense moments debating the work?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
