The success of Toms Shoes and Warby Parker eyewear, which give their products to the needy whenever they make a sale to consumers, has inspired other businesses to become more social enterprises too. But it’s tough for large, established brands to really rethink their business models. So I was excited while walking the Licensing Expo show floor today to see two marketers using licensing in innovative ways to not only give back but to help other brands to do the same.
Mr. Hastings, an intrepid war zone reporter in Afghanistan and Iraq, won a Polk Award in 2010 for his Rolling Stone magazine cover story, “The Runaway General.”
Focus sur les travaux du designer Phil Jones qui signe avec sa série Food My Beard une série d’assiettes au design cocasse. Un style frais et épuré, et un clin d’œil réussi à tous les hommes à barbe. Une collection aux visages joviaux à découvrir en images dans la suite de l’article.
In late June, 40-year-old former Playboy Playmate Jenny McCarthy can be seen sporting a cleavage-bearing black minidress in a new commercial for the Carl’s Jr. Cranberry Walnut Grilled Chicken Salad.
Of her participation in the ad, McCarthy, who appeared again in Playboy in June 2012, said, “I’m excited to be the new Carl’s Jr. salad babe. I’m loving all the ingredients in their new salad. Each bite is scrumptious and a little nutty. Reminds me of a few exes I’ve dated.”
In a behind the scenes video of the ad shoot, McCarthy can be seen sensuously consuming the salad until the true Jenny lets loose and she grabs a handful of the salad and stuffs it in her mouth.
In an equally Jenny-whacked explanation as to why she decided to do the commercial, McCarthy said, “What sealed the deal for me was having the different textures with my salad, crunch of the nut and the sugar of the fruit and the little juices of the apple that definitely spices it up.”
What she really means is they paid her a lot of money.
Of McCarthy’s antics during the shoot, 72andSunny Creative Director Mick Dimaria, said, “She looks like a beautiful girl but she eats like a dude.”
There will be a print component to the campaign as well.
(TrendHunter.com) These athletic editorials combine high fashion and sports to create these wonderfully active images. People who entertain the thought of wearing sports clothes all day but still appreciate high…
(TrendHunter.com) These unusual sculpted creations are breathtaking. Artists who have the ability to make sure one-of-a-kind and individual creations are extremely talented and deserve to be recognized. If you like…
A l’occasion de la sortie du dernier numéro de The Gourmand, les designers Jamie Julien-Brown et Jess Bonham ont imaginé « The Gourmand Measures of Quality », illustrant le talent nécessaire pour bien doser les cocktails. Des créations rappelant l’univers scientifique et illustrant une Margarita ou encore un Martini.
With the Immigration Reform bill due to be debated in the US Senate shortly, SS+K created this uplifting spot by FWD.us, the foundation started by Mark Zuckerberg, Jack Dorsey, Bill Gates and other tech giants supporting causes they believe are critical to America’s growth and competitiveness.
The spot (shot by Serial Pictures’ Samuel Bayer) builds on the Emma Lazarus poem, “The New Colossus”, with black and white shots of New York Harbor and the Statue of Liberty underlining the hope symbolized by new arrival. The end line states “Immigration Reform will help America move forward”.
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Anheuser-Busch InBev is getting back together with Omnicom Group in the U.S.
The world’s largest brewer is hiring BBDO as lead agency for Bud Light domestically, while keeping line extensions such as Bud Light Platinum at Translation, which had been handling the entire account since last August. The two shops will “work together on Bud Light,” said Paul Chibe, VP-marketing for A-B InBev’s U.S. division. “Translation will focus on the extensions, where they have done extremely well, and BBDO will focus on the base business.”
BBDO will handle the account from its Chicago outpost, known as Energy BBDO. By moving it there, Mr. Chibe reunites with an agency he’s worked with in the past, while BBDO keeps the account in a separate office from competing beer brand Guinness, which BBDO runs from New York. For A-B InBev, the change represents a global consolidation of sorts because the brewer works with the BBDO network overseas.
Today, Afghan President Karzai issued a statement that he will be boycotting peace talks with the Taliban unless the process is “Afghan-led.” This announcement came a day after the USA agreed to talk to the Taliban in Doha, where the militants now have an office.
To Karzai, the presence of this office contradicts the USA’s security guarantees to his government. A triangle of tension, embitterment and violence is building between the Afghan government, Taliban and the US – the Taliban have given no indication that the fighting will end, carrying out an attack on the US military base in Bagram just hours after what was supposed to be a first step towards reconciliation.
Karzai is clearly incensed over the USA’s “inconsistencies” in statement and action over the peace process with the Taliban. But Karzai’s own stance towards the American occupation is contradictory, the consequences of which may soon unfold in predictable ways, as this excerpt from Adbusters issue #108 illustrates:
Tortured, castrated and hung from a traffic barricade. That was the fate of Dr. Mohammad Najibullah, the former puppet roller of the Soviet regime in Afghanistan.
When the Taliban finally seized Kabul in 1996, jubilant fighters dragged the ousted leader from a UN compound and killed him and his brother in the streets.
As the former head of the notorious secret police, Najibullah was a significant symbolic victory for the movement. The latest foreign puppet in Kabul, this time on behalf of America, Hamid Karzai, no doubt fears a similar fate. His contradictory, confusing and sometimes openly defiant stance toward the American occupation is an attempt to appear independent from the superpower … but this may not save his skin.
Intel’s “Beauty Inside” from Pereira & O’Dell, San Francisco, and Oreo’s “Daily Twist” work from DraftFCB earned the Cyber Grands Prix at the 2013 Cannes Lions International Festival of Creativity on Wednesday.
The winning campaigns reflected interesting poles within the category; one was a sophisticated film effort, the other, a print/design campaign. But both were amplified by the power of social media.
What it is: “Beauty Inside” is a “social film” that followed the story of Alex, a man who wakes up every day in a different body, which becomes a problem when he falls in love. Alex was played by actor Topher Grace, as well as an extended list of acting talent pulled, via social media, from the film’s online viewership. The idea was to celebrate that “it’s what’s inside that counts,” a direct play on Intel’s “It’s inside” tagline. Like its predecessor, “Inside,” a previous campaign starring Emmy Rossum as a woman trying to escape her kidnapper, the film took shape over the course of its run via the active participation of its audience. The campaign just last week won a Daytime Creative Arts Emmy in the category of Outstanding New Approaches.
Serviceplan won the design Grand Prix Lion for the second year in a row, this time for for its innovative Selfscan sustainability report for Italian supermarket Auchan, which comes printed on customers’ store receipts.
Last year, the Munich shop nabbed the top prize in the category for its solar annual report for Austria Solar, a book whose contents are revealed only when its pages are exposed to the sun.
What it is: In order to demonstrate Auchan’s commitment to sustainable practices, Serviceplan created a compact report that fit into a receipt. Users can scan the receipt with a smartphone to get the lowdown on the company’s environmental practices. Like the solar annual report, the work practices what it preaches.
That was the message that Cannes judges responsible for choosing winners in the radio category drove home during a press conference at the ad festival in the South of France on Wednesday. Despite the rise in social media, they insisted radio should be viewed by both advertisers and their agencies to connect with consumers — particularly in developing countries.
The jury: The 16-person jury was chaired by Ralph Van Dijk, co-founder and creative director at radio and audio agency Eardrum in London. “We were looking for examples that demonstrated relevance and cleverness,” said Mr. Van Dijk. This jury itself should have won an award for one of the most inventive ideas when it came to the judging process: the addition of a virtual, nonspeaking juror named "Juan," Mr. Van Dijk’s taxi driver from Nice airport to his hotel. Mr. Van Dijk took a picture of the driver and posted it on the jury-room wall. It served as a reminder to keep the listener in mind.
Number of Lions awarded: The U.S. won the Grand Prix, but picked up only eight other press Lions (three Silver and five Bronze). Brazil won six of the 25 press Gold Lions, including one from an agency in northern Brazil’s Bahia, far from the Sao Paulo agencies that dominate the market. Brazil in general is having a phenomenal year at Cannes. Ogilvy Brazil alone had won 28 Lions by Wednesday, including 12 for its Dove “Sketches” campaign, which has been a Gold-winning contender for the Grand Prix in multiple categories.
Advice for next year: “We were questioning what print really does today,” said Steve Simpson, chief creative officer for North America at Ogilvy & Mather. “Print is threatened. We fight the temptation to turn print into a tactical vehicle. Print can do branding really well. Juries in the future ought to consider how we bring that exquisite craft into the future.”
Vivant à New York, le photographe Alex Fradkin aime surtout voyager et découvrir de superbes paysages. Avec ces clichés « Places » confrontant la nature face à des structures réalisées puis abandonnées par l’homme, l’artiste américain nous offre des images fascinantes à découvrir dans la suite.
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The man behind Men’s Wearhouse and its iconic tagline, “You’re going to like the way you look. I guarantee it,” has been fired.
Men’s Wearhouse founder George Zimmer, who built the retailer into a chain with more than 1,000 stores and became its public face, said he was fired after raising concerns about the company’s strategy.
The retailer announced his termination as executive chairman today in a three-paragraph statement that didn’t include a reason for the dismissal.
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