Spearmint Rhino, the gentlemen’s club, has escaped an ad ban over a “mildly sexual” digital outdoor poster showing a woman in a “sultry” pose, after the Advertising Standards Authority deemed it unlikely to cause “serious or widespread offense”.
(TrendHunter.com) These DIY ripped jeans look like they are missing more than a little material, but they also look quite interesting. Ripped jeans have become extremely popular over the last decade or so, and these…
Maria Sharapova and Serena Williams are among the stars in a global print, television and digital ad campaign from The Women’s Tennis Association (WTA) to celebrate its 40th anniversary, introducing the strapline, ’40 love’.
Commercial film producers across Europe have published the first set of global guidelines for production companies, agencies and clients.
Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated relevance following the headbandless fourth quarter performance from King James in last night’s NBA Finals Game 6. Once you get over the fact that Stephen A. is in a commercial, and the fact that the typical ESPN #embracedebate could be replaced in this case with #embracerecedinghairlines, you’ll see that the “greatest of all time” discussion usually reserved for LeBron vs. Michael Jordan discussions has been morphed, with good spirits, into a battle between chicken nuggets and hamburgers.
In a second local spot, Stephen A. apparently used the hashtag #headbandontootight in relation to LeBron’s fondness for fatty fried chicken and accidentally struck viral marketing gold for Arnold Worldwide. Nevermind that LeBron probably hasn’t had a chicken nugget in 8 years – when the timing is right, the timing is right.
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
How the precision targeting of “persuadable” voters that put President Obama over the top in 2012 could revolutionize the advertising industry.
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Le studio de design londonien Popular lance un bureau un peu particulier : chaque étape pour l’impression de visuels CMYK y sont intégrées pour un rendu à la fois élégant et home made. Un très beau projet « Desktop Publishing » à découvrir en images et en détails dans la suite de l’article.
(TrendHunter.com) Created by designer Casey Watson, the White Reef dress is the winner of the Heels & Heart wearable art fashion show competition where all proceeds are donated to charity.
This dress features…
Advertising Agency: McCann, Melbourne, Australia
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Art Director: Pat Baron
Copywriter: John Mescall
Illustrator: Julian Frost
Account Supervisor: Adrian Mills
Producers: Mark Bradley, Cinnamon Darvall
Account Manager: Alec Hussain
Planner: Adrian Mills
ZenithOptimedia and Magna Global have revised their global advertising spend forecasts down and are predicting growth of 3.5 per cent and 3 per cent respectively in 2013.
Coca-Cola is speaking to a number of direct marketing shops ahead of a review to find an agency to handle a digital CRM brief across Northern Europe.
MediaCom has won the global media planning and buying account for Sony Mobile and the Sony Electronics business across Europe. PHD and OMD were the respective incumbents.
L’Oréal has called a review of its £135 million UK and Ireland media account, currently held by ZenithOptimedia.
Pepsi Max is giving fans of the magician Dynamo the chance to watch the first episode of his new series online before it airs on TV.
WPP has acquired stakes in the microblogging platform Muzy and the YouTube global network Fullscreen.
The holding company invested in Muzy through WPP Ventures, which is based in Silicon Valley and run by the president, Tom Bedecarré, who is also the chairman of AKQA.
Glue Isobar, the Dentsu-owned digital agency, is dropping the “Glue” prefix from its name in the first stage of a global realignment of the Isobar network.
Atomic London has picked up the estimated £5 million Bentley advertising account after a competitive pitch.
Fans who engage with sports on social media are more likely to have positive feelings towards brands and sponsors, according to new research by the online sports media company Perform.
The Government has budgeted £237 million for communications in 2013/14, according to a report published today, down 16.8 per cent from last year.
Leith has acquired its Edinburgh rival Newhaven for a nominal sum.
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