Hasta La Creative!

A new advertising blog called Posadtivity seeks to let users “celebrate great work, get inspired, and remember why we all got into this in the first place.”

Hoping to “provide an alternative to industry criticism blogs, where schadenfreude, snarkiness, and sometimes personal attacks too often become the norm” (we’re not sure where they could be referring to), Posadtivity “offers up a place for industry vets and novices alike to submit their favorite work to be posted on the site through Facebook and Tumblr.” Moderated by creative director Craig Miller, the blog invites users to submit work that they think is great, while asking people not to submit their own work in order to keep it from becoming a spot for shameless self-promotion. Commenting on the site is open, although Posadtivity asks that contributors keep it positive, as “…if you don’t have anything nice to say, well, there’s plenty of other spots for that.”

“It’s almost always good to stay positive in your work, but that can be hard working in an industry where 99.9% of what you do never sees the light of day,” said Miller. “I’m hoping to provide a place online where we can praise each other’s best work, and remember why we all love doing this so much.”

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Considering game 7 is tonight, let’s just call this timely. This McDonald’s commercial from Arnold featuring Stephen A. Smith and LeBron James (sort of) isn’t exactly new, but it’s taken on some belated relevance following the headbandless fourth quarter performance from King James in last night’s NBA Finals Game 6. Once you get over the fact that Stephen A. is in a commercial, and the fact that the typical ESPN #embracedebate could be replaced in this case with #embracerecedinghairlines, you’ll see that the “greatest of all time” discussion usually reserved for LeBron vs. Michael Jordan discussions has been morphed, with good spirits, into a battle between chicken nuggets and hamburgers.

In a second local spot, Stephen A. apparently used the hashtag #headbandontootight in relation to LeBron’s fondness for fatty fried chicken and accidentally struck viral marketing gold for Arnold Worldwide. Nevermind that LeBron probably hasn’t had a chicken nugget in 8 years – when the timing is right, the timing is right.

Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.