Hasta La Creative!

Facebook is introducing video functionality to Instagram in a move that will pit it against the Vine video service owned by rival Twitter.

Jaguar’s campaign for the 2014 F-Type invites people to test drive the car. In the broadcast ad, a driver speeds down various spectator-lined roads around the world. Finally he slides to a stop and tosses the keys to the next handsome man in line. “It’s your turn,” he says.

To adapt their ad for a digital audience, Jaguar’s agency Spark44 apparently designed a takeover ad in which the F-Type drives across the screen and the driver tosses his keys “straight towards the screen.” This sounds cool, conceptually. But in the demonstration I saw, Jaguar’s ad looks like any other pop-out video. It’s basically the broadcast spot with less acting.

The spot is, however, packaged with Jaguar’s social campaign #MyTurnToJag, which offers participants the chance to win the “test drive of a lifetime.” The brand’s resulting Facebook page is reflective of its enthusiastic fans.

Jaguar’s done cool creative work before, hiring Lana del Rey to sing their soundtrack and making a short action-packed film. This digital spot just isn’t all it promises, and I couldn’t care less about watching another typical vroom-vroom car commercial. Credits after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

(TrendHunter.com) Talented artist Davide Franceschini’s bunny skull art collection is both intriguing and eerie. These bunny sculptures will no doubt remind 20-somethings of the cult classic film Donnie Darko,…

L’Oreal is one of the brands trialing a new digital ad format that allows commercials to run seamlessly across multiple devices.

The Economist Group has promoted Chris Stibbs, its finance director, to the position of chief executive, ahead of the departure of Andrew Rashbass.

Live events have an intrinsically better hold on TV viewers than time-shifted programming, according to Paul Edwards, executive director-global marketing strategy at General Motors, in this interview from the Cannes Lions International Festival of Creativity. That’s part of the reason G.M. is coming back to advertise in the Oscars after five years away. But the challenge is making ads that live up to the environment.

Keep up with all the events at Cannes this week at Creativity’s hub here.

Continue reading at AdAge.com

Social video expert Be On evaluates the latest viral campaign from Red Bull.

See pictures from the PPA Awards ceremony, which featured winners Conde Nast, Haymarket Network, Shortlist Media and Future Publishing.