Jun
06
On Newsstands, Allure of the Film Actress Fades
Posted in: UncategorizedFilm stars are no longer the reader magnets they once were, so magazines are turning to TV actors, reality stars and musicians.
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Jun
06
Advertising: College Fund Tinkers With Its Slogan to Stress Investing in Students
Posted in: UncategorizedThe United Negro College Fund is introducing a campaign with the tagline, “A mind is a terrible thing to waste but a wonderful thing to invest in.”
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Jun
06
Promoter Ignored Ill Singer, Jackson Family Lawyers Say
Posted in: UncategorizedIn the family’s wrongful death suit, e-mails from AEG Live executives were used to argue that the company neglected Michael Jackson’s health shortly before his death.
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Jun
06
Crispin Porter + Bogusky Aims to Redefine #FML For Jell-O
Posted in: Uncategorized
– Crispin Porter + Bogusky aims to redefine #FML for Jell-O. Ignite community managers debate the move.
– ComScore announced the launch of its Digital Analytix Multi-Platform on Monday. The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.
– In a recent survey, IBM found 39% of “leader” companies (defined as those in the top 20% in terms of cross-channel integration and use of technology for customer outreach) are employing real-time marketing based on customer context. Just 15% on non-“leader” companies do the same.
– Facebook, The Musical? Hmm…
– Hot models dance in bikinis to promote fashion brand.
– How do you get kids in China to wash their hands to prevent hand-foot-mouth desease? You make the whole thing into a video game.
– Nobody seems to have a problem with Blockbuster Video’s biracial ad.
– Talking pets wonder what the hell is going on inside AT&T Digital Like homes.
Jun
06
Publishers Tell of Disputes With Apple on E-Book Prices
Posted in: UncategorizedThe Justice Department has claimed that the publishers used Apple as a conduit to communicate with each other; Apple lawyers have sought to portray the conversations as normal business proceedings.
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Jun
06
Google Introduces Extension Enabling Brands to Add Images to Search Ads
Posted in: Uncategorized
Google, today, announce the beta launch of an extension that will allow businesses to add images alongside AdWords search ads. Up until now, Google’s search ads have been text only.
Noting that one in sex searches on Google provide results with images, the search giant concludes people want a richer experience and images will do just that. However, the beauty of Google has always been its bare bones simplicity.
While it would seem images could clutter the simplicity of Google search result ads, it does not seem the site will be overrun with silly marketing imagery. On the Inside AdWords blog today, Ad Formats Product Manager Awaneesh Verma wrote, “Image extensions will show in some cases when we determine that a search is likely for visual content. For example, it is more likely that your image extensions will show for a query like luxury car designs than locations of nearby car dealerships.”
Image extensions are only running in English. Brands interested in checking out the option can contact their account manager or fill out this form.
Jun
05
Censored on Facebook
Posted in: UncategorizedGezi Park Global Solidarity Rally Page and Content Disappears.
Event page screen shot before being taken down.
A global call for #OccupyGezi solidarity protests went live earlier today. The event page on Facebook gained 5,000 attendees in its first hour.
We’ve been hearing reports since this morning that Gezi park protest event pages and related posts are being taken down by Facebook. Activists from around the world have told us that their messages and even accounts were deleted. We have the proof. The following page has been removed. Translated into ten languages, all that remains is this screen capture.
Here is the text that was removed, print & circulate widely:
8-9 June Call for Solidarity Actions with #OccupyGezi
Calling on all cities of the world! Come out this weekend and reclaim your public spaces to show solidarity with #OccupyGezi and the many waves of protests in Turkey!
What began as a small occupation to protect Istanbul’s Gezi Park erupted within a matter of days into massive protests that spread like wildfire across Turkey. A key trigger was the disproportionate use of force by the police. Just as Gezi Park crystallized the struggle over an ever-shriking public space hijacked by neoliberal authoritarianism, the pepper gas that security forces doused on Istanbul literalized the general need for breathing space – hundreds of thousands of people walked out onto the streets in support of the Gezi Park occupation despite a total media blackout, defying police brutality.
Now we have reclaimed not only Gezi Park but also Taksim Square, the very heart of Turkey’s public sphere, where mass expressions of discontent have repeatedly been banned, throughout the republic’s history. As Taksim and Gezi swell every night with thousands of people who come to celebrate their solidarity, victory and power, our resistance in other parts of Istanbul and other cities across Turkey continues.
Of one thing we are certain: Nothing will ever be the same again.
Show your support and solidarity this weekend, 8-9 June. Reclaim Tahrir, Syntagma, Sol, Zuccotti, your local streets, squares and parks! Trust us, they belong to you.”
The dream of a Global Spring is not dead. It is still in its infancy, kicking and screaming. Look around! This is what democracy looks like. The future is being built as we speak.
Dare to dance without knowing the next step. And then take that step with others. Beijing, you’re next. London, Moscow, Delhi and Ottawa. Then … we retake New York.
Read more on Adbusters.org
Jun
05
P&G Exec Shuffle Sets Up CEO Race
Posted in: Uncategorized
Just two weeks after bringing back Chairman-CEO A.G. Lafley, Procter & Gamble Co. has identified frontrunners in the race to succeed him, giving a set of six executives in their early to mid 50s direct reports to Mr. Lafley, 65.
The moves don’t change P&G’s structure dramatically, as many of the executives largely retain their direct leadership. And none of the moves are promotions, exactly, since the executives remain group presidents.
P&G spokesman Paul Fox said the moves already were in the works under departing Chairman-CEO Bob McDonald and have the full support of Mr. Lafley and the board.
Jun
05
Baba Shetty Out as Newsweek Daily Beast CEO After Just Nine Months
Posted in: UncategorizedNewsweek Daily Beast Co. CEO Baba Shetty is leaving after just nine months on the job, and one week after confirming that parent company IAC Corp. is interested in selling Newsweek.
Tina Brown, editor in chief of Newsweek and The Daily Beast, said in a memo to staff Wednesday that Mr. Shetty will be “moving on as CEO, taking the summer off to spend time with family.” Newsweek’s global publisher, Rhona Murphy, will serve as interim CEO, Ms. Brown said.
The staff memo provided no further details about Mr. Shetty’s unexpected departure. Mr. Shetty did not immediately respond to phone calls seeking comment. A spokesman for Newsweek Daily Beast also did not immediately respond to calls seeknig further information.
Jun
05
Posh Beach Fashion – The ELLE Vietnam June 2013 Editorial Stars Aussie Model Rosie Tupper (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The beach is often a place for casual and, necessarily, skimpy outfits, which happen to not make an appearance in the ELLE Vietnam June 2013 editorial. In place of cutoff denim shorts, breezy…
Jun
05
CW Wraps Upfront Sales With Flat Volume
Posted in: Uncategorized
The CW has completed its annual upfront sales process, striking deals totaling volume that is similar to the $400 to $420 million it secured in the last two upfronts.
The network secured CPM increases, or increases in the cost of reaching 1,000 viewers, between 5% and 6%, according to a person familiar with the situation. That’s lower than the 6.5% to 7.5% CPM increases that the network, which is jointly owned by CBS and Time Warner, received in 2012. The CW made about 75% of its inventory available in the upfront, in line with last year.
The CW has been attempting to broaden its reach, investing heavily in genre shows and sci-fi dramas like "Reign" and "The Originals." Its two female-skewing series, "Gossip Girl" and "90210," are also disappearing from the schedule.
Jun
05
35 Creatively Converted Homes – From Converted Library Abodes to Fortress-Bound Residences (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Architectural enthusiasts will certainly be amazed by these creatively converted homes, which showcases how with just a little imagination you can practically turn any type of building or structure…
Jun
05
Marketing Hyperbole Is The Absolute Worst Thing Ever
Posted in: UncategorizedAt AdPulp, we’re competing for attention and eyeballs. So I’m quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn’t provocative, it won’t get clicked on.
That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their own posts and proclamations.
Anyone who’s studied a bit of early and mid 20th century advertising history knows that mindless puffery and hyperbole is part of the industry’s DNA. “New! Better than ever! Now with 20% more magical ingredients!”
Supposedly, through the years advertising professionals got smarter, the audience got savvier, and the work became more genuine. Fewer and fewer people believe the empty-minded claims brands make when declaring superiority over their competitors. So it’s hard for me to comprehend why we perpetuate so much business-related hype when we talk amongst ourselves. Why do we feel the need to scream so loud all the time?
It’s the subject of my new column on Talent Zoo. Which will change the ad industry forever, guaranteed.
The post Marketing Hyperbole Is The Absolute Worst Thing Ever appeared first on AdPulp.
Jun
05
Bits Blog: A Feature Film, Starring Google
Posted in: UncategorizedIn “The Internship,” a comedy movie starring Vince Vaughn and Owen Wilson as Google interns, Google’s products and perks make cameo appearances and some lines sound as if they were written by the marketing department.
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Jun
05
Jury Rules in Favor of Interpublic Group in Race Discrimination Suit
Posted in: UncategorizedA jury has ruled against a Trinidadian employee of U.S. ad holding company Interpublic Group of Cos. who sued the company alleging race discrimination in April 2012.
The suit, in which Joy C. Noel sought $50 million in damages in Manhattan federal court, alleged that Ms. Noel was treated “like a servant” for the many years that she worked under her manager, that she was consistently denied opportunities for career advancement and that she didn’t get a job she wanted — the position of executive assistant to the general counsel — because of her race.
During the course of the proceedings that followed, Interpublic Chairman-CEO Michael Roth’s name was removed from the suit and several claims were thrown out. One claim — that Interpublic refused to promote Ms. Noel, who has worked at Interpublic since 1993, due to skin color — proceeded to trial.
Jun
05
Encounters | Michael Musto: Michael Musto, After The Village Voice
Posted in: UncategorizedMichael Musto has not let the abrupt end of his 29-year tenure at The Village Voice get him down.
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Jun
05
Booze Brand TuB Gin Takes to VIne For Content Series
Posted in: Uncategorized
Philadelphia-based Red Tettemer + Partners teamed with filmmaker and “Vine star” (is there such a thing yet?) to create 10 Vines to highlight Tub Gin. The first three Vines, The Concoction, Drinkin’s Gin and Shootin’ Stuff and TuB Gin Mambo can be seen by following @tubGin on Twitter or below. Though with just 277 followers (278 now that we followed them), not many people are going to see this.
The latest in my series for @tubgin: Happy Memorial Day Weekend! “TuB Gin Mambo” vine.co/v/bVMPujlKAEV“
— Pete Heacock (@PeteHeacock) May 24, 2013
Drinkin’ Gin and Shootin’ Stuff. vine.co/v/b9Vqltw71KQ
— TuB Gin (@TuBGin) May 23, 2013
“The Concoction” vine.co/v/b9QUbe6IKQe
— TuB Gin (@TuBGin) May 22, 2013
Jun
05
Farting Baby Drops A Wet One in Samgsung’s ‘Swaddle Master’ Ad
Posted in: Uncategorized
My how far phone advertising has come. No longer are dads idiotic imbeciles who can’t figure out the internet. Nope. They have progressed to masters of the swaddle. Well, that is with a little help from the Samsung Galaxy S4’s Air Gestures and Smart Pause.
Our dad in this 72andSunny-created ad is quite pleased with his swaddle job. That is until junior decides to pump out an epically loud and disgustingly juicy fart.
And if you simply can’t get enough farting babies, you simply MUST watch this compendium of Top Ten baby Farts. We guarantee you will not be able to get through it without laughing yourself to tears. Number three will have you on the floor!
Jun
05
Avanzando rápidamente hacia una Primavera Global
Posted in: UncategorizedBúsqueda de una Nueva Manera de Ser.
Atenas. Barcelona. Túnez. Cairo. Tripoli. Sana’a. Santiago. Bahréin. Wisconsin. Yo Soy 132. Indignados. Red Square. #OccupyWallStreet. Pussy Riot. Blockupy. Damasco. #IdleNoMore. . . Estanbul.
¿Qué podemos aprender del pulso de Gezi Park, las veredas sangrientas de Taksim, las barricadas de Besiktas? Una cosa: el sueño de la Primavera Global no está muerto. Todavía está en su
infancia, pataleando y gritando.
¡Despiértate! Esta es la democracia. El futuro se está construyendo en estos momentos. ¿Cómo será? Singularidad o colapso? Un futuro sostenible o 1000 años de Edad Oscura? Atrévete a bailar sin saber el
siguiente paso. Y luego dar el paso con los demás. Beijing, eres la siguiente. Londres, Moscú, Nueva Delhi y Ottawa. Después… retomamos Nueva York.
El segundo aniversario de Occupy se acerca y la indignación, la precariedad, la persistente sensación de que la vida bajo el capitalismo corporativo es un callejón sin salida, y que el futuro nos lleva a no computa … está culminando en una forma de Big Bang global. El mundo como lo conocemos ha estallado. La llamada es a una nueva forma de ser … y se escucha. Una reacción en cadena de rechazo contra la corpo-capitalismo está en marcha. El pulso insurreccional mundial va constante, y ahora estamos corriendo hacia adelante. . .
No hay más espectadores en este punto del juego. ¡Levantase y ayuda a construir este nuevo mundo!
Aquí en Culture Jammer HQ, estamos a punto de lanzar otra epifanía en la mezcla … otro ladrillo en la mano de la singularidad. Después de muchos meses de trabajo duro de nuestro equipo de traductores, estamos encantados de anunciar el lanzamiento oficial de Adbusters en español en el ciberespacio!
Usando nuestra App en español independiente, se puede acceder inmediatamente a una alta resolución y leer a través
de los volúmenes como las Grandes Ideas de 2013 y El Colapso Mental de la Nación y la primera edición de nuestra serie Travesía Humana Epica.
Cuando la chispa revolucionaria se instala en su mano, envíe todas sus reflexiones y epifanías rebelde en español a barbara@adbusters.org – hacer oír la voz radical de América Latina y todos sus alrededores.
También estamos minando el ciberespacio para la próxima generación de jugadores #Killcap y los últimas hijackers culturales, como éste.
No vamos a dejar de luchar hasta que cambiamos el paradigma.
¿Estás con nosotros?
Hacia lo salvaje,
Culture Jammers HQ
Read more on Adbusters.org
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