(TrendHunter.com) Photographer David Maisel’s abandoned asylum series, titled ‘Library of Dust,’ depicts the heavily decayed and sadly deserted. Maisel visited the old asylum ward of the Oregon…
Nouveau focus sur Paul Octavious, un photographe qui cherche avec cette série à faire correspondre ce qui l’entoure dans son quotidien à des blocs de couleur du nuancier « Pantone » qu’il tient dans sa mains. Une belle idée « The Pantone Project » très bien réalisée à découvrir dans la suite de l’article.
A few months ago, we covered the announcement for the 3rd annual Saatchi & Saatchi Music Video Challenge. Well, the time has jumped by – maybe you noticed, maybe you didn’t – but we’re back to report the 12 finalists and one People’s Choice winner. The contest asked interested directors to create an original music video for OK Go’s new single, “I’m Not Through.” You can check out the finalist entries here. On June 20, the winner will be announced as part of the Saatchi & Saatchi New Directors’ Showcase.
As you’d expect with an OK Go contest, there is an abundance of quirk and artistic shenanigans. The parties involved say the finalists come from all corners of the globe, but really, they just come from western countries, mostly the US and UK. One finalist is from the Bahamas. It’s now that we’re reminded that globes don’t have corners. Not to show favoritism to my personal preferences when it comes to abundances of quirk and artistic shenanigans, I’ve randomly selected two finalist videos (one below the jump) for your viewing pleasure on this dreary Friday afternoon. Enjoy.
New Career Opportunities Daily: The best jobs in media.
Warner Brothers is planning a live-action movie based on the small-town adventures of Archie, Betty, Veronica and Jughead.
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Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Keka Morelle, Fabio Brandão
Copywriters: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyers: Clariana Costa, Alessandra Salles
Ilustrator: Marco Cezar
Photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisors: Fernanda Marin, Georgia Carvalho, Giordana Luna, Patricia Lucato
Advertiser’s Supervisor: Andrea Bo
Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Directors: Keka Morelle, Fabio Brandão
Copywriters: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyers: Clariana Costa, Alessandra Salles
Ilustrator: Marco Cezar
Photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisors: Fernanda Marin, Georgia Carvalho, Giordana Luna, Patricia Lucato
Advertiser’s Supervisor: Andrea Bo
Integration is no longer an option for media agencies, said Jennelle Tilling, vice-president of marketing for KFC UK and Ireland, speaking on the second day of Media 360.
Integration is no longer an option for media agencies, said Jennelle Tilling, vice-president of marketing for KFC UK and Ireland, speaking on the second day of Media 360.
1. ‘Do Not Track’ and other ad tech-industry self-policing efforts now seem hilariously, pathetically naive.
As of last night, thanks to The Washington Post and The Guardian, we now have official confirmation that we live in an Orwellian surveillance state. As The Post’s report begins,
The National Security Agency and the FBI are tapping directly into the central servers of nine leading U.S. Internet companies, extracting audio and video chats, photographs, e-mails, documents, and connection logs that enable analysts to track foreign targets, according to a top-secret document obtained by The Washington Post.
Marketers have been wish-washy at best when deciding whether or not to target the LGBT population. Take Target, for example, which rolled out a number of product lines last year aimed at the segment, but in the past had stumbled over mixed-messages on its LGBT position.
Now, with mobile use on the rise, marketers that don’t target LGBT consumers are missing out on one of the most active mobile user groups in the U.S., according to a study commissioned by Publicis Groupe’s Digitas.
Partnering with Community Marketing, the agency surveyed 1,595 lesbian, gay, bisexual, and transgender respondents over the age of 18 in the U.S. All owned mobile devices. The Human Rights Campaign endorsed the agency’s research.
Colin Gottlieb, the EMEA chief executive of Omnicom Media Group, said “an open debate” is needed into how clients pay media agencies, at today’s Media 360 conference.
To demonstrate the product’s attributes, the ads make use of a classic metaphor: the human body is a machine. That’s why we see K-Y oiling the gears of the super complex “love machines” – they are actually “screwing” and “nailing” machines. The campaign tagline is imprinted on the machinery: “Lube your Love Machine”
Advertising Agency: DDB, Brazil
Campaign: KY Love Machines
Executive Creative Director: Marco Versolato
Creative Director: Keka Morelle, Fabio Brandão
Copywriter: Marcos Abrucio, Gustavo Tasselli
Art Director: Ulisses Razaboni
Art Buyer: Clariana Costa/ Alessandra Salles
Ilustrator: Marco Cezar
Hand photographer: Sergio Prado
Graphic Production: Clariana Costa, Anelito Nóbrega
Less: 24\7id
Account Supervisor: Fernanda Marin/ Georgia Carvalho/Giordana Luna/ Patricia Lucato
Advertiser’s Supervisor: Andrea Bo
(TrendHunter.com) Artist Enrique Marty’s ‘Soft Cockney’ art exhibit looks at the societal connotations behind aesthetic, prison and gang tattoos. Enrique Marty set up several naked plastic polyester…
Le studio Breakfast NY nous propose de découvrir leur concept « The Most Advanced Sign on Earth ». Repensant l’usage des panneaux d’indication, cette création propose différentes catégories d’informations évoluant en fonction de l’actualité et des évènements. Une idée ingénieuse à découvrir en vidéo dans la suite.
What would it take to get you to think about your web browser? That’s the point behind the new "Chrome For: …" campaign to drive installs of Google’s web browser, sourced entirely from found videos on YouTube.
The campaign consists so far of dozens of different spots mostly 16 seconds in length. That’s a lot shorter than a standard 30-second TV ad and a more digestible length for the web.
For Finding Directions
VIDEO: Channel 4 revealed it is experimenting with short-form, branded content in its 4oD video-on-demand service and Channel4.com at today’s Media360 event.
Well, we’ve just had a chat with Steve Bernstein, co-namesake/president of Kansas City-based Bernstein-Rein and we’ve received some clarification on what we’ve been hearing about aplenty on the Spy line over the last 24 hours. We have been told that B-R is still the de facto agency for Commerce Bank (not the one that morphed into TD Bank, but this one), though the chain is undergoing a “strategic change” and thus, a relationship chance with its agency (one that’s lasted approximately 14 years). From what Bernstein says, there will be no cuts, no agency shifts as of now but a “relationship change” as a result of Commerce’s move.
Yes, it’s cryptic, but that’s what we know so far regarding Commerce and B-R, the latter of which counts a staff of approximately 220. Second up to bat, we were receiving tips that Bernstein-Rein hired a “consultant to restructure agency.” Not quite, according to Bernstein, who tells us that Tim Williams, a Utah-based consultant out of Ignition who has been brought on board process to “survey people on how to improve.” Draw your own conclusions, but we’ve been told adamantly that there will be no restructuring as a result of Williams’ consultation.
Finally, B-R has announced that it’s reunited with longtime client Hostess (well, since 2005), the maker of Twinkies and Ho-Ho’s among other products that went bankrupt not so long ago but has miraculously risen from the dead thanks to both Apollo Global Management and Metropolous & Co. We’re being told that B-R’s new work for the brand will launch mid-summer.
New Career Opportunities Daily: The best jobs in media.
“The thrill of your TV should not be limited to the screen. Philips Ambilight Tecnology. LEDs that expand the image beyond the screen.”
Advertising Agency: Mood, São Paulo, Brazil
Creative Director: Aaron Sutton, Eugenio Tonelli
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: PICT Estúdio, Rogerio Harsanyi
Photographer: Alexandre Torres, Shutterstock
Joshua Koran
More and more attention to digital ad viewability — including efforts to determine exactly where ads appear on the screen and whether anyone ever had a chance to see them — is generating more and more questions among marketers. The issue is more relevant now than ever, as the Internet Advertising Bureau helps advance replacing our industry currency with a viewability-based metric.
IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads from Ogilvy France function as a bench, a shelter and a ramp over stairs. Sure, they're small gestures mostly intended to have a wow factor online. But they nicely embody the brand promise, and represent just a starting point—urging passersby and the online audience both to visit people4smartercities.com and submit their own, presumably larger ideas for civic upgrades. More ads, a video and credits below.
CREDITS
Client: IBM
Agency: Ogilvy & Mather France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Concept: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland
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