Jun
11
Media Decoder: Quick Reversal for Plan to Rename Canadian Broadcaster
Posted in: UncategorizedThe proposed new name for the French-language government-owned Radio-Canada — ICI — was panned for leaving out Canada.
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Jun
10
27 Convenient Coffee Mugs – From Drip-Catching Mugs to Spoon-Slotted Coffee Cups (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) For those who need a strong cup of hot java in the morning to get them through the day, these convenient coffee mugs will help to make the direct transition of caffeinated brew to the body a smooth…
Jun
10
Plant-Incorporated Lighting – The Fresh Lamp by Chun Jiang Yao Brings Nature Indoors (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Fresh Lamp is a planter and table light all rolled up into one neat and relatively futuristic package. As Yanko Design aptly puts it, “The Fresh Lamp is a nice way to integrate lamps,…
Jun
10
The Concrete Penthouse
Posted in: UncategorizedAncien abri durant la seconde guerre mondiale avant de servir de prison ou encore boîte de nuit, ce penthouse de 500m2 tout en béton située dans le quartier de Mitte à Berlin est le lieu de résidence du couple de collectionneurs Christian & Karen Boros et propose un aménagement intérieur impressionnant.
Pictures by Aline Liefled
Jun
10
Dan Harmon Will Return to NBC’s ‘Community’
Posted in: UncategorizedDan Harmon, the creator of “Community,” will return to that NBC comedy as its show runner for the coming season after being pushed out of the top job a year ago.
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Jun
10
Apple’s iTunes Radio Allows Users to Pay to Avoid Ads
Posted in: Uncategorized
Apple confirmed a week’s worth of speculation on Monday with the announcement of iTunes Radio — its foray into digital music streaming — at its annual Worldwide Developers Conference.
The free version of iTunes Radio will feature both display ads and audio ads that play between songs. As AdAge reported last week, all ads within the service will be served, targeted and sold via iAd, Apple’s mobile ad network. Apple will be sharing 10% of the ad revenue it earns via the service with copyright holders, more than double Pandora’s rate of 4%.
Like with competitors Pandora and Spotify, iTunes Radio will function under a freemium model; consumers can access an ad-supported version for free, or upgrade to a no-ads version by purchasing a $24.99 yearly subscription to iTunes Match, Apple’s cloud-based music storage feature.
Jun
10
Cross-Franchise Hero Renderings – DC and Marvel Characters are Infused to Create New Characters (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) DC and Marvel crossovers sound like a great idea, but past executions of this idea have proven disastrous.
Artist Eric Guzman’s DC and Marvel mashup showcases the blending of the characters…
Jun
10
Pegadinha da Adobe faz Photoshop ao vivo no ponto de ônibus
Posted in: UncategorizedVocê está parado no ponto de ônibus e, rapidamente, sem nenhum aviso, aparece estampado na publicidade ao lado. Em Estocolmo, uma ação da Adobe para mover o seu Creative Day, fez exatamente isso.
A pegadinha de Photoshop ao vivo envolvia uma van com fotógrafo escondido e Erik Johansson manipulando as fotos na hora para serem exibidas no ponto de ônibus.
Com quase 10 milhões de views, a ação já se tornou um hit online. Criação da agência sueca Abby Norm.
Post originalmente publicado no Brainstorm #9
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Jun
10
Media Decoder: N.S.A. Leaker Is a New Kind for an Internet Age
Posted in: UncategorizedEdward J. Snowden has stepped into public view as the source of disclosures about the nation’s surveillance programs.
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Jun
10
This is Shanghai
Posted in: UncategorizedAprès son incroyable timelapse Traffic in Vietnam, le photographe Rob Whitworth nous propose de découvrir de la même façon Shanghai, ville fourmillante aux 4 000 gratte-ciels. Une superbe création réalisée en collaboration avec JT Singh et produite par A ThrillingCities à découvrir dans la suite.
Jun
10
New Executive Producer Named for ‘American Idol’
Posted in: UncategorizedPer Blankens, who spent five years at the helm of the Swedish version of “Idol,” will be among the people charged with reviving the American version.
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Jun
10
Southern Comfort Launches New ‘Whatever’s Comfortable’ Spot
Posted in: Uncategorized
"Beach" gives way to a non-descript beauty salon in Wieden & Kennedy New York’s latest work for Southern Comfort.
This time, "Whatever’s Comfortable" focuses on the most relaxed man ever, who seems to be more comfortable than anyone has ever been in a wash-chair at a salon, getting his hair shampooed. The campaign seeks to celebrate people who have the confidence to just be themselves, and the spot launched this weekend. See full credits here.
For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
Jun
10
Help Smash a Menagerie of Talking Animals in This Interactive Skittles Ad
Posted in: Uncategorized
After years of weirdness and grotesquerie, Skittles has found its calling—breaking Grandma's knickknacks. This enjoyable interactive YouTube video from DDB Chicago features a young man who breaks a porcelain unicorn after it promises it will turn into Skittles if he does so. Naturally, the interactive part involves clicking on, and watching the guy break, a bunch of other stuff, including two frogs, two birds and a monkey. It's pretty fun, and I'm glad to see Skittles run those anarchic creative tendencies of theirs through some quality control. Credits below.
CREDITS
Client: Mars/Skittles
Agency: DDB, Chicago
Ewan Paterson: Chief Creative Officer
Mark Gross: ECD
Alex Zamiar: ACD/Art Director
Jonathan Richman: ACD/Copywriter
Will St. Clair: Exec. Producer
Jon Ellis: Exec. Digital Producer
Matt Green: Producer
Scott Terry: Production Manager
Director: Harold Einstein, Station Film
Editorial: Beast Editorial
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Jun
10
See Our Favorite Work from Coke, Cannes 2013 Creative Marketer of the Year
Posted in: Uncategorized
Coca-Cola has deployed amazing works of creativity in every corner of the globe, so it doesn’t come as a huge surprise that Cannes has named the beverage company its 2013 Creative Marketer of the Year. It is surprising, however, that the marketer is only being honored now, despite the Lions it has won over the past 50 years — last year alone, it won 30 Lions.
Here, we take a look at some of the soft drink company’s best creative moves. Included are some of the more recent work, but also a handful of classics. Which one is your favorite, and what would you like to add? Tell us in the comments.
Jun
10
Costs and Egos Aside, There’s Business Value in Cannes
Posted in: Uncategorized
Jonathan Mildenhall
This month, more than 10,000 lucky people will head to the French Riviera to be part of the annual creative-industry awards festival called Cannes Lions.
Jun
10
Prefiro Baudrillard #10 – A conspiração da literatura tcheca
Posted in: UncategorizedÉ verdade jovens gafanhotos, tudo que existe pode causar câncer (BROWN, Dan). Aprenda a misturar água, sabão e superbonder para criar bolhas indestrutíveis. Um vídeo sobre o tradicional modus operandi existencial tcheco de cujo tempo se extrai a matéria prima para a produção de falta do que fazer. E sobre a mensagem subliminar contida na canção California Gurls de Katy Perry que, se tocada de trás pra frente, remonta o famoso lema kafkiano “není lásky na této planet?”, que em português pode ser traduzido por “eu quero tchu, eu quero tchá, eu quero a tcheca tchuca thocüatchiksxzkytxkwtzswrhjpkl”.
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Post originalmente publicado no Brainstorm #9
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Jun
10
Campaign Spotlight: ‘How’ Now, Time Warner Cable Media?
Posted in: UncategorizedTime Warner Cable is starting a campaign to raise awareness of its Media unit and will use the theme “That’s how.”
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Jun
10
Senators Urge Nickelodeon To Crack Down On Unhealthy Food Ads
Posted in: Uncategorized
A year after Walt Disney Co. put restrictions on food advertising to children, four U.S. senators are pressuring Nickelodeon to follow suit.
"We’re calling on Nickelodeon– the biggest source of food ads viewed by kids– to stop the pitches for unhealthy foods like sugary cereals and sweet snacks that are powerfully promoting childhood obesity," Sen. Richard Blumenthal, D-Conn., said in a statement today.
He was joined in the push by fellow Democrats Jay Rockefeller of West Virginia, Tom Harkin of Iowa and Dick Durbin of Illinois. In a letter to Nickelodeon and parent company Viacom, the senators called on the children’s network to "implement a clear policy to guide the marketing of food to children on Nickelodeon’s various media platforms, including the advertisements on your channels, internet sites, and mobile platforms."
Jun
10
Ad Exec Says Ad Industry Complicit in NSA PRISM Privacy Scandal
Posted in: Uncategorized
Have the ad industry’s data collection practices fueled the general public’s acceptance of the government’s prying eyes?
This morning, we got to hear first hand from PRISM Whistleblower Edward Snowden in a video interview conducted by the Freedom of the Press Foundation. In the 12-minute video, Snowden gives in-depth commentary on his decision to release NSA documents and why Americans need to be more vigilant on the issue of privacy.
After watching the video, Digital Net Agency Chief Strategy Officer Skip Graham had a bit of a crisis of conscience regarding the online advertising industry’s part in the collection and use of personal information.
In an email, Graham said, “For years we as digital marketers have created systems that gathered vast personal data while telling consumers that they should have no fear of such activities. We told them that despite the fact that we were in essence watching everything that they did and making calculated choices to manipulate their decisions based on that knowledge, that this was ultimately a benefit to them and that they were still remaining anonymous and therefore their privacy was not at risk. And we said this even though the slightest application of historical perspective would have clearly shown the slippery slope to its inevitable complete loss.”
Graham argues that the advertising industry has played a key role in “softening” consumer’s viewpoints on privacy issues effectively making the public feel “OK” about handing over personal information online.
As this relates to Snowden and the NSA, Graham continues, “I don’t believe it would have been possible for the NSA and the American government to so blithely act as if their current actions were not a violation of our constitutional rights without literally years of prior effort by some of the best minds marketing has to offer to convince the public that this was the reality of how data is gathered and can be be maintained. We went first and told the public not to worry, to have faith and to trust. We crafted the arguments, molded the opinions, and quieted the skeptics.”
It’s no secret the advertising industry has become a master at data collection. After all, a marketer wants to know all the can about a person’s likes, dislikes, demographics, behavior and general demeanor.
Is it conceivable the ad industry played a role in facilitating the vast collection of data now living in the cloud and available to anyone with proper or improper access? Has this practice of data collection made people immune to potential consequences that might result from the collection of this information? Or is data collection really not the issue, rather it’s use?
Jun
10
Spotify Asks Creative Leaders What Music Inspires Them
Posted in: Uncategorized
Spotify is certainly taking this year’s Cannes Lions festival seriously. The music streaming service is launching a new campaign to celebrate the 60th anniversary of the Cannes Lions that will pay tribute to people who have helped "shape creativity" by asking them what songs inspire them.
Created by Droga5, the campaign, dubbed #60Inspirations, launches Monday and features people like Arianna Huffington, Maurice Levy, Bob Greenberg, John Legend and John Boiler. Wendy Clark, senior VP-integrated marketing at Coca-Cola, is also one of the "titans." The two companies signed a global deal in 2012 to create a seamless, social music sharing experience. Rounding out the list of titans are Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather, Steve Stoute, CEO at Translation, David Droga, founder of Droga5, and David Lubars, chief creative officer at BBDO .
The campaign lives online, and will result in a unique Spotify playlist of 60 songs, along with commentary from the titans about why they picked them. It’ll also be pushed via out-of-home ads appearing at the airport in Nice.
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