Boris Johnson, London’s mayor, has agreed a £1.5bn deal to redevelop Silvertown Quays in the capital’s Docklands area and turn it into the world’s first “global brands centre”.
Michael Palin, the World traveller and Monty Python star, took a pitstop in his usual schedule to open a new studio in West London.
ASOS, Sainsbury’s and Channel 4 were among the big winners at last night’s (10 June) Marketing Society Awards for Excellence 2013.
Ocado, the online grocery brand, has signed a significant six-figure deal to become this year’s shopping partner of Channel 5’s ‘Big Brother’ and ‘Celebrity Big Brother’.
The website for GoGo squeeZ’s new campaign is all you need to see. Click on Jerry O’Connell’s spot, and your heart will sink as you notice the video runs for nearly five minutes. No one has five minutes to watch Jerry and his “Jerry Doubles,” run around being cute. Even kids would rather watch a sarcastic Disney show, I’m sure.
Big Spaceship’s “Wherever You Go, Go Playfully” campaign has good intentions: for every share of their multimedia content, GoGo squeeZ will give $1 to the Life is good Playmakers, a nonprofit that provides training and support to childcare professionals. And since apparently 74 percent of parents struggle to keep playfulness in their lives, maybe Jerry’s advice will encourage more moms and dads to spring for some GoGo squeeZes, or invent an imaginary game.
I’m in full support of this campaign’s mission, but using a washed-up star (Piranha 3D, anyone?) and contrived antics seem the opposite of an exuberant ideal. Skip the majority of this campaign’s content, and play away.
New Career Opportunities Daily: The best jobs in media.
BOB KNORPP
Social-media transparency is terrifying. The idea that your organization should always talk openly with consumers about every subject seems like it would be a noble and beneficial practice. But transparency is fraught with questions of legality, risk and brand identity for many companies.
London & Partners’ application to develop and run the .london domain name has been approved by the Internet Corporation for Assigned Names and Numbers (Icann).
Creating a viral megahit twice with the same brand isn’t easy, but Unilever has shown it can happen with Dove—albeit with plenty of work and strategy.
Unilever had its first monster hit in the Dove "Real Beauty" campaign with "Evolution" in 2005 from Ogilvy & Mather , Toronto. Nearly eight years later, "Real Beauty Sketches" from Ogilvy Brazil took less than a month to eclipse the reach and impact of its predecessor.
"Sketches," which used a law-enforcement sketch artist to show that women see themselves as far less attractive than strangers do, has become among the most-viewed and -shared videos ever. (Whether it’s the first or fifth most-viewed viral ad to date is the subject of debate — but certainly it’s off to the fastest start of any.)
Kellogg’s has placed social media at the heart of its strategy to amplify the promotional partnership between its Krave cereal brand and Alton Towers’ new ride, The Smiler.
As mentioned above, we’ve received confirmation that JPMorgan Chase is rethinking its digital partnerships. A spokesperson for the global financial services firm tells us, “We’re currently undergoing a review of our digital agencies, which we routinely do to ensure their capabilities best fit the needs of our evolving business.” On the digital front, Chase currently works with Austin-based agency T3, which proclaims itself to be the brand’s “go-to digital agency since 2006.”
From what we’re hearing on the Spy line, though we’ve yet to substantiate this, T3 held a meeting last week announcing that Chase would not be renewing its contract come year’s end. We’ve inquired about this and will update if and when we hear more. In addition, we’re following up with the Chase camp to see if T3 has been invited to participate in the review, and should hear back on this some time this afternoon. Stay tuned.
New Career Opportunities Daily: The best jobs in media.
Lee Clow’s coming back to Cannes.
After a lengthy hiatus, the ad legend is returning to the South of France as the 2013 honoree of the prestigious Lion of St. Mark award—given to an individual for his or her contribution to creativity in advertising. Only Dan Wieden and John Hegarty have earned the award before Mr. Clow.
When Mr. Clow launched his ad career 40 years ago at the agency then known as Chiat/Day, it had a pair of accounts and 10 staffers. His most known work is for Apple—he was extremely close to co-founder Steve Jobs. Mr. Clow pioneered the discipline of “media arts” and is chairman of TBWA/Media Arts Lab, Apple’s lead creative agency.
Axwell, the international DJ and former member of Swedish House Mafia, has collaborated with Carlsberg to launch the official music video for his ‘Center of the Universe’ single.
(TrendHunter.com) The managing editor of Laughing Squid Rusty Blazenhoff recently posted a series of life-affirming art that she found spray painted on the pavement around Venice, California. Each of these pieces of…
Phil Schiller, Apple’s marketing boss, hit out at critics by claiming “can’t innovate any more my ass” as the tech giant unveiled a slew of updates to its products and services including the launch of the much anticipated iTunes Radio.
New experiment of Red Balloon, to show Brazilian kids can speak English better than native speaker celebrities on Twitter! Red Balloon, the leading English School for Kids in Brazil, did it with 8 to 13-year-old students checking their favorite celebrities’ tweets.
Advertising Agency: Ogilvy, Brazil
CCO: Anselmo Ramos
ECDs: Roberto Fernandez, Paco Conde
Creative Director: Fabio Seidl
Copywriter: Fabio Seidl
Art Director: Guto Kono
Production Company: Vetor Zero
Director: Fabio Hacker
Sound/Music: Lua Nova
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Art Director: David Sin
Copywriter: David Sin, Jessica Wong, Ramanjit Gulati
Art Director: Yan Yeh Ying
Designer: Wendy Chiu
Illustrator: Vince Low
Account manager: Elicia Wee
Maciek Janicki nous propose une magnifique vidéo d’animation appelée « Paper City ». Avec l’utilisation de Renderfarm, cette création visuellement impressionnante permet de modéliser toute une ville en papier, qui croît, se déplie et se développe en fonction de l’évolution d’une voiture de papier circulant au sein des rues.
Partners Andrews Aldridge has appointed Wunderman’s Erminia Blackden as a strategy director.
Alex McKie, the former agency senior planner and a key architect of the long-term survival strategy being drawn up by the History of Advertising Trust, has died suddenly aged 57.
Sainsbury’s and Channel 4 triumphed at last night’s 2013 Marketing Society Awards for Excellence, taking home the prestigious Grand Prix for their collaborative London 2012 Paralympics campaign.
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