Hasta La Creative!

Creating a viral megahit twice with the same brand isn’t easy, but Unilever has shown it can happen with Dove—albeit with plenty of work and strategy.

Unilever had its first monster hit in the Dove "Real Beauty" campaign with "Evolution" in 2005 from Ogilvy & Mather , Toronto. Nearly eight years later, "Real Beauty Sketches" from Ogilvy Brazil took less than a month to eclipse the reach and impact of its predecessor.

"Sketches," which used a law-enforcement sketch artist to show that women see themselves as far less attractive than strangers do, has become among the most-viewed and -shared videos ever. (Whether it’s the first or fifth most-viewed viral ad to date is the subject of debate — but certainly it’s off to the fastest start of any.)

Continue reading at AdAge.com