Lee Clow on Advertising, Then and Now


Lee Clow’s coming back to Cannes.

After a lengthy hiatus, the ad legend is returning to the South of France as the 2013 honoree of the prestigious Lion of St. Mark award—given to an individual for his or her contribution to creativity in advertising. Only Dan Wieden and John Hegarty have earned the award before Mr. Clow.

When Mr. Clow launched his ad career 40 years ago at the agency then known as Chiat/Day, it had a pair of accounts and 10 staffers. His most known work is for Apple—he was extremely close to co-founder Steve Jobs. Mr. Clow pioneered the discipline of “media arts” and is chairman of TBWA/Media Arts Lab, Apple’s lead creative agency.

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