Hasta La Creative!

“Opinions are like assholes. Everybody’s got one.”

This little truism is especially true today. We’re all critics, even when we’re consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they’re the target? Case in point: The recent Mountain Dew “Goat” ads that were deemed offensive by almost — but not quite — everybody.

Every creative brief I’ve ever been handed contains a section about who the target audience is. Some are very narrow, some are quite broad. It’s futile to try to target even a majority of the population.

Yet when large swaths of the public rise up and complain about an ad or a brand, they get attention. Woe to the brand manager or CMO who says, “Sorry, we’re just not talking to you.” All consumers are supposed to matter, and when anyone can write a blog or use the Twitter megaphone, they all need to be heard or placated. In cases where a controversial ad is in question, many people don’t think twice about pouring gasoline on a fire.

It’s the subject of my new column on Talent Zoo.

The post Targeting Is Futile When Our Audience Is Everyone, Everywhere appeared first on AdPulp.

“All the muscles you need.”

Advertising Agency: Publicis, Brussels, Belgium
Worldwide Creative Director: Erik Vervroegen
Executive Creative Director: Erik Vervroegen, Paul Servaes
Copywriter: Kwint De Meyer
Art Director: Daniel Van den Broucke
Photographer: Nadav Kander
Art Buyers: Jean-Luc Chirio, Lauriane Dula
Account Manager: Jonas De Wit
Production: l’Adresse& legend LA pour Elysian fields
DTP: Frederic Dupont

In introducing new programs, broadcast networks and cable channels are showing a willingness to imitate their competitors’ successes.

The channel is adapting the show “Talk Stoop With Cat Greenleaf” for a series of vignettes that will appear during a daytime block of programming.

Major announcements from Fox Hispanic Media executives kicked off Wednesday’s upfront presentations.

Em se tratando de cinema, tenho um especial apreço por cinebiografias. Transpor histórias reais para o cinema é uma tarefa bastante complicada, que exige um comprometimento muito maior dos envolvidos com os fatos nos quais o roteiro foi baseado. E tem ainda a caracterização, a adequação do ator para interpretar um personagem que a maioria já sabe como deveria aparentar. As comparações, então, são inevitáveis.

É aí que entram dois álbuns de fotos bem interessantes disponíveis no Imgur – Biopic Actors and Their Real-Life Counterparts e sua sequência, criados por um redditor que assina como banana_rhino. Neles, ele coloca lado a lado imagens dos personagens e seus intérpretes na telona.

Separamos algumas imagens de atores que ficaram assustadoramente parecidos e outros que nem de longe convencem. A foto acima é de Charlie Chaplin e Robert Downey Jr. em Chaplin.

Truman Capote x Philip Seymour Hoffman em Capote

Vincent Van Gogh x Kirk Douglas em Sede de Viver

Aston Kutcher x Steve Jobs em Jobs

Selena x Jennifer Lopez em Selena

Joaquin Phoenix x Johnny Cash em Johnny & June

Edgar Allan Poe x John Cusack em O Corvo

Oskar Schindler x Liam Neeson em A Lista de Schindler

Aaron Taylor-Johnson x John Lennon em O Garoto de Liverpool

Lindsay Lohan x Elizabeth Taylor em Liz & Dick

Mariane Pearl x Angelina Jolie em O Preço da Coragem

Aileen Wuornos x Charlize Theron em Desejo Assassino

Bob Dylan x Cate Blanchett em Não Estou Lá

Daniel Day-Lewis x Abraham Lincoln em Lincoln

Alfred Hitchcock x Anthony Hopkins em Hitchcock

Jim Morrison x Val Kilmer em The Doors

Post originalmente publicado no Brainstorm #9
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