(TrendHunter.com) Safwat Saleem’s couples posters showcase comical relationship dynamics between inanimate objects and cartoons.
The ‘Coupled’ illustrations bring a satirical charm to idle mundane…
This is no Merriam-Webster, but if you’ve ever wanted to define words like “poopocalypse” and “glueslime,” then the “Language of the Domestic Jungle” is the right dictionary for you. Created for Clorox by Onion Labs – the creative services unit launched by The Onion a year ago – the Domestic Jungle spots employ Discovery Channel-esque narration to color their potty humor with some faux-sophistication. If you’re a legal adult who thinks poop jokes never get old (like me) there’s even a comprehensive Icktionary that can provide grammatical guidance for immaturity.
In the coming weeks, three more spots will air for the campaign. I can confirm that one of the terms is, in fact, “Splatteral Damage.” Even though that’s a dumb phrase that will make some people shake their heads, I wish I could’ve come up with that myself. These dirty situations do exist, and it’s easy to shrug them off as disgusting, but maybe you’ll get a kick out of watching some silly videos. And maybe you’ll think of Clorox next time you need to disinfect. Or maybe I’m 23 and alone in my appreciation for bathroom humor, and commenters will line up to criticize these ads. We’ll see. You can watch the “Glueslime” spot after the jump.
New Career Opportunities Daily: The best jobs in media.
Convidamos a todos e todas para (finalmente) aprenderem alguma coisa com o Beccari! Além de seu grupo de estudos na USP, agora Marcos Beccari também ministrará, no Instituto Volusiano, alguns cursos sobre Filosofia do Design. As vagas são limitadas e as inscrições já estão abertas! Confira abaixo os dois primeiros cursos ofertados:
Articulação Simbólica – como os estudos do imaginário podem ajudar na criação em design?
Público alvo: iniciantes (sem pré-requisitos) relacionados ao campo do design (estudantes, pesquisadores e profissionais).
Duração: 4 aulas semanais, carga horária de 10 horas.
Data/horário: sábados, de 08 a 29 de junho, das 18h00 às 20h30.
Ementa/programa: http://migre.me/euovO.
Investimento: 2 x R$ 100,00 ou R$ 180,00 à vista e antecipado.
Filosofia do Design Módulo I – introdução ao pensamento filosófico no design
Público alvo: iniciantes (sem pré-requisitos) relacionados ao campo do design (estudantes, pesquisadores e profissionais).
Duração: 8 aulas semanais, carga horária de 20 horas.
Data/horário: sábados, de 06 de julho a 24 de agosto, das 18h00 às 20h30.
Ementa/programa: http://migre.me/euote.
Investimento: 2 x R$ 160,00 ou R$ 290,00 à vista e antecipado.
Haverá apostilas digitais para os dois cursos, com direito a certificado (formação complementar de curta-duração). Informações e inscrições pelo e-mail assessoriamulti@gmail.com ou pelo telefone (11) 99952-2440. Local: Instituto Volusiano – Rua São Gall, 110, Lapa, São Paulo-SP.
Sobre Marcos Beccari: Doutorando em Educação na USP, designer gráfico e mestre em Design pela UFPR. Interessa-se por Filosofia, Psicologia e Comunicação, o que o levou a pesquisar sobre Filosofia do Design e a encarar o design como articulação simbólica na mediação ficcional entre o sujeito e o real. Além de atuar como professor e pesquisador, coordena o blog Filosofia do Design, integra o podcast AntiCast e colabora com outros blogs/revistas de design e comunicação.
Post originalmente publicado no Brainstorm #9
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Canon’s ‘Power to Your Next Step’ campaign launches today and will air 213 times on UK TV screens throughout the day.
Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division, will lead proceedings at the industry’s biggest night of recognition as co-chairs of the Media Week Awards 2013.
I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor Speedway's Sprint All-Star Race to an underwear-shaped billboard that said "Stop Skidmarks." That phrase also applies to cars, you see. Given the kinds of ostentatious crap we often see with billboard design, this idea was refreshingly concise and to the point, if a tad juvenile. And it's certainly less offensive than the "Back Got Back" commercial. Photo via @trippmickle.
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Nike is to weigh into football’s club-versus-country debate with a new social media campaign called “Country First Club Second”, to coincide with the unveiling of the new Nike-supplied England team shirts.
Gyrating, scantily clad models with pouty red lips haven’t exactly been a hallmark of RadioShack advertising, but the latest spot — inspired by Robin Thicke’s “Blurred Lines” music video and promoting Beats by Dre’s Pill speaker — is the first indication the electronics retailer is embarking on major changes.
Jennifer Warren, the new chief marketing officer and a former ad-agency exec, says the retailer is moving quickly to make changes in its advertising as it attempts an aggressive turnaround. It hopes to attract younger consumers, alert customers to the popular products it carries, such as Beats, and rethink the design of its stores. RadioShack is also rolling out a brand platform and tagline, “Let’s Play,” in an effort to become the “neighborhood technology playground.”
The ad, which has racked up 1.5 million views on YouTube, surprised some people, Ms. Warren said, but was generally well-received. Taking a risk with the #UWantIt ad has won the retailer points, even among franchise owners who Ms. Warren said are eager to see the marketer become culturally relevant again.
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA’s ‘Bodyform: The Truth’ viral scooped the Grand Prix at this year’s Rev Awards.
(TrendHunter.com) If you’re someone who takes the green movement literally you will want to incorporate these living mossy products into your life as soon as possible. These lush items are perfect for people…
The video capabilities of Skype are being used by Specsavers to launch its annual ‘Spectacle Wearer of the Year’ competition.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
Roberto Mancini, the sacked manager of Manchester City, took out an ad in the Manchester Evening News on Saturday to thank the club’s fans.
O duo de diretores Holbrooks – leia-se Tom Brown e Daniel Gray – uniram forças com a blacklist.tv para produzir Parcel, sofisticada animação para a Cruz Vermelha da Nova Zelândia. O roteiro segue um pacote com doações da organização sendo entregue em diferentes regiões onde há pessoas necessitadas.
No blog do estúdio, Daniel Gray fala um pouco do conceito deste projeto, a partir do briefing da Y&R. “Nós queríamos pegar este material e criar uma verdadeira montanha-russa de imagens e emoções”, conta. “Queriamos mostrar como a Cruz Vermelha é corajosa e comprometida em ajudar aqueles que precisam”. Essa seriedade e comprometimento se refletem diretamente na adoção de um tom monocromático, quebrado apenas pelo logotipo da organização.
Destaque, ainda, para o design de som da Antfood, que cumpre com maestria a tarefa de expressar na trilha sonora o sentimento de alívio e esperança levado a quem precisa. Denso, forte e ao mesmo tempo belo e emocionante.
Post originalmente publicado no Brainstorm #9
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The7Stars has been appointed to revive HMV’s fortunes and refocus the retailer’s marketing on music and film, after it was rescued from administration in April.
There’s not too much to say about this video. A creative advertising student, who wishes to stay anonymous at the moment, has made this one-minute digital pitch aimed at senior-level industry folks (from CDs to CCOs to CEOs) who have yet to pick out an errand boy or girl for the upcoming 2013 Cannes Lions Festival. The animated video is cloaked in some 80′s synth beats, pastel colors, and dry narration humor, which may not be your thing, but if it is, the anonymous creator wants you to find more information at the “Personal Assistant de Cannes” Facebook page. In return, the student is hoping to receive a Cannes Young Lions pass and accommodations We’ll leave it up to you to decide if this is clever or cheesy or irrelevant. At times like this, it’s better to just report the facts and see what happens next.
New Career Opportunities Daily: The best jobs in media.
AT&T is the country’s fifth largest ad spender — and now its using data gleaned from its own digital advertising to to help other marketers buying inventory through AT&T’s AdWorks business.
The company is unveiling a new platform, called Blueprint, for targeted online, mobile and TV ads. However, the platform falls short of achieving what largely remains elusive for advertisers: a way to target one person or group of the same people across digital, mobile and traditional platforms. At the outset, there will be three Blueprint platforms: one for online, one for mobile and one for TV. Most notably, it will be using the intelligence it gathers from its own corporate digital ad efforts to inform the online Blueprint platform.
“We’re both an ad network and an advertiser … our ads show up in thousands of websites that go beyond our network. The nice thing about that is we can leverage that learning,” said Maria Mandel Dunsche, head of marketing and media for AT&T’s AdWorks. The company’s own ads create 4 billion signals per month that it uses to identify audience segments and interest categories, said Ms. Mandel Dunsche.
Tech City, the UK’s technological hub, is having its growth held back by a lack of skilled workers, according to research firm GfK.
(TrendHunter.com) Another long weekend is approaching, which entails a lot of weekend beer drinking. It only takes one extra day off work for people to go crazy and celebrate a night filled with debauchery and…
(TrendHunter.com) The recent release of Iron Man 3 has motivated many manufacturers and product suppliers to create Iron Man products. This is a smart and savvy business decision as loyal fans of Tony Stark, the…
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