Hasta La Creative!

Blended fruits are better than regular fruits — and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.

The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future.

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Continue reading at AdAge.com

In a new BBDO New York-created PSA for the It Can Wait campaign, we meet Xzavier, a boy who, while in a crosswalk, was hit by a driver who was texting. His mother explains what happened to her son and wonders whether the text, “Im on my way,” sent by the girl who struck her son was really that important.

The It Can Wait campaign is a partnership between AT&T, Verizon, Sprint and T-Mobile which aims to educate the public on the dangers (and illegality) of texting while driving.

Don’t do it this weekend. Or ever for that matter.

A 1960s classic ad starring Tony Hancock for eggs, Carling’s humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association with Thinkbox.

JWT was thrown under a bus this week by Halls, which Mondelez International (formerly known as Kraft Foods) counts as one of its “power brands,” thanks to a 24.7% share in the medicated confectionery category globally.

According to Ad Age, Mondelez shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its four decade-long relationship with JWT.

For reference, here’s a Halls’ TV spot from JWT’s reel:

“A pep talk in every drop,” is a good line. It may even be a great line. But we all know it takes more than a great line to sustain a client’s interest, trust and business, day-to-day, much less decade-to-decade.

Ad Age also notes that earlier this year, W&K was handed Trident’s U.S. business just 18 months after Saatchi & Saatchi had won it. W&K also has the marketer’s Stride gum brand. Halls, Trident and Stride are similar, reasons Ad Age, because they are typically sold at the front of stores and rely on impulse purchases.

One thing is for sure, W&K isn’t shy about going after packaged goods brands these days. Given how shoddy much of the work in the CPG category has been over the years, I’d say this is a positive development, creatively speaking.

The post Halls Unceremoniously Dumps JWT for Younger, Prettier Agency Partner appeared first on AdPulp.

Sempre que a gente mostra uma campanha de relevância social por aqui, é quase impossível não ficar pensando se ela atingiu seu objetivo. Então, é muito bom poder mostrar uma campanha já sabendo que ela teve um resultado tão positivo, como é o caso de No Means No, que a TRY/Apt criou para ajudar a Anistia Internacional a mudar a lei do estupro na Noruega.

A temática não é nada fácil: por lá, mesmo que uma mulher proteste e diga não, o sexo forçado não é considerado estupro. O que caracteriza o crime é o uso de ameaças ou violência – o que vai contra uma definição simples e eficiente feita pela Lowe da África do Sul há alguns anos:  “se você precisa forçar, é estupro”.

Ou seja: em um país considerado de primeiro mundo, as mulheres não tinham direito de dizer não à uma investida sexual. Para mostrar os efeitos disso, a TRY/Apt apresentou uma situação em que a garota dizia não, mas quando isso acontecia, o som ficava no mudo.

Além de chamar a atenção da população, as autoridades também começaram a se movimentar para mudar a lei do estupro. Oito meses depois, isso está prestes a acontecer, segundo mostra o vídeo acima.

Tomara que, com a mudança desta lei, ao menos os homens noruegueses possam entender que não realmente significa não. Infelizmente, sempre haverá aquele que não aceita um não como resposta, ou pior ainda, aquele que justifica seus atos com “ela disse não querendo dizer sim”.

Post originalmente publicado no Brainstorm #9
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La marque Lego a installé le 23 mai sur Times Square à New York un chasseur X-Wing issu de l’univers « Star Wars » en grandeur nature. Composé de plus de 5 millions de briques, cet objet de 20 tonnes a demandé près de 17 000 heures de travail par une équipe de 32 personnes. Une installation à découvrir en images.